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It's Wrong To Be Right; It's Right To Be Wrong.

-Paul Arden

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It's Wrong To Be

Paul Arden

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It's Wrong To Be Right; It's Right To Be Wrong.

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Having Too Many Ideas Is Not Always A Good Thing.

Do Not Put Cleverness In Front Of The Communication.

Instead Of Waiting For Perfection, Run With What You've Got, And Fix It As You Go.

Do Not Covet Your Ideas.

Without Having A Goal It's Difficult To Score.

How You Perceive Yourself Is How Others Will See You.

Risks Are A Measure Of People. People Who Won't Take Them Are Trying To Preserve What They Have. People Who Do Take Them Often End Up Having More. Some Risks Have A Future, And Some People Call Them Wrong. But Being Right May Be Like Walking Backwards Proving Where You've Been. Being Wrong Isn't In The Future, Or In The Past. Being Wrong Isn't Anywhere But Being Here. Best Place To Be, Eh?

Be Your Own Worst Critic. When Things Go Wrong It's Tempting To Shift The Blame. Don't. Accept Responsibility. People Will Appreciate It, And You Will Find Out What You're Capable Of.

It's Never The Next Brief, It's Always This Brief .

Too Many People Spend Too Much Time Trying To Perfect Something Before They Actually Do It. Instead Of Waiting For Perfection, Run With What You Go, And Fix It Along The Way.

Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great. To Many People, Being Nice In Order To Be Liked Is More Important. There's Equal Merit In That, But You Must Not Confuse Being Good With Being Liked.

Do Not Seek Praise. Seek Criticism.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

Start Taking Bad Decisions And It Will Take You To A Place Where Others Only Dream Of Being.

I Wish Means: Would It Be Nice If.. I Want Means: If I Want It Enough I Will Get It.

The Perosn Who Doesn't Make Mistakes Is Unlikely To Make Anything.

Making Mistakes

Nearly All Rich And Powerful People Are Not Notably Talented, Educated, Charming Or Good-looking. They Become Rich And Powerful By Wanting To Be Rich And Powerful.

It's Better To Regret What You Have Done Than What You Haven't.

We Are All Advertising, All Of The Time. If You Want To Sell Your Car, What Do You Do? You Clean And Polish It And Make It The Best You Can. Some People Bake Bread When They Are Trying To Sell Their House Because The Smell Adds A Friendly Feeling. Even The Priest, With All His Or Her Fervour, Is Advertising God. Everybody Is Selling.

Even When We Want To Be Timid And Play It Safe, We Should Pause For A Moment To Imagine What We Might Be Missing.

Have You Noticed That The Cleverest People At School Are Often Not The Ones Who Succeed In Life?

I Watch Tv More Than I Used To, And The Commercials Don't Impress Me. The Standard Of Execution Is Very High, But The Standard Of Ideas Is Appalling.

It's Wrong To Be Right; It's Right To Be Wrong.

Risks Are A Measure Of People. People Who Won't Take Them Are Trying To Preserve What They Have. People Who Do Take Them Often End Up Having More.

If You Can't Solve A Problem, It's Because You're Playing By The Rules

The More Strikingly Visual Your Presentation Is, The More People Will Remember It. And More Importantly, They Will Remember You.

If You Always Make The Right Decision, The Safe Decision, The One Most People Make, You Will Be The Same As Everyone Else.

Most People Are Reasonable. That's Why They Only Do Reasonably Well.

Life's All About 'me' Anyway

Don't Look For The Next Opportunity, The One You Have In Hand Is The Opportunity.

Religion Is A Light Bulb, Created By Man To Help Him To See In The Dark.

The World Is What You Think Of It, So Think Of It Differently And Your Life Will Change.

Advertising Gets Such A Bashing From The World. At Parties You Are Always Asked, 'aren't You Just Selling People Things They Don't Want?

It's Not How Good You Are, It's How Good You Want To Be.

Your Vision Of Where Or Who You Want To Be Is The Greatest Asset You Have. Without Having A Goal It’s Difficult To Score.

When It Can't Be Done, Do It. If You Don't Do It, It Doesn't Exist.

Don't Give A Speech. Put On A Show.

Don't Be Afraid Of Silly Ideas.

Everything We Do We Choose. So What Is There To Regret? You Are The Person You Chose To Be.

Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great.

The Problem With Hoarding Is You End Up Living Off Your Reserves. Eventually You Will Become Stale. If You Give Away Everything You Have, You Are Left With Nothing. This Forces You To Look, To Be Aware, To Replenish. Somehow The More You Give Away The More Comes Back To You.

Old Golfers Don't Win (it's Not An Absolute, It's A General Rule). Why? The Older Golfer Can Hit The Ball As Far As The Young One. He Chips And Putts Equally Well. And Will Probably Have A Better Knowledge Of The Course. So Why Does He Take The Extra Stroke That Denies Him Victory? Experience. He Knows The Downside, What Happens If It Goes Wrong, Which Makes Him More Cautious. The Young Player Is Either Ignorant Or Reckless To Caution. That Is His Edge. It Is The Same With All Of Us. Knowledge Makes Us Play Safe. The Secret Is To Stay Childish.

Be Unfashionable. Take Risks.

You Will Become Whoever You Want To Be.

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Great People Have Great Egos; Maybe That's What Makes Them Great.

Even A Bad Idea Executed Is Better Than A Good Idea Undone.

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