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Tap The Energy Of The Anarchist And He Will Be The One To Push Your Company Ahead.
-Anita Roddick
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Tap The Energy Of

Anita Roddick
Tap The Energy Of The Anarchist And He Will Be The One To Push Your Company Ahead.
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Energy
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It's About Creating A Product Or Service So Good That People Will Pay For It. Now 30 Years On The Body Shop Is A Multi Local Business With Over 2.045 Stores Serving Over 77 Million Customers In 51 Different Markets In 25 Different Languages And Across 12 Time Zones. And I Haven't A Clue How We Got Here!
Years
Time Zones
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There Are A Lot Of Dark Sides To Success, But The Light Side Of It Is The Ability To Be Opportunistic, And To Be Able To Do Things.
Success
Dark
Light
If Trade Undermines Life, Narrows It Or Impoverishes It, Then It Can Destroy The World. If It Enhances Life, Then It Can Better The World.
Business
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But If You Can Create An Honorable Livelihood, Where You Take Your Skills And Use Them And You Earn A Living From It, It Gives You A Sense Of Freedom And Allows You To Balance Your Life The Way You Want.
Skills
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My Mother's Bottom Line Was Truth To Her Values. It Meant Bringing Your Heart And Your Humanity To Work.
Mother
Heart
Humanity
What We Are Trying To Do Is To Create A New Business Paradigm, Simply Showing That Business Can Have A Human Face And A Social Conscience.
Business
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When Your Back Is Against The Wall Financially, Creative Juices Flow.
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Economic Globalization Creates Wealth, But Only For The Elite Who Benefit From The Surge Of Consolidations, Mergers, Global Scale Technology, And Financial Activity.
Technology
Economic Globalization
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Successful Entrepreneurs May Hate Hierarchies And Structures And Try To Destroy Them. They May Garner The Disapproval Of Mbas For Their Creativity And Wildness. But They Have Antennae In Their Heads. When They Walk Down The Street Anywhere In The World, They Have Their Antennae Out, Evaluating How What They See Can Relate Back To What They Are Doing. It Might Be Packaging, A Word, A Poem, Or Even Something In A Completely Different Business.
Hate
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The Market Controls Everything, But The Market Has No Heart.
Heart
Women Are Storytellers, They Are Communicators. They'll Go And Sit Around A Table And Talk About Their First Date, Their First Smoke, Their First Lipstick, Whatever It Is. Those Rituals Of Life, Marriages And Death Aren't Part Of The Language Of Men.
Men
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Why Should How I Act In My Workplace Be Any Different From How I Interact With My Family At Home? It's Making Sure The Company Runs On Feminine Principles Where The Major Ethic Is Care.
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A Woman In Advancing Old Age Is Unstoppable By Any Earthly Force. I Love It.
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One Of The Key Problems Of The Business World Is That Greed Has Become Culturally Acceptable.
Keys
Greed
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Women Are Networkers, Women Hate Hierarchy And Especially Entrepreneurs Hate Hierarchy Because When They See Hierarchy Structured In They See Rules And Regulations Are Commonplace, And They Want To Tear It Down.
Hate
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To Succeed You Have To Believe In Something With Such A Passion That It Becomes A Reality.
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If You Pretend That Business Is Beyond Morality, That's The Kind Of Morality You Get.
Business
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Nobody Talks Of Entrepreneurship As Survival, But That's Exactly What It Is And What Nurtures Creative Thinking.
Success
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Don't Underestimate The Power Of The Vigilante Consumer.
Bollywood
Underestimate
Consumerism
The Word Love Is Never Mentioned In Big Business.
Love Is
Bigs
Words Love
To Run This Business ... You Need ... Optimism, Humanism, Enthusiasm, Intuition, Curiosity, Love, Humour, Magic And Fun, And That Secret Ingredient-euph Oria.
Running
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By Creating Conversation, We Let Our Customers Spread Our Message By Word Of Mouth.
Communication
Creating
Mouths
It Is True That There Is A Fine Line Between Entrepreneurship And Insanity. Crazy People See And Feel Things That Others Don't. But You Have To Believe That Everything Is Possible. If You Believe It, Those Around You Will Believe It Too.
Crazy
Believe
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There Are No Rules Or Formulas For Success. You Just Have To Live It And Do It. Knowing This Gives Us Enormous Freedom To Experiment Toward What We Want. Believe Me, It's A Crazy, Complicated Journey. It's Trial And Error. It's Opportunism. It's Quite Literally, "let's Try Lots Of This Stuff And See How It Works."
Crazy
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If You Can Shape Your Business Life Or Your Working Life, You Can Just Look At It As Another Extension - You Just Fulfill All Your Values As A Human Being In The Work Place. If You Are An Activist, You Bring The Activism Of Your Life Into Your Business, Or If You Love Creative Art, You Can Bring That In.
Art
Creative
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If Companies Are In Business Solely To Make Money, No Consumer Can Fully Trust What They Do Or Say.
Business
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At The Body Shop We Had Always Been Measured By How Many Jobs We Had Created, And I Got A Major Award From The Queen On That.
Jobs
Queens
Awards
The Function Of Wealth Is Not To Accumulate It But To Give It Away As Productively And Responsibly As You Can.
Giving
Wealth
Function
Mess With Nature And It Will Mess Right Back.
Nature
Mess
We Can Wake Up One Morning And Find That The Technology Of This Virtual, Inter-connected World Wasn't The Liberating Force We Thought, But Binds Us Ever More Tightly Under The Control Of The Money Men.
Morning
Men
Technology
You Persuade People With Passion, So You've Got To Have A Product Or Service You Feel Emotionally Charged About. Then You Can Tell Stories About It That Will Inspire Others.
Passion
People
Inspire
I Am Still Looking For The Modern Equivalent Of Those Quakers Who Ran Successful Businesses And Made Money Because They Offered Honest Products And Treated Their People Decently . . . This Business Creed, Sadly, Seems Long Forgotten.
Successful
Long
People
Entrepreneurs Are All A Little Crazy. There Is A Fine Line Between An Entrepreneur And A Crazy Person. Crazy People See And Feel Things That Others Don't. An Entrepreneur's Dream Is Often A Kind Of Madness, And It Is Almost As Isolating. What Differentiates The Entrepreneur From The Crazy Person Is That The Former Gets Other People To Believe In His Vision.
Dream
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My Goal Was Livelihood. We Don't Use That Word Often Enough. If I Could Give One Piece Of Advice To Anyone It's Don't Obsess With This Notion That You Have To Turn Everything You Do Into A Business, Because That Ends Up Being A Small Version Of A Large Company. But If You Can Create An Honorable Livelihood, Where You Take Your Skills And Use Them And You Earn A Living From It, It Gives You A Sense Of Freedom And Allows You To Balance Your Life The Way You Want.
Skills
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I Didn't Go To Business School, Didn't Care About Financial Stuff And The Stock Market.
School
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The Most Exciting Thing Happening In Business Is The Rise Of Vigilante Consumers.
Exciting
Vigilante
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I Believe That Conventional Marketing Techniques Are Increasingly Ineffective. Customers Are Hyped Out. They Have Been Overmarketed. They Are Becoming More Cynical About The Whole Advertising And Marketing Process.
Believe
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One Of The Most Intriguing Things In Management And In Business Is The Role Of Storytelling - People Need The Anecdotes To Do The Work That They Do.
People
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Needs
The Beauty And The Fashion Industry Want To Control You. And The Way That They Do It Through Your Body. So Once They Control Your Body They Control Your Purse And The Products You Buy. Its A Fantastic Strategy And It's Working.
Fashion
Body
Want
I Run My Company According To Feminine Principles, Principles Of Caring, Making Intuitive Decisions, Not Getting Hung Up On Hierarchy Or All Those Dreadfully Boring Business-school Management Ideas; Having A Sense Of Work As Being Part Of Your Life, Not Separate From It; Putting Your Labor Where Your Love Is; Being Responsible To The World In How You Use Your Profits; Recognizing The Bottom Line Should Stay At The Bottom.
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Since The Governments Are In The Pockets Of Businesses, Who's Going To Control This Most Powerful Institution? Business Is More Powerful Than Politics, And It's More Powerful Than Religion. So It's Going To Have To Be The Vigilante Consumer.
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If I Had To Name A Driving Force In My Life, I Would Name Passion Every Time
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The Bigger You Grow, The More Intimate Communication Has To Be. It Almost Has To Be Belly And Belly. As You Get Bigger And Bigger In An Organization, Everything Gets More And More Detached And Everything Is On Email Or Voicemail. That's The Worse Thing Because Lack Of Intimacy Is One Of The Downsides (of Growth).
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Cynicism Is What Passes For Insight When Courage Is Lacking
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I Started The Body Shop In 1976 Simply To Create A Livelihood For Myself And My Two Daughters, While My Husband, Gordon, Was Trekking Across The Americas. I Had No Training Or Experience And My Only Business Acumen Was Gordon's Advice To Take Sales Of £300 A Week. Nobody Talks Of Entrepreneurship As Survival, But That's Exactly What It Is And What Nurtures Creative Thinking.
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If You Don't Believe One Person Can Make A Difference, You Have Never Been In Bed With A Mosquito.
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All Through History, There Have Always Been Movements Where Business Was Not Just About The Accumulation Of Proceeds But Also For The Public Good.
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Public Good
Let Me Tell You How The French Seduce You. They Are The Most Bloody Seductive People On Earth. They Are Charming, They Are Well-mannered And They Praise And Flatter You.
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Earth
If You've Got A Partner That's Supportive And You're Doing Something You Enjoy It Doesn't Ever Become A Job Or A Burden. Its About Community, New Friendships, Support Mechanism.
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Over The Past Decades...while Many Businesses Have Pursued What I Call 'business As Usual', I Have Been Part Of A Different, Smaller Business Movement, One That Tried To Put Idealism Back On The Agenda.
Life
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The Growth Of The Body Shop Is Testimony To The Fact That You Don't Need To Waste Money On Costly Advertising Campaigns To Be Successful. Instead, We've Always Relied On Word Of Mouth And Stories.
Successful
Growth
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Being Good Is Good Business
Leadership
Business
Responsibility
Be Daring. Be First. Be Different.
Business
Individuality
Different
Ninety-nine Per Cent Of What We Say Is About Values. I Firmly Believe That Ethical Capitalism Is The Best Way Of Changing Society For The Better.
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Ninety Nine
Way
Not All Revolutionaries Set Out To Change The World Per Se; Some Set Out To Change Their Own Worlds. And In So Doing, They Often Change The Way One Person, Or A Few People, Or Whole Communities, Or Entire Nations Or The World Thinks And Operates In Some Significant Way.
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Thinking
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First, You Have To Have Fun. Second, You Have To Put Love Where Your Labour Is. Third, You Have To Go In The Opposite Direction To Everyone Else.
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Opposites
Firsts
The Body Shop Foundation Is Run By Our Staff And Supports Social Activism And Environmental Activism. We Don't Tend To Support Big Agencies.
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Agency
Support
Whatever You Do, Be Different. If You're Different, You Will Stand Out.
Strong Women
Young Entrepreneurs
Empowering
We Communicate With Passion And Passion Persuades.
Passion
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By Definition, Design, And Practice, Capitalism Is A System That Concentrates Economic Power In The Hands Of The Few To The Exclusion Of The Many.
Hands
Practice
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You Can't Change T He Wor Ld F Rom T He Rear View Mir Ror.
Inspirational
Lds
Views
I Think Progress Is A Sort Of Comfortable Disease, And We've Got A Media That Says Entertainment And Celebrity, Which Isn't Bad In Itself But It Stops The Real Issues Coming Forward.
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Thinking
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If I Had To Choose My Driving Force, It Would Be Passion.
Passion
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How Can You Ennoble The Spirit When You Are Selling Something As Inconsequential As A Face Cream?
Faces
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A Great Advantage I Had When I Started The Body Shop Was That I Had Never Been To Business School.
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School
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We Were Most Creative When Our Back Was Against The Wall.
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For Me, Campaigning And Good Business Is Also About Putting Forward Solutions, Not Just Opposing Destructive Practices Or Human Rights Abuses.
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With Fewer And Fewer Corporations Controlling More And More Of The World's Trade, There Is An Ever Greater Need To Know More About The Practices Of These Large Faceless Organizations.
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Be Courageous. It's One Of The Only Places Left Uncrowded.
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Left
I Think It's Just Fear Of Death. I Can't Bear To Go To Sleep. There's Very Little, You Know, Between An Entrepreneur And A Crazy Person.
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Thinking
You Educate People, Especially Young People, By Stirring Their Passions, So You Take Every Opportunity To Grab The Imagination Of Your Employees, You Get Them To Feel They Are Doing Something Important, That They Are Not A Lone Voice, That They Are The Most Powerful And Potent People On The Planet.
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Make Heroes Out Of The Employees Who Personify What You Want To See In The Organization.
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Want
I Traveled Enormously During The 1960's, When You Measured Everything By Where You Traveled And What You Did As Travelers.
America
Traveler
1960s
If There Is Excitement In Their Lives, It Is Contained In The Figures On The Profit And Loss Sheet. What An Indictment.
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Loss
Excitement
Never Feel Too Small Or Powerless To Make A Difference.
Differences
Making A Difference
Activism
I Wake Up Every Morning Thinking...this Is My Last Day. And I Jam Everything Into It. There's No Time For Mediocrity. This Is No Damned Dress Rehearsal.
Morning
Thinking
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Business Is Not Financial Science, It's About Trading.. Buying And Selling. It's About Creating A Product Or Service So Good That People Will Pay For It.
Business
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Irritation Is A Great Source Of Energy And Creativity.
Creativity
Irritation
Energy
There Are 3 Billion Women In The World Who Don't Look Like Supermodels And Only 8 That Do.
Looks
World
Supermodel
The Aging Process Is Fascinating Because It Doesn't Disturb Me, Because This Is What It Is Supposed To Be Like. But I'll Tell You What Does - It's The Lack Of Strength - You Can't Hold Up Suitcases And Do It Yourself. Loss Of Physical Strength.
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The Money That We Make From The Company Goes Into The Body Shop Foundation, Which Isn't One Of Those Awful Tax Shelters Like Some In America. It Just Functions To Take The Money And Give It Away.
America
Giving
Foundation
I Think The Leadership Of A Company Should Encourage The Next Generation Not Just To Follow, But To Overtake. The Duty Of Leadership Is To Put Forward Ideas, Symbols, Metaphors Of The Way It Should Be Done, So That The Next Generation Can Work Out New And Better Ways Of Doing The Job. The Complaint Gordon And I Have Is That We Are Not Being Overtaken By Our Staff. We Would Like To Be Able To Say, "we Can't Keep Up With You Guys", But, It Is Not Happening.
Jobs
Thinking
Ideas
Entrepreneurs Are Visionaries - They See Things Other People Don't See.
People
Entrepreneur
Visionaries
The Predominant Idea Behind Globalization, In Its Most Virulent Form, Is An Unpleasant Kind Of Social Darwinism - That The World Is For Winners Not Losers, That Only The Successful Count, That Money Is Considerably More Important Than Votes.
Successful
Ideas
Important
My Argument Is: Keep The Bloody Bottom Line At The Bottom. That's Where It Should Be.
Business
Lines
Argument
If Civilization Is Going To Survive, Business And Policy-makers Must Move On, To Find Within Themselves More Developed Emotions Than Fear Or Greed.
Business
Moving
Civilization
Be Special. Be Anything But Mediocre.
Special
Mediocre
The Key To Handling Problems And Conflict Within An Organization Is To Keep The Channels Of Communication Wide Open.
Communication
Keys
Organization
I Hope To Leave My Children A Sense Of Empathy And Pity And A Will To Right Social Wrongs
Children
Empathy
Pity
I Can't Bear To Be Around People Who Are Bland Or Bored Or Uninterested (or To Employ Them).
Bored
People
Bears
Look At The Quakers - They Were Excellent Business People That Never Lied, Never Stole; They Cared For Their Employees And The Community Which Gave Them The Wealth. They Never Took More Money Out Than They Put Back In.
People
Community
Looks
Consumers Have Not Been Told Effectively Enough That They Have Huge Power And That Purchasing And Shopping Involve A Moral Choice.
Shopping
Choices
Moral
I Don't Want To Be Defined By Being The Founder Of The Body Shop, And I Don't Want To Be Defined As A Woman Suffering From Hepatitis C. There's More To My Life Than That.
Suffering
Body
Hepatitis C
People Don't Want Simply To Buy The Product, They Want To Have Sympathy With The Company Too.
People
Want
Company
I Have Always Found That My View Of Success Has Been Iconoclastic: Success To Me Is Not About Money Or Status Or Fame, Its About Finding A Livelihood That Brings Me Joy And Self-sufficiency And A Sense Of Contributing To The World.
Success
Self
Views
The Next Time You Go Shopping, Demand More Change.
Shopping
Demand
Next
Whatever You Do, Be Different - That Was The Advice My Mother Gave Me, And I Can't Think Of Better Advice For An Entrepreneur. If You're Different, You Will Stand Out.
Inspirational
Success
Mother
Maybe This Is What The Future Will Look Like: Fresh, Clean Water Will Be So Rare It Will Be Guarded By Armies. Water As The Next Oil - The Next Resource Worth Going To War Over.
War
Army
Oil
The Leaders Of Globalization ... Have Tied Themselves To A Single Measurement By Which They Judge Success And Failure ... They Only Measure Money And The Bottom Line.
Judging
Leader
Lines
Three Components Make An Entrepreneur: The Person, The Idea And The Resources To Make It Happen.
Ideas
Entrepreneur
Three
I Believe In Businesses Where You Engage In Creative Thinking, And Where You Form Some Of Your Deepest Relationships. If It Isn't About The Production Of The Human Spirit, We Are In Big Trouble.
Leadership
Believe
Thinking
There Is No Scientific Answer For Success. You Can't Define It. You've Simply Got To Live It And Do It.
Inspirational
Success
Answers
If You Think You're Too Small To Have An Impact, Try Going To Bed With A Mosquito.
Inspirational
Graduation
Encouraging
The Movement For The Environment Really Only Started In The Mid 1970's.
Movement
Environment
I Think It Is Completely Immoral For A Shop To Trade In The Middle Of A Community, To Take Money And Make Profits From That Community And Then Ignore The Existence Of That Community, Its Needs And Problems.
Business
Thinking
Community
Advertising Beauty Products Is Easy. All You Have To Do Is Revile Your Customers By Creating A Disease Called Getting Older, And Then Provide A Remedy Which Does Not Work.
Creating
Getting Older
Doe
The Most Powerful Bodies In The World, The World Trade Organization, The World Bank, And The International Monetary Fund, Are Also The Least Democratic And Inclusive.
Powerful
Organization
World
I Want To Define Success By Redefining It. For Me It Isn't That Solely Mythical Definition - Glamour, Allure, Power Of Wealth, And The Privilege From Care. Any Definition Of Success Should Be Personal Because It's So Transitory. It's About Shaping My Own Destiny.
Success
Destiny
Care
The Freedom That Comes With Globalization Is Freedom For The Rich And Powerful Nations To Further Exploit And Further Marginalize Those At The Bottom Of The Social Ladder.
Powerful
Ladders
Rich
I Think The Leadership Of A Company Should Encourage The Next Generation Not Just To Follow, But To Overtake.
Leadership
Thinking
Generations
When You Run An Entrepreneurial Business, You Have Hurry Sickness - You Don't Look Back, You Advance And Consolidate. But It Is Such Fun
Running
Fun
Looks
I Don't Think I'm A Risk-taker. I Don't Think Any Entrepreneur Is. I Think That's One Of Those Myths Of Commerce. The New Entrepreneur Is More Values-led: You Do What Looks Risky To Other People Because That's What Your Convictions Tell You To Do. Other Companies Would Say I'm Taking Risks, But That's My Path - It Doesn't Feel Like Risk To Me.
Business
Thinking
People
Free Trade Holds Much Of The Blame For Continued International Conflict. Markets Are Said To Possess Wisdom That Is Somehow Superior To Man. Those Of Us In Business Who Travel In The Developing World See The Results Of Such Western Wisdom And Have A Rumbling Disquiet About Much Of What Our Economic Institutions Have Bought Into.
Men
World
Blame
We Can't Have Self-government Without The Self-confidence That Is At The Root Of It.
Self Confidence
Government
Roots
Speed, Agility And Responsiveness Are The Keys To Future Success.
Keys
Agility
Speed
You've Got So Many Groups That Have No Voice In This World - The Indigenous, The Poor. So How Can I Use The Resources That I Have And Bring Them Up, Highlight Them. And It's Not That Difficult. It's Just Choosing And Concentrating And Focusing.
Voice
Groups
Use
Business Itself Is Now The Most Powerful Force For Change In The World Today, Richer And Faster By Far Than Most Governments. And What Is It Doing With This Power? It Is Using Free Trade, The Most Powerful Weapon At Its Disposal, To Tighten Its Grip On The Globe.
Powerful
Business
Government
Women Want To Be Free To Choose From The Same Range Of Options That Men Take For Granted. In Our Quest For Equal Pay, Equal Access To Education And Opportunities, We Have Made Great Strides. But Until Women Can Move Freely And Think Freely In Their Homes, On The Streets, In The Workplace Without The Fear Of Violence, There Can Be No Real Freedom.
Real
Moving
Home
Quite Apart From Anything Else, My Experience Is Trying To Change Things For The Better Makes You Feel Better, Healthier. Humans Are Communicative Animals: When You Do Good In A Community, The Benefits Eventually Get Back To You.
Communication
Feel Better
Animal
I'm An Activist And I Come From A Very Socialist Background. For Me, My Thinking Was Formed By Great Thought Leaders. And Wealth Preserving Wasn't Part Of My Thinking.
Thinking
Leader
Wealth
I Want To Work For A Company That Contributes To And Is Part Of The Community. I Want Something Not Just To Invest In. I Want Something To Believe In.
Inspiring
Believe
Commitment
We Have Our Values From The Church, The Temple, The Mosque. Do Not Rob, Do Not Murder. But Our Behaviour Changes The Minute We Go Into The Corporate Place. Suddenly All Of This Is Irrelevant.
Church
Behaviour
Mosques
It Is A Critical Job Of Any Entrepreneur To Maximize Creativity, And To Build The Kind Of Atmosphere Around You That Encourages People To Have Ideas. That Means Open Structures, So That Accepted Thinking Can Be Challenged.
Jobs
Creativity
Mean
Entrepreneurs Are Outsiders By Nature - Outsiders With A Work Ethic.
Work Ethic
Entrepreneur
Outsiders
Retiring Isn't Even A Word I'd Understand. Taking What Makes You Feel Alive, And Everyone's Looking For Ways Of Making Them Feel Alive, In Whatever They Do - Relationships, Business Or Work - And Not Just Being A Voice For A Money Making Business.
Voice
Alive
Way
People I Work With Are Open To Leadership That Has A Vision, But This Vision Has To Be Communicated Clearly And Persuasively, And Always, Always With Passion.
Communication
Passion
People
We Are Essentially Outsiders And That Is The Best Definition Of An Entrepreneur I Have Ever Come Across.
Entrepreneur
Definitions
Outsiders
The Big Question Is: How Do You Institutionalize Success And Still Keep That Edge Of Craziness And Wildeness?
Craziness
Bigs
Stills
A Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It. And My Outrage Came Very Early On.
Thinking
Essentials
Want
I Think That Business Practices Would Improve Immeasurably If They Were Guided By "feminine" Pinciples, Qualities Like Love, Care, And Intuition.
Thinking
Like Love
Practice
Some Men Give Up Their Designs When They Have Almost Reached The Goal; While Others, On The Contrary, Obtain A Victory By Exerting, At The Last Moment, More Vigorous Efforts Than Ever Before. Herodotus, Historian If I Had To Name A Driving Force In My Life, I'd Name Passion Every Time.
Giving Up
Passion
Men
I Have No Interest In Being The Biggest, The Most Profitable Or The Largest Retailer. I Just Want The Body Shop To Be The Best, Most Breathlessly Exciting Company - And One That Changes The Way Business Is Carried Out.
Body
Want
Way
I'd Have Opened A Bloody Library If I'd Wanted To Be Quiet.
Library
Quiet
Wanted
You've Got To Be Hungry - For Ideas, To Make Things Happen And To See Your Vision Made Into Reality
Reality
Ideas
Vision
You Have To Look At Leadership Through The Eyes Of The Followers And You Have To Live The Message.
Leadership
Eye
Looks
Get Informed. Get Outraged. Get Inspired. Get Active.
Inspired
Active
Outraged
If You Do Things Well, Do Them Better. Be Daring, Be First, Be Different, Be Just.
Meaningful
Hard Work
Kids
We Are Honest About Our Methods And Our Mistakes. We Are Not Perfect - It Isn't Possible To Be Perfect - But We Are Trying To Go In The Right Direction And In Those Circumstances, It's Best Not To Mystify What We Are Trying To Do.
Mistake
Perfect
Trying
Every Time You Buy Something Consider It A Vote Of Confidence In The Company That Produced It.
Vote
Company
We Entrepreneurs Are Loners, Vagabonds, Troublemakers. Success Is Simply A Matter Of Finding And Surrounding Ourselves With Those Open-minded And Clever Souls Who Can Take Our Insanity And Put It To Good Use.
Clever
Entrepreneur
Insanity
Never Be Seduced Into Believing It Isn't The Role Of Business To Tackle The Big Issues, Because It Absolutely Is.
Believe
Issues
Roles
Globalization ... Is The Most Important Change In The History Of Mankind, And Often Just The Latest Name For The Conspiracy Of The Rich Against The Poor.
Names
Important
Rich
Running A Company On Market Research Is Like Driving While Looking In The Rear View Mirror.
Running
Business
Mirrors
It's Frustrating Sometimes To See The Mismatch In Resources Between The Pointless And The Urgent, Isn't It. Like The Gap Between The Vast Resources Poured Into Military Technological Research To Make War More Sophisticated, And The Trickle That Goes Into Developing Techniques That Might Prevent War Instead.
War
Military
Research
There Are Only Two Ways Of Making Money: The Hard Way And The Very Hard Way!
Money
Two
Way
You Have To Look At Leadership Through The Eyes Of The Followers And You Have To Live The Message. What I Have Learned Is That People Become Motivated When You Guide Them To The Source Of Their Own Power And When You Make Heroes Out Of Employees Who Personify What You Want To See In The Organization.
Leadership
Hero
Eye
A Social Conscience Is Not Incompatible With Profit.
Social
Profit
Conscience
Communication Is The Key For Any Global Business.
Communication
Keys
Communication Is Key
The Business Of Business Should Not Be About Money. It Should Be About Responsibility. It Should Be About Public Good, Not Private Greed
Responsibility
Greed
Should
Traditionally, The Role Of The Individual Was To Conform To The Organization. In The Future The Organization Will Have To Conform To The Needs Of The Individual.
Organization
Needs
Roles
Internationalism Means That We Can See Into The Dark Corners Of The World, And Hold Those Companies To Account When They Are Devastating Forests Or Employing Children As Bonded Labour. Globalization Is The Complete Opposite, Its Rules Pit Country Against Country And Workers Against Workers In The Blinkered Pursuit Of International Competitiveness.
Country
Children
Mean
Creativity Comes By Breaking The Rules, By Saying That You're In Love With The Anarchist.
Creativity
Anarchist
We Should Be Evolving Into A New Age Of Business With A Worldview That Maintains One Simple Proposition - That All Of Nature: Humans, Animals, Earth, Are Interconnected And Interdependent.
Animal
Simple
Age
Tap The Energy Of The Anarchist And He Will Be The One To Push Your Company Ahead.
Energy
Anarchist
Company
I Don't Want Our Success To Be Measured Only By Financial Yardsticks, Or By Our Distribution Or Number Of Shops. What I Want To Be Celebrated For - And It's Going To Be Tough In A Business Environment - Is How Good We Are To Our Employees And How We Benefit Our Community. It's A Different Bottom Line.
Business
Numbers
Community
Corporate Crime Kills Far More People And Costs Taxpayers Far More Money Than Street Crime.
People
Cost
Corporations
There Has Been A Real Influence On Young People, Whose Travel Is Experiential. For Them, Their Values Change When Their Experiences Change; Travel Is Like A University Without Walls.
Wall
University
When You Take The High Moral Road It Is Difficult For Anyone To Object Without Sounding Like A Complete Fool.
Fool
Morality
Difficult
My Passionate Belief Is That Business Can Be Fun, It Can Be Conducted With Love And A Powerful Force For Good.
Fun
Powerful
Passionate
The End Result Of Kindness Is That It Draws People To You.
Motivational
Relationship
Kindness
The Trouble With The New World We Have Watched Being Created Over The Past Decade Is That It Sees No Further Than Money. People Have Always Been Obsessed With Money, Of Course - Greed Is As Old As History. But When The Institutions That Govern All Our Lives Forget There Was Ever Anything Else, Then It Gets Dangerous.
Money
Past
People
If You Really Didn't Ever Want To Get Wrinkles, Then You Should Have Stopped Smiling Years Ago!
Wrinkles
Should Have
Years
A Vision Is Something You See And Others Don't. Some People Would Say That's A Pocket Definition Of Lunacy. But It Also Defines Entrepreneurial Spirit.
Business
People
Vision
Any Business Or Enterprise That Shaves Away Loneliness Is Going To Last Forever. And Like It Or Not But We've Got A Lonely Society.
Lonely
Loneliness
Forever
If I Can't Do Something For The Public Good, What The Hell Am I Doing?
Hell
Ifs
I Can
To Me The Desire To Create And To Have Control Over Your Own Life, Irrespective Of The Politics Of The Time Or Social Structures, Has Always Been A Part Of The Human Spirit. What I Did Not Fully Realize Was That Work Could Open The Doors To My Heart.
Heart
Doors
Creating
I Am Aware That Success Is More Than A Good Idea. It Is Timing Too.
Success
Time
Business
Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.


2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.


2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.


2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.


3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.


3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.


3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.



4. Proper Usage of Quotes


4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.


4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.


4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).


5. Common Mistakes to Avoid


5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.


5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.


5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.



6. Quotes in Different Contexts


6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.


6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.


6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.



7. Punctuation and Formatting


Understanding the correct punctuation and formatting of quotes is essential:


Quotation Marks: Always enclose direct quotes within quotation marks.


Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.


Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.



8. Ethical Considerations


Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes


Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.



Conclusion


Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.


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