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It's Frustrating Sometimes To See The Mismatch In Resources Between The Pointless And The Urgent, Isn't It. Like The Gap Between The Vast Resources Poured Into Military Technological Research To Make War More Sophisticated, And The Trickle That Goes Into Developing Techniques That Might Prevent War Instead.

-Anita Roddick

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It's Frustrating Sometimes To

Anita Roddick

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It's Frustrating Sometimes To See The Mismatch In Resources Between The Pointless And The Urgent, Isn't It. Like The Gap Between The Vast Resources Poured Into Military Technological Research To Make War More Sophisticated, And The Trickle That Goes Into Developing Techniques That Might Prevent War Instead.

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I Started The Body Shop In 1976 Simply To Create A Livelihood For Myself And My Two Daughters, While My Husband, Gordon, Was Trekking Across The Americas. I Had No Training Or Experience And My Only Business Acumen Was Gordon's Advice To Take Sales Of £300 A Week. Nobody Talks Of Entrepreneurship As Survival, But That's Exactly What It Is And What Nurtures Creative Thinking.

We Should Be Evolving Into A New Age Of Business With A Worldview That Maintains One Simple Proposition - That All Of Nature: Humans, Animals, Earth, Are Interconnected And Interdependent.

One Of The Key Problems Of The Business World Is That Greed Has Become Culturally Acceptable.

I Run My Company According To Feminine Principles, Principles Of Caring, Making Intuitive Decisions, Not Getting Hung Up On Hierarchy Or All Those Dreadfully Boring Business-school Management Ideas; Having A Sense Of Work As Being Part Of Your Life, Not Separate From It; Putting Your Labor Where Your Love Is; Being Responsible To The World In How You Use Your Profits; Recognizing The Bottom Line Should Stay At The Bottom.

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Women Want To Be Free To Choose From The Same Range Of Options That Men Take For Granted. In Our Quest For Equal Pay, Equal Access To Education And Opportunities, We Have Made Great Strides. But Until Women Can Move Freely And Think Freely In Their Homes, On The Streets, In The Workplace Without The Fear Of Violence, There Can Be No Real Freedom.

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Globalization ... Is The Most Important Change In The History Of Mankind, And Often Just The Latest Name For The Conspiracy Of The Rich Against The Poor.

Successful Entrepreneurs May Hate Hierarchies And Structures And Try To Destroy Them. They May Garner The Disapproval Of Mbas For Their Creativity And Wildness. But They Have Antennae In Their Heads. When They Walk Down The Street Anywhere In The World, They Have Their Antennae Out, Evaluating How What They See Can Relate Back To What They Are Doing. It Might Be Packaging, A Word, A Poem, Or Even Something In A Completely Different Business.

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If You Really Didn't Ever Want To Get Wrinkles, Then You Should Have Stopped Smiling Years Ago!

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There Are No Rules Or Formulas For Success. You Just Have To Live It And Do It. Knowing This Gives Us Enormous Freedom To Experiment Toward What We Want. Believe Me, It's A Crazy, Complicated Journey. It's Trial And Error. It's Opportunism. It's Quite Literally, "let's Try Lots Of This Stuff And See How It Works."

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If I Can't Do Something For The Public Good, What The Hell Am I Doing?

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Why Should How I Act In My Workplace Be Any Different From How I Interact With My Family At Home? It's Making Sure The Company Runs On Feminine Principles Where The Major Ethic Is Care.

I Didn't Go To Business School, Didn't Care About Financial Stuff And The Stock Market.

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When Your Back Is Against The Wall Financially, Creative Juices Flow.

Creative Juices

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I Think It's Just Fear Of Death. I Can't Bear To Go To Sleep. There's Very Little, You Know, Between An Entrepreneur And A Crazy Person.

Be Special. Be Anything But Mediocre.

The Market Controls Everything, But The Market Has No Heart.

Consumers Have Not Been Told Effectively Enough That They Have Huge Power And That Purchasing And Shopping Involve A Moral Choice.

Business Itself Is Now The Most Powerful Force For Change In The World Today, Richer And Faster By Far Than Most Governments. And What Is It Doing With This Power? It Is Using Free Trade, The Most Powerful Weapon At Its Disposal, To Tighten Its Grip On The Globe.

We Have Our Values From The Church, The Temple, The Mosque. Do Not Rob, Do Not Murder. But Our Behaviour Changes The Minute We Go Into The Corporate Place. Suddenly All Of This Is Irrelevant.

It's About Creating A Product Or Service So Good That People Will Pay For It. Now 30 Years On The Body Shop Is A Multi Local Business With Over 2.045 Stores Serving Over 77 Million Customers In 51 Different Markets In 25 Different Languages And Across 12 Time Zones. And I Haven't A Clue How We Got Here!

At The Body Shop We Had Always Been Measured By How Many Jobs We Had Created, And I Got A Major Award From The Queen On That.

Women Are Storytellers, They Are Communicators. They'll Go And Sit Around A Table And Talk About Their First Date, Their First Smoke, Their First Lipstick, Whatever It Is. Those Rituals Of Life, Marriages And Death Aren't Part Of The Language Of Men.

Don't Underestimate The Power Of The Vigilante Consumer.

A Woman In Advancing Old Age Is Unstoppable By Any Earthly Force. I Love It.

I Want To Work For A Company That Contributes To And Is Part Of The Community. I Want Something Not Just To Invest In. I Want Something To Believe In.

Business Is Not Financial Science, It's About Trading.. Buying And Selling. It's About Creating A Product Or Service So Good That People Will Pay For It.

Any Business Or Enterprise That Shaves Away Loneliness Is Going To Last Forever. And Like It Or Not But We've Got A Lonely Society.

Entrepreneurs Are All A Little Crazy. There Is A Fine Line Between An Entrepreneur And A Crazy Person. Crazy People See And Feel Things That Others Don't. An Entrepreneur's Dream Is Often A Kind Of Madness, And It Is Almost As Isolating. What Differentiates The Entrepreneur From The Crazy Person Is That The Former Gets Other People To Believe In His Vision.

The Most Powerful Bodies In The World, The World Trade Organization, The World Bank, And The International Monetary Fund, Are Also The Least Democratic And Inclusive.

I Traveled Enormously During The 1960's, When You Measured Everything By Where You Traveled And What You Did As Travelers.

I Have No Interest In Being The Biggest, The Most Profitable Or The Largest Retailer. I Just Want The Body Shop To Be The Best, Most Breathlessly Exciting Company - And One That Changes The Way Business Is Carried Out.

Retiring Isn't Even A Word I'd Understand. Taking What Makes You Feel Alive, And Everyone's Looking For Ways Of Making Them Feel Alive, In Whatever They Do - Relationships, Business Or Work - And Not Just Being A Voice For A Money Making Business.

If You Do Things Well, Do Them Better. Be Daring, Be First, Be Different, Be Just.

The End Result Of Kindness Is That It Draws People To You.

By Creating Conversation, We Let Our Customers Spread Our Message By Word Of Mouth.

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People Don't Want Simply To Buy The Product, They Want To Have Sympathy With The Company Too.

We Were Most Creative When Our Back Was Against The Wall.

For Me, Campaigning And Good Business Is Also About Putting Forward Solutions, Not Just Opposing Destructive Practices Or Human Rights Abuses.

If Civilization Is Going To Survive, Business And Policy-makers Must Move On, To Find Within Themselves More Developed Emotions Than Fear Or Greed.

By Definition, Design, And Practice, Capitalism Is A System That Concentrates Economic Power In The Hands Of The Few To The Exclusion Of The Many.

I Can't Bear To Be Around People Who Are Bland Or Bored Or Uninterested (or To Employ Them).

How Can You Ennoble The Spirit When You Are Selling Something As Inconsequential As A Face Cream?

Let Me Tell You How The French Seduce You. They Are The Most Bloody Seductive People On Earth. They Are Charming, They Are Well-mannered And They Praise And Flatter You.

I'd Have Opened A Bloody Library If I'd Wanted To Be Quiet.

If You Can Shape Your Business Life Or Your Working Life, You Can Just Look At It As Another Extension - You Just Fulfill All Your Values As A Human Being In The Work Place. If You Are An Activist, You Bring The Activism Of Your Life Into Your Business, Or If You Love Creative Art, You Can Bring That In.

But If You Can Create An Honorable Livelihood, Where You Take Your Skills And Use Them And You Earn A Living From It, It Gives You A Sense Of Freedom And Allows You To Balance Your Life The Way You Want.

A Social Conscience Is Not Incompatible With Profit.

Tap The Energy Of The Anarchist And He Will Be The One To Push Your Company Ahead.

Internationalism Means That We Can See Into The Dark Corners Of The World, And Hold Those Companies To Account When They Are Devastating Forests Or Employing Children As Bonded Labour. Globalization Is The Complete Opposite, Its Rules Pit Country Against Country And Workers Against Workers In The Blinkered Pursuit Of International Competitiveness.

We Entrepreneurs Are Loners, Vagabonds, Troublemakers. Success Is Simply A Matter Of Finding And Surrounding Ourselves With Those Open-minded And Clever Souls Who Can Take Our Insanity And Put It To Good Use.

Look At The Quakers - They Were Excellent Business People That Never Lied, Never Stole; They Cared For Their Employees And The Community Which Gave Them The Wealth. They Never Took More Money Out Than They Put Back In.

It's Frustrating Sometimes To See The Mismatch In Resources Between The Pointless And The Urgent, Isn't It. Like The Gap Between The Vast Resources Poured Into Military Technological Research To Make War More Sophisticated, And The Trickle That Goes Into Developing Techniques That Might Prevent War Instead.

Being Good Is Good Business

Whatever You Do, Be Different - That Was The Advice My Mother Gave Me, And I Can't Think Of Better Advice For An Entrepreneur. If You're Different, You Will Stand Out.

When You Take The High Moral Road It Is Difficult For Anyone To Object Without Sounding Like A Complete Fool.

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