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If You Always Make The Right Decision, The Safe Decision, The One Most People Make, You Will Be The Same As Everyone Else.

-Paul Arden

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If You Always Make

Paul Arden

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If You Always Make The Right Decision, The Safe Decision, The One Most People Make, You Will Be The Same As Everyone Else.

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Everything We Do We Choose. So What Is There To Regret? You Are The Person You Chose To Be.

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Without Having A Goal It's Difficult To Score.

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Risks Are A Measure Of People. People Who Won't Take Them Are Trying To Preserve What They Have. People Who Do Take Them Often End Up Having More.

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Instead Of Waiting For Perfection, Run With What You've Got, And Fix It As You Go.

We Are All Advertising, All Of The Time. If You Want To Sell Your Car, What Do You Do? You Clean And Polish It And Make It The Best You Can. Some People Bake Bread When They Are Trying To Sell Their House Because The Smell Adds A Friendly Feeling. Even The Priest, With All His Or Her Fervour, Is Advertising God. Everybody Is Selling.

Have You Noticed That The Cleverest People At School Are Often Not The Ones Who Succeed In Life?

The More Strikingly Visual Your Presentation Is, The More People Will Remember It. And More Importantly, They Will Remember You.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

Do Not Put Cleverness In Front Of The Communication.

It's Never The Next Brief, It's Always This Brief .

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Even A Bad Idea Executed Is Better Than A Good Idea Undone.

Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great. To Many People, Being Nice In Order To Be Liked Is More Important. There's Equal Merit In That, But You Must Not Confuse Being Good With Being Liked.

Do Not Seek Praise. Seek Criticism.

It's Better To Regret What You Have Done Than What You Haven't.

Too Many People Spend Too Much Time Trying To Perfect Something Before They Actually Do It. Instead Of Waiting For Perfection, Run With What You Go, And Fix It Along The Way.

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Start Taking Bad Decisions And It Will Take You To A Place Where Others Only Dream Of Being.

If You Always Make The Right Decision, The Safe Decision, The One Most People Make, You Will Be The Same As Everyone Else.

Be Your Own Worst Critic. When Things Go Wrong It's Tempting To Shift The Blame. Don't. Accept Responsibility. People Will Appreciate It, And You Will Find Out What You're Capable Of.

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The Problem With Hoarding Is You End Up Living Off Your Reserves. Eventually You Will Become Stale. If You Give Away Everything You Have, You Are Left With Nothing. This Forces You To Look, To Be Aware, To Replenish. Somehow The More You Give Away The More Comes Back To You.

Old Golfers Don't Win (it's Not An Absolute, It's A General Rule). Why? The Older Golfer Can Hit The Ball As Far As The Young One. He Chips And Putts Equally Well. And Will Probably Have A Better Knowledge Of The Course. So Why Does He Take The Extra Stroke That Denies Him Victory? Experience. He Knows The Downside, What Happens If It Goes Wrong, Which Makes Him More Cautious. The Young Player Is Either Ignorant Or Reckless To Caution. That Is His Edge. It Is The Same With All Of Us. Knowledge Makes Us Play Safe. The Secret Is To Stay Childish.

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Be Unfashionable. Take Risks.

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