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The Obama Campaign Is One Of The Greatest Examples Of What Is Possible In The Brave New World Of 21st Century Marketing. They Did A Masterful Job Of Connecting With Minds, Personalizing Messages, Refining Old And New Media, Sending Clear Messages, And Providing The Feedback That Enabled Them To Respond To The Messages They Heard.

-Anne M. Mulcahy

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The Obama Campaign Is

Anne M. Mulcahy

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The Obama Campaign Is One Of The Greatest Examples Of What Is Possible In The Brave New World Of 21st Century Marketing. They Did A Masterful Job Of Connecting With Minds, Personalizing Messages, Refining Old And New Media, Sending Clear Messages, And Providing The Feedback That Enabled Them To Respond To The Messages They Heard.

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Brave New World

More From Anne M. Mulcahy

I Left Xerox For The Non-profit Sector Because It Was Clear To Me That Only Public/private Partnerships Can Pull Off A Turnaround Plan At The Scale We Need To Tackle Global Poverty.

An Important Mark Of A Good Leader [is] To Know You Don’t Know It All And Never Will.

I Have Zero Tolerance For People Who Don't Come Completely Prepared. I Expect Contribution, I Expect Attendance, And I Expect Directors To Take Trips And Visit The Company's Programs.

As Much As It's Sometimes Hard To Make Choices About Where You Invest, It's Equally Hard To Make Choices About Where You Don't Invest And What You Eliminate.

The Hardware Business Is All About Per-unit Manufacturing Cost And Functionality. The Services Business Is Less Asset-intensive And More Dependent On People.

When Parents Are Confident That Their Children Will Live, They Have Fewer Of Them. They Invest More In Each Child's Food, Health And Education.

Health And Education

Something As Simple As Better Breastfeeding Could Save A Million Children A Year.

Good Leadership Is About The Company's Success, Not Your Own.

Good Leadership

When You Have That Window Of Opportunity Called A Crisis, Move As Quickly As You Can, Get As Much Done As You Can. There's A Momentum For Change That's Very Compelling.

Employees Are A Company's Greatest Asset - They're Your Competitive Advantage. You Want To Attract And Retain The Best; Provide Them With Encouragement, Stimulus, And Make Them Feel That They Are An Integral Part Of The Company's Mission.

You Know A Good Board When You See One.

One Of The Things We Often Miss In Succession Planning Is That It Should Be Gradual And Thoughtful, With Lots Of Sharing Of Information And Knowledge And Perspective, So That It's Almost A Non-event When It Happens.

You Have To Live The Mission... Love What You Do.

Whenever An Earthquake Or Tsunami Takes Thousands Of Innocent Lives, A Shocked World Talks Of Little Else. I'll Never Forget The Wrenching Days I Spent In Haiti Last Year For Save The Children Just Weeks After The Earthquake.

We're Living In A Different World Now In Terms Of Employee Needs, And Companies Have To Offer Alternative Methods For Getting The Work Done. Even Under The Most Difficult Circumstances You Can Have Creative Flexibility.

I Got A Journalism Degree. I Started Doing Journalism - I Interned At 'cosmopolitan' Magazine In The 1970s, Which Probably Wasn't The Best Place For Me, And I Spent Six Or Nine Months Freelancing. Anyway, I Wasn't That Good At It.

I'm At The Gym At 6, So I'm Usually In My Office By 7:15. And I Try To Not Schedule A Lot Of Meetings Before 8. So I've Got That First Hour To Get Myself Organized For The Day And To Make Sure That I've Structured What I Want To Do.

I Worked In Sales. It Was Definable, It Had A Quantifiable Approach To Accomplishment That Had A Great Deal Of Importance To Me. It Had A Degree Of Clarity That I Loved. And Of Course, It Was Core.

Investing In Early Childhood Nutrition Is A Surefire Strategy. The Returns Are Incredibly High.

Who You Are, What Your Values Are, What You Stand Forthey Are Your Anchor, Your North Star. You Won't Find Them In A Book. You'll Find Them In Your Soul.

If We Could Muster The Same Determination And Sense Of Responsibility That Saves A Country Like Japan - Or A Company Like Xerox - Then Investing To Save Women And Children Who Are Dying In The Developing World Would Be Very Good Business.

My Dad Was An Editor And A Writer, And That's Actually What I Aspired To Be.

Sustainable Development Is A Proven Catalyst For Xerox Innovation.

By The Time I Stepped Down As Xerox's Ceo In 2009 - And As Chairman In January 2010 - Xerox Had Become The Vibrant, Profitable And Revitalized Company That It Still Is Today. What Made The Difference Was A Strong Turnaround Plan, Dedicated People And A Firm Commitment From Company Leaders.

There's Nothing Quite As Powerful As People Feeling They Can Have Impact And Make A Difference. When You've Got That Going For You, I Think It's A Very Powerful Way To Implement Change.

Not Everybody Is Created Equal, And It's Important For Companies To Identify Those High Potentials And Treat Them Differently, Accelerate Their Development And Pay Them More. That Process Is So Incredibly Important To Developing First-class Leadership In A Company.

The Obama Campaign Is One Of The Greatest Examples Of What Is Possible In The Brave New World Of 21st Century Marketing. They Did A Masterful Job Of Connecting With Minds, Personalizing Messages, Refining Old And New Media, Sending Clear Messages, And Providing The Feedback That Enabled Them To Respond To The Messages They Heard.

Brave New World

Whenever An Earthquake Or Tsunami Takes Thousands Of Innocent Lives, A Shocked World Talks Of Little Else.

If You're A Global Company You Are Going To Have Jobs Overseas. The Reality Is If We Start Taxing Those Jobs At A Rate That Makes Them Noncompetitive In Those Markets, The Reality Is That We're Going To Lose Business.

Most Of My Career Has Been In Sales. I Spend 50% Or More Of My Time With Customers And Employees, And I Can't Wait For It To Be More Than 50%.

I'm Not Formal And I'm Impatient. So I Think My Team Would Say That When She Starts Tapping Her Pen And The Leg Starts Moving Quickly, That It's Time To Move On. I'm Not Good At Long, Drawn-out Kinds Of Sessions.

When I Became Ceo Of Xerox 10 Years Ago, The Company's Situation Was Dire. Debt Was Mounting, The Stock Sinking And Bankers Were Calling. People Urged Me To Declare Bankruptcy, But I Felt Personally Responsible For Tens Of Thousands Of Employees.

We're Long Past Having To Defend Or Explain Why Women Should Be On Boards, Given All The Data That Shows How Companies With Female As Well As Male Directors Perform Better. It's Unfortunate When Companies With A Large Percentage Of Women Constituents Don't Reflect That In Their Boardrooms.

Employees Who Believe That Management Is Concerned About Them As A Whole Person - Not Just An Employee - Are More Productive, More Satisfied, More Fulfilled. Satisfied Employees Mean Satisfied Customers, Which Leads To Profitability.

Boards Without Women - Blacklist Those Suckers. It's 2011. They've Had The Time - It's Significant That They Don't Have Women.

What Do You Really Believe Makes A Difference In The Company? For Me It's Really Clear. It's About Customers And Employees. Everything Else Follows. If You Take Care Of Your Customers And You Have Motivated Employees, Everything Else Follows.

Making A Difference

Get Face Time With The Customers.

Entire Families Work For Xerox.

I Learned How To Be A Learner. When You Get In A Job, The Tendency Is To Say, 'i've Got To Know It. I've Got To Give Direction To Others. I'm In This Job Because I'm Better And Smarter.' I Always Took A Different View, That The Key Was To Identify The People Who Really Knew And Learn From Them.

People Ask My Mother Whether She Had Any Idea That I'd Be Ceo Of A Company Some Day, And She Would Say, 'absolutely Not. Totally Out Of The Realm Of Possibility.' There Was Certainly Nothing That Would Have Been Very Predictable In My Upbringing.

The Day I Was Announced As Ceo, I Think The Stock Dropped Another 20%.

Educated And Productive Young People Are Needed To Help #‎ Lift Their Countries Out Of Poverty And Create A Wealthier, More Secure World.

Even Under The Most Difficult Circumstances You Can Have Creative Flexibility.

Work/life Benefits Allow Companies Meaningful Ways For Responding To Their Employees' Needs; They Can Be A Powerful Tool For Transforming A Workforce And Driving A Business' Success.

Business Success

My Dad Was An Editor And A Writer, And That's Really Where I Would Have Liked To Have Gone. But The Genetic Link Was Not Intact There, So I Wound Up Going Into Business. But I Love To Write, Still. I'm Not A Great Writer, But I Enjoy It.

Turnaround Or Growth, It's Getting Your People Focused On The Goal That Is Still The Job Of Leadership.

There Is An Explosion Of Information Happening, Yet People Demand Quick Access To Relevant Content That Cuts Through The Clutter.

Customers Require The Effective Integration Of Technologies To Simplify Their Workflow And Boost Efficiency.

You Should Be Accumulating Really Great Relationships Throughout Your Career.

Great Relationship

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