Background Image
You're Missing It. This Is Not A One-man Show. What's Reinvigorating This Company Is Two Things: One, There's A Lot Of Really Talented People In This Company Who Listened To The World Tell Them They Were Losers For A Couple Of Years, And Some Of Them Were On The Verge Of Starting To Believe It Themselves. But They're Not Losers. What They Didn't Have Was A Good Set Of Coaches, A Good Plan. A Good Senior Management Team. But They Have That Now.
-Steve Jobs
Please Wait....
Translating....

You're Missing It. This

Steve Jobs
You're Missing It. This Is Not A One-man Show. What's Reinvigorating This Company Is Two Things: One, There's A Lot Of Really Talented People In This Company Who Listened To The World Tell Them They Were Losers For A Couple Of Years, And Some Of Them Were On The Verge Of Starting To Believe It Themselves. But They're Not Losers. What They Didn't Have Was A Good Set Of Coaches, A Good Plan. A Good Senior Management Team. But They Have That Now.
Views: 35644
Topic
Senior
Business
Couple
More From Steve Jobs
If You Tell People They Can't Burn Cds Of Their Music, As Almost Every Current Legal Music Service Has Done, Or They Can Only Burn One Cd With A Track Or Pay Per Track Per Burn Extra, Nobody Is Going To Go For It.
Cds
People
Track
What We Want To Do Is Make A Leapfrog Product That Is Way Smarter Than Any Mobile Device Has Ever Been, And Super-easy To Use. This Is What Iphone Is. Ok? So, We're Going To Reinvent The Phone.
Iphone
Phones
Use
It Was One Of Those Sort Of Apocalyptic Moments. I Remember Within Ten Minutes Of Seeing The Graphical User Interface Stuff, Just Knowing That Every Computer Would Work This Way Someday. It Was So Obvious Once You Saw It. It Didn't Require Tremendous Intellect. It Was So Clear.
Knowing
Stuff
Way
I Always Thought Of Myself As A Humanities Person As A Kid, But I Liked Electronics. Then I Read Something That One Of My Heroes, Edwin Land Of Polaroid, Said About The Importance Of People Who Could Stand At The Intersection Of Humanities And Sciences, And I Decided That's What I Wanted To Do.
Hero
Kids
Land
Most People Never Pick Up The Phone And Call. Most People Never Ask, And That’s What Separates The People Who Do Things From The People Who Just Dream About Them.
Dream
Phones
People
When I Went To School, It Was Right After The '60s And Before This General Wave Of Practical Purposefulness Had Set In.... The Idealistic Wind Of The '60s Was Still At Our Backs, Though, And Most Of The People I Know Who Are My Age Have That Engrained In Them Forever.
School
Wind
People
Pixar Is The Most Technically Advanced Creative Company; Apple Is The Most Creatively Advanced Technical Company.
Technology
Apples
Creative
To Have Your Whole Music Library With You At All Times Is A Quantum Leap In Listening To Music. How Do We Possibly Do This?
Listening
Library
Quantum
What We're Doing Here Will Send A Giant Ripple Through The Universe.
Giants
Ripple
Universe
Learn Continually - There's Always "one More Thing" To Learn!
Learning
Probably Death Is The Best Invention Of Life.
Invention
It's Understandable That The Music Companies That Are Comprised Of People That Are Successful By Making Good Creative Decisions - They Have To Decide Which Out Of Fifty Artists Is The Next Hot One, With No Data To Go From. It's An Intuitive Process, And That's What They Do Well When They're Successful. They Don't Understand Technology.
Successful
Artist
Technology
People Say Sometimes, "you Work In The Fastest-moving Industry In The World." I Don't Feel That Way. I Think I Work In One Of The Slowest. It Seems To Take Forever To Get Anything Done.
Moving
Thinking
People
The Most Precious Resource We Have Is Time.
Resources
I Was In The Parking Lot, With The Key In The Car, And I Thought To Myself: If This Is My Last Night On Earth, Would I Rather Spend It At A Business Meeting Or With This Woman? I Ran Across The Parking Lot, Asked Her If She'd Have Dinner With Me. She Said Yes, We Walked Into Town, And We've Been Together Ever Since.
Night
Keys
Car
To Follow The Path That Others Have Laid Before You Is A Reasonable Course Of Action; Therefore All Progress Is Made By Unreasonable Men.
Men
Progress
Path
Each Year Has Been So Robust With Problems And Successes And Learning Experiences And Human Experienes That A Year Is A Lifetime At Apple. So This Has Been Ten Lifetimes.
Years
Apples
Problem
Pointing Is A Metaphor We All Know. We've Done A Lot Of Studies And Tests On That, And It's Much Faster To Do All Kinds Of Functions, Such As Cutting And Pasting, With A Mouse, So It's Not Only Easier To Use But More Efficient.
Cutting
Use
Done
It Is Hard To Think That A $2 Billion Company With 4,300-plus People Couldn't Compete With Six People In Blue Jeans.
Thinking
Blue
Jeans
As Regis Mckenna Once Said, The Best Marketing Is Education
Marketing
Said
Ad Campaigns Are Necessary For Competition. But Good Pr Educates People; That's All It Is.
People
Competition
Campaigns
Do Not Try To Do Everything. Do One Thing Well.
Trying
Wells
One Thing
It Takes These Very Simple-minded Instructions - 'go Fetch A Number, Add It To This Number, Put The Result There, Perceive If It's Greater Than This Other Number' - But Executes Them At A Rate Of, Let's Say, 1,000,000 Per Second. At 1,000,000 Per Second, The Results Appear To Be Magic.
Technology
Simple
Numbers
I'm As Proud Of What We Don't Do As I Am Of What We Do.
Inspirational
Life
Life Lesson
I Think We're Having Fun. I Think Our Customers Really Like Our Products. And We're Always Trying To Do Better.
Inspirational
Success
Fun
All The Work I've Done In My Life Will Be Obsolete By The Time I'm Fifty.
Done
Fifty
Obsolete
The Most Powerful Person In The World Is The Story Teller. The Storyteller Sets The Vision, Values And Agenda Of An Entire Generation That Is To Come.
Powerful
Vision
World
I Am Saddened, Not By Microsoft's Success — I Have No Problem With Their Success. They've Earned Their Success, For The Most Part. I Have A Problem With The Fact That They Just Make Really Third-rate Products.
Best Job
Facts
Microsoft
Have The Courage To Follow Your Heart And Intuition.
Graduation
Heart
Stanford University
You Have To Trust That The Dots Will Somehow Connect In Your Future... The Only Way To Do Great Work Is To Love What You Do. If You Haven’t Found It Yet, Keep Looking. Don’t Settle. As With All Matters Of The Heart, You’ll Know When You Find It... Have The Courage To Follow Your Heart And Intuition. They Somehow Already Know What You Truly Want To Become. Everything Else Is Secondary.
Inspirational
Believe
Heart
The Mark Of An Innovative Company Is Not Only That It Comes Up With New Ideas First, But Also That It Knows How To Leapfrog When It Finds Itself Behind.
Ideas
Firsts
Come Up
Manage The Top Line: Your Strategy, Your People, And Your Products, And The Bottom Line Will Follow.
People
Lines
Strategy
Why Join The Navy If You Can Be A Pirate?
Business
Humorous
Small Jobs
This Revolution, The Information Revolution, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy.
Intellectual
Energy
Information
That's What Walt Disney Did, And Hewlett And Packard, And The People Who Built Intel. They Created A Company To Last, Not Just To Make Money. That's What I Want Apple To Be.
Apples
People
Want
I Think Right Now It's A Battle For The Mindshare Of Developers And For The Mindshare Of Customers, And Right Now Iphone And Android Are Winning That Battle.
Winning
Thinking
Iphone
The People Who Are Crazy Enough To Think They Can Change The World Are The Ones Who Do.
Inspirational
Life
Motivational
Your Thoughts Construct Patterns Like Scaffolding In Your Mind. You Are Really Etching Chemical Patterns. In Most Cases, People Get Stuck In Those Patterns, Just Like Grooves In A Record, And They Never Get Out Of Them.
People
Mind
Etching
The Minute That You Understand That You Can Poke Life And Actually Something Will Pop Out The Other Side, That You Can Change It, You Can Mold It. That's Maybe The Most Important Thing. It's To Shake Off This Erroneous Notion That Life Is There And You're Just Gonna Live In It, Versus Embrace It, Change It, Improve It, Make Your Mark Upon It. I Think That's Very Important And However You Learn That, Once You Learn It, You'll Want To Change Life And Make It Better, Cause It's Kind Of Messed Up, In A Lot Of Ways. Once You Learn That, You'll Never Be The Same Again.
Life Changing
Thinking
Important
Guess Who Surprised Themselves And Changed Their Minds.
Mind
Samsung
Changed
The Minute I Dropped Out I Could Stop Taking The Required Classes That Didn't Interest Me, And Begin Dropping In On The Ones That Looked Interesting.
Class
Interesting
Dropping Out
It Gave A Tremendous Level Of Self-confidence, That Through Exploration And Learning One Could Understand Seemingly Very Complex Things In One's Environment.
Self Confidence
Levels
Environment
Kick-start Your Brain. New Ideas Come From Watching Something, Talking To People, Experimenting, Asking Questions And Getting Out Of The Office!
Asking Questions
Talking
Ideas
Great Engineers Are A Huge Multiplier.
Engineers
Huge
Woz Is Living His Own Life Now. He Hasn't Been Around Apple For About Five Years. But What He Did Will Go Down In History.
Years
Apples
Five
Imac Is Next Year's Computer For $1,299, Not Last Year's Computer For $999.
Years
Next Year
Lasts
Technology Alone Is Not Enough.
Technology
Enough
If You Haven't Found It Yet, Keep Looking. Don't Settle. As With All Matters Of The Heart, You'll Know When You Find It. And, Like Any Great Relationship, It Just Gets Better And Better As The Years Roll On.
Inspirational
Life
Graduation
It Is Piracy, Not Overt Online Music Stores, Which Is Our Main Competitor.
Music
Online
Stores
I Would Trade All Of My Technology For An Afternoon With Socrates.
Inspirational
Education
Technology
It Comes From Saying No To 1,000 Things To Make Sure We Don't Get On The Wrong Track Or Try To Do Too Much.
Life
Best Job
Track
My Job Is To Make The Whole Executive Team Good Enough To Be Successors, So That's What I Try To Do.
Jobs
Team
Trying
At Apple, People Are Putting In 18-hour Days. We Attract A Different Type Of Person—a Person Who Doesn’t Want To Wait Five Or Ten Years To Have Someone Take A Giant Risk On Him Or Her. Someone Who Really Wants To Get In A Little Over His Head And Make A Little Dent In The Universe. We Are Aware That We Are Doing Something Significant. We’re Here At The Beginning Of It And We’re Able To Shape How It Goes. Everyone Here Has The Sense That Right Now Is One Of Those Moments When We Are Influencing The Future.
Apples
Years
People
Innovation Distinguishes A Leader From A Follower.
Leader
Innovation
Followers
My Kids Accuse Me And My Wife Of Being Fascists And Overly Concerned About Tech, And They Say That None Of Their Friends Have The Same Rules... That's Because We Have Seen The Dangers Of Technology Firsthand. I've Seen It In Myself, I Don't Want To See That Happen To My Kids.
Kids
Technology
Wife
The World Doesn't Need Another Dell Or Compaq.
Needs
World
Dell
Most People Have No Concept Of How An Automatic Transmission Works, Yet They Know How To Drive A Car. You Don't Have To Study Physics To Understand The Laws Of Motion To Drive A Car. You Don't Have To Understand Any Of This Stuff To Use Macintosh.
Law
People
Car
Love What You Do...don't Settle
Settling
You're Already Naked. There Is No Reason Not To Follow Your Heart.
Change
Positive
Happiness
That's Been One Of My Mantras - Focus And Simplicity. Simple Can Be Harder Than Complex.
Inspirational
Change
Life Changing
Your Time On This Earth Is Limited, Don’t Live Someone Else's Life, Live By Your Vision.
Vision
Earth
Live By
There’s A Temptation In Our Networked Age To Think That Ideas Can Be Developed By Email And Ichat. That’s Crazy. Creativity Comes From Spontaneous Meetings, From Random Discussions. You Run Into Someone, You Ask What They’re Doing, You Say ‘wow,’ And Soon You’re Cooking Up All Sorts Of Ideas.
Running
Crazy
Creativity
Nobody Has Tried To Swallow Us Since I've Been Here. I Think They Are Afraid How We Would Taste.
Inspirational
Thinking
Taste
If Macintosh Hadn't Been Successful, Then I Should Have Just Thrown In The Towel, Because My Vision Of The Whole Industry Would Have Been Totally Wrong.
Successful
Should Have
Vision
Every Once In A While, A Revolutionary Product Comes Along That Changes Everything.
Iphone
Revolutionary
Products
We're Not A Media Company. We Don't Own Media. We Don't Own Music. We Don't Own Films Or Television. We're Not A Media Company. We're Just Apple.
Media
Apples
Television
Simplicity Is The Ultimate Sophistication-- Steve Jobs Turned This Into The Slogan Behind An Early Mac Advertising Campaign. Which Doesn't Make It Less True.
Jobs
Simplicity
Campaigns
The Problem Is I'm Older Now, I'm 40 Years Old, And This Stuff Doesn't Change The World. It Really Doesn't.
Technology
Years
World
When You Start Looking At A Problem And It Seems Really Simple, You Don't Really Understand The Complexity Of The Problem. Then You Get Into The Problem, And You See That It's Really Complicated, And You Come Up With All These Convoluted Solutions. That's Sort Of The Middle, And That's Where Most People Stop... But The Really Great Person Will Keep On Going And Find The Key, The Underlying Principle Of The Problem - And Come Up With An Elegant, Really Beautiful Solution That Works.
Beautiful
Simple
Keys
If You Ask Who Are The Customers Of Education, The Customers Of Education Are The Society At Large, The Employers Who Hire People, Things Like That. But Ultimately I Think The Customers Are The Parents. Not Even The Students But The Parents. The Problem That We Have In This Country Is That The Customers Went Away. The Customers Stopped Paying Attention To Their Schools, For The Most Part.
Country
School
Thinking
Marketing Is About Values. It's A Complicated And Noisy World, And We're Not Going To Get A Chance To Get People To Remember Much About Us. No Company Is. So We Have To Be Really Clear About What We Want Them To Know About Us.
People
Marketing
World
Microsoft Has Had Two Goals In The Last 10 Years. One Was To Copy The Mac, And The Other Was To Copy Lotus' Success In The Spreadsheet - Basically, The Applications Business. And Over The Course Of The Last 10 Years, Microsoft Accomplished Both Of Those Goals. And Now They Are Completely Lost.
Business
Years
Two
Strategy Is Figuring Out What Not To Do.
Strategy
I'm Sure A Lot Of You Had This Experience When You're Changing. You're Growing As A Person And People Tend To Treat You Like You Were 18 Months Ago, And It's Really Frustrating Sometimes When You're Growing Up And You're More Capable. It's The Same Thing With A Company And The Press. The Press Is Going To Have A Lag Time. The Best Thing We Can Do About The Press Is Embrace Them And Do The Best Thing We Can To Educate Them About Our Strategy. But To Keep Our Eye On The Prize, That Is Turning Out Some Great Products. The Press And The Stock Prize Will Take Care Of Themselves.
Inspirational
Growing Up
Eye
So When A Good Idea Comes, You Know, Part Of My Job Is To Move It Around, Just See What Different People Think, Get People Talking About It, Argue With People About It, Get Ideas Moving Among That Group Of 100 People, Get Different People Together To Explore Different Aspects Of It Quietly, And, You Know – Just Explore Things.
Life
Jobs
Moving
Companies, As They Grow To Become Multi-billion-dollar Entities, Somehow Lose Their Vision. They Insert Lots Of Layers Of Middle Management Between The People Running The Company And The People Doing The Work. They No Longer Have An Inherent Feel Or A Passion About The Products. The Creative People, Who Are The Ones Who Care Passionately, Have To Persuade Five Layers Of Management To Do What They Know Is The Right Thing To Do.
Running
Business
Passion
It's Rare That You See An Artist In His 30s Or 40s Able To Really Contribute Something Amazing.
Life
Artist
Amazing Job
That's Why I Think Death Is The Most Wonderful Invention Of Life. It Purges The System Of These Old Models That Are Obsolete. I Think That's One Of Apple's Challenges, Really. When Two Young People Walk In With The Next Thing, Are We Going To Embrace It And Say This Is Fantastic? Are You Going To Be Willing To Drop Our Models, Or Are We Going To Explain It Away? I Think We'll Do Better, Because We're Completely Aware Of It And We Make It A Priority.
Inspiring
Thinking
Two
Don't Just Live A Life; Build One.
Just Live
Have The Courage To Follow Your Heart And Intuition. They Somehow Already Know What You Truly Want To Become. Everything Else Is Secondary.
Inspirational
Motivational
Positive
My Mother Taught Me To Read Before I Went To School, So I Was Pretty Bored In School, And I Turned Into A Little Terror. You Should Have Seen Us In Third Grade. We Basically Destroyed Our Teacher. We Would Let Snakes Loose In The Classroom And Explode Bombs.
Mother
Teacher
School
You've Got To Find What You Love.
Stanford University
Work You Love
Best Job
I'll Always Stay Connected With Apple. I Hope That Throughout My Life I'll Sort Of Have The Thread Of My Life And The Thread Of Apple Weave In And Out Of Each Other, Like A Tapestry. There May Be A Few Years When I'm Not There, But I'll Always Come Back.
Years
Best Job
Apples
The Hardest Thing When You Think About Focusing. You Think Focusing Is About Saying "yes." No. Focusing Is About Saying "no." And When You Say "no," You Piss Off People.
Inspirational
Thinking
People
The Problem With The Internet Startup Craze Isn't That Too Many People Are Starting Companies; It's That Too Many People Aren't Sticking With It. That's Somewhat Understandable, Because There Are Many Moments That Are Filled With Despair And Agony, When You Have To Fire People And Cancel Things And Deal With Very Difficult Situations. That's When You Find Out Who You Are And What Your Values Are.
Business
Difficult Situations
Agony
Why Would I Ever Want To Run Disney? Wouldn't It Make More Sense Just To Sell Them Pixar And Retire?
Running
Want
Pixar
There Are Sneakers That Cost More Than An Ipod.
Sneakers
Ipods
Cost
You Know, My Main Reaction To This Money Thing Is That It's Humorous, All The Attention To It, Because It's Hardly The Most Insightful Or Valuable Thing That's Happened To Me.
Money
Humorous
Insightful
Never Settle For Average.
Motivational
Average
Never Settle
There's An Old Wayne Gretzky Quote That I Love. 'i Skate To Where The Puck Is Going To Be, Not Where It Has Been.' And We've Always Tried To Do That At Apple. Since The Very, Very Beginning. And We Always Will.
Apples
Puck
Wayne
Quality Is More Important Than Quantity. One Home Run Is Much Better Than Two Doubles.
Inspirational
Running
Teenager
I Think If You Do Something And It Turns Out Pretty Good, Then You Should Go Do Something Else Wonderful, Not Dwell On It For Too Long. Just Figure Out What's Next.
Inspirational
Change
Success
Things Don't Have To Change The World To Be Important.
Inspirational
Change
Wisdom
I'm Sorry, It's True. Having Children Really Changes Your View On These Things. We're Born, We Live For A Brief Instant, And We Die. It's Been Happening For A Long Time. Technology Is Not Changing It Much - If At All.
Children
Sorry
Technology
In Most Cases, Strengths And Weaknesses Are Two Sides Of The Same Coin. A Strength In One Situation Is A Weakness In Another, Yet Often The Person Can't Switch Gears. It's A Very Subtle Thing To Talk About Strengths And Weaknesses Because Almost Always They're The Same Thing.
Two Sides
Weakness
Gears
I'm Very Excited About Having The Internet In My Den.
Internet
Excited
Dens
I Think We Need Editorial Oversight Now More Than Ever. Anything We Can Do To Help Newspapers Find New Ways Of Expression That Will Help Them Get Paid, I Am All For.
Thinking
Expression
Way
We Don't Believe It's Possible To Protect Digital Content. What's New Is This Amazingly Efficient Distribution System For Stolen Property Called The Internet-- And No One's Gonna Shut Down The Internet. And It Only Takes One Stolen Copy To Be On The Internet. And The Way We Expressed It To Them Is: Pick One Lock--open Every Door. It Only Takes One Person To Pick A Lock. Worst Case: Somebody Just Takes The Analog Outputs Of Their Cd Player And Rerecords It-- Puts It On The Internet. You'll Never Stop That. So What You Have To Do Is Compete With It.
Believe
Player
Cds
It's Technology Married With Liberal Arts, Married With The Humanities, That Yields Us The Results That Make Our Heart Sing.
Education
Art
Technology
I Met Woz When I Was 13, At A Friend's Garage. He Was About 18. He Was, Like, The First Person I Met Who Knew More Electronics Than I Did At That Point. We Became Good Friends, Because We Shared An Interest In Computer And We Had A Sense Of Humor. We Pulled All Kinds Of Pranks Together.
Best Friend
Good Friend
Together
Great Things In Business Are Never Done By One Person, They're Done By A Team Of People.
Teamwork
Business
People
The Good Music Companies Do An Amazing Thing. They Have People Who Can Pick The Person That's Gonna Be Successful Out Of 5,000 Candidates. And There's Not Enough Information To Do That - It's An Intuitive Process.
Successful
People
Information
We Believe People With Passion Can Change The World For The Better." -steve Jobs
Jobs
Believe
Passion
Everyone Here Has The Sense That Right Now Is One Of Those Moments When We Are Influencing The Future.
Inspirational
Influence
Moments
No One Is Going To Buy A Big Phone.
Phones
Bigs
Listen To Me. We're Here To Make A Dent In The Universe. Otherwise Why Even Be Here?
Journey
Listening
Acting
The Creative Industries Tend To Dismiss Technology As Just Something To Buy And Not Understand How Hard It Is And How Creative It Can Be As Well.
Technology
Creative
Wells
I Don't Think I've Ever Worked So Hard On Something, But Working On Macintosh Was The Neatest Experience Of My Life. Almost Everyone Who Worked On It Will Say That. None Of Us Wanted To Release It At The End. It Was As Though We Knew That Once It Was Out Of Our Hands, It Wouldn't Be Ours Anymore.
Thinking
Hands
Release
To Go Forward You Have To Leave Something Behind
Behinds
Life Can Be Much Broader. You Can Embrace It, Change It, Improve It, Make Your Mark Upon It.
Embrace
Mark
Innovation Is The Only Way To Win.
Winning
Innovation
Way
Get Closer Than Ever To Your Customers. So Close That You Tell Them What They Need Well Before They Realize It Themselves
Educational
Loyal Customers
Satisfaction
Don't Be Afraid, You Can Do It.
Fear
Can Do
You Can Do It
I Have Always Said If There Ever Came A Day When I Could No Longer Meet My Duties And Expectations As Apple's Ceo, I Would Be The First To Let You Know. Unfortunately, That Day Has Come.
Apples
Expectations
Firsts
Focus Does Not Mean Saying Yes, It Means Saying No.
Mean
Focus
Saying Yes
We're Not Going To Be The First To This Party, But We're Going To Be The Best.
Inspirational
Party
Firsts
It Wasn't That Microsoft Was So Brilliant Or Clever In Copying The Mac, It's That The Mac Was A Sitting Duck For 10 Years. That's Apple's Problem: Their Differentiation Evaporated.
Clever
Years
Ducks
The Biggest Effect Of The Personal Computer Revolution Has Been To Allow Millions And Millions Of People To Experience Computers Themselves Decades Before They Ever Would Have In The Old Paradigm.
People
Revolution
Computer
Technology Is Nothing. What's Important Is That You Have A Faith In People, That They're Basically Good And Smart, And If You Give Them Tools, They'll Do Wonderful Things With Them.
Smart
Technology
People
Now, We Are Selling Over 5 Million Songs A Day Now. Isn't That Unbelievable? That's 58 Songs Every Second Of Every Minute Of Every Hour Of Every Day.
Song
Hours
Selling
We've Demonstrated A Strong Track Record Of Being Very Disciplined With The Use Of Our Cash. We Don't Let It Burn A Hole In Our Pocket, We Don't Allow It To Motivate Us To Do Stupid Acquisitions. And So I Think That We'd Like To Continue To Keep Our Powder Dry, Because We Do Feel That There Are One Or More Strategic Opportunities In The Future.
Strong
Stupid
Opportunity
One Way To Drive Fear Out Of A Relationship Is To Realize That Your Partner's Values Are The Same As Yours, That What You Care About Is Exactly What They Care About. In My Opinion, That Drives Fear Out And Makes For A Great Partnership, Whether It's A Corporate Partnership Or A Marriage.
Care
Way
Opinion
What This Means Is That People Are Seeing A Stable Business, Which Is Good, And A Business That Is In Control, Which Is Also Good.
Mean
People
Seeing
You've Heard Of Plug-and-play. This Is Plug, Unplug And Play. It's So Simple To Use, It's Unbelievable.
Simple
Play
Ipods
For Most Of My Life, I’ve Felt That There Must Be More To Our Existence Than Meets The Eye. This Is Who I Am, And You Can’t Expect Me To Be Someone I’m Not.
Eye
Who I Am
Existence
If You Don't Have A Passion, You'll Give Up.
Giving Up
Passion
Giving
One Of The Failures Of Technology Companies Is That They Build Technologies Thinking Everything Else Will Work Out.
Thinking
Technology
Work Out
It [what You Choose To Do] Has Got To Be Something That You're Passionate About Because Otherwise You Won't Have The Perseverance To See It Through.
Leadership
Perseverance
Passionate
And It Comes From Saying No To 1,000 Things To Make Sure We Don't Get On The Wrong Track Or Try To Do Too Much. We're Always Thinking About New Markets We Could Enter, But It's Only By Saying No That You Can Concentrate On The Things That Are Really Important.
Inspirational
Thinking
Best Job
‎experts Are Clueless.
Clueless
Experts
I Admire Mark Zuckerberg... For Not Selling Out, For Wanting To Make A Company. I Admire That A Lot.
Zuckerberg
Selling
Mark
Companies Must Have A Noble Cause, And It's The Leaders Job To Transform That Noble Cause Into Such An Inspiring Vision, That It Will Attract The Most Talented People In The World To Want To Join It.
Jobs
People
Leader
Part Of What Made The Macintosh Great Was That The People Working On It Were Musicians And Poets And Artists And Zoologists And Historians Who Also Happened To Be The Best Computer Scientists In The World.
Philosophical
Artist
Best Job
Your Work Is Going To Fill A Large Part Of Your Life, And The Only Way To Be Truly Satisfied Is To Do What You Believe Is Great Work. And The Only Way To Do Great Work Is To Love What You Do. If You Haven't Found It Yet, Keep Looking. Don't Settle. As With All Matters Of The Heart, You'll Know When You Find It.
Love
Inspirational
Life
Design Is The Fundamental Soul Of A Man-made Creation
Men
Design
Soul
We Don't Settle For Anything Less Than Excellence.
Excellence
Acting
Consciousness
The Roots Of Apple Were To Build Computers For People, Not For Corporations. The World Doesn't Need Another Dell Or Compaq.
Roots
Apples
People
The Only Problem With Microsoft Is They Just Have No Taste. They Have Absolutely No Taste. And I Don't Mean That In A Small Way, I Mean That In A Big Way, In The Sense That They Don't Think Of Original Ideas, And They Don't Bring Much Culture Into Their Products.
Inspirational
Mean
Technology
My Opinion Is That The Only Two Computer Companies That Are Software-driven Are Apple And Next, And I Wonder About Apple.
Two
Apples
Next
The Desktop Computer Industry Is Dead. Innovation Has Virtually Ceased. Microsoft Dominates With Very Little Innovation. That's Over. Apple Lost. The Desktop Market Has Entered The Dark Ages, And It's Going To Be In The Dark Ages For The Next 10 Years, Or Certainly For The Rest Of This Decade.
Dark
Years
Best Job
Apple Has Some Tremendous Assets, But I Believe Without Some Attention, The Company Could, Could, Could - I'm Searching For The Right Word - Could, Could Die.
Life
Believe
Apples
We Think Android Is Very, Very Fragmented, And Becoming More Fragmented By The Day. And As You Know, Apple Strives For The Integrated Model So That The User Isn't Forced To Be The Systems Integrator.
Thinking
Apples
Androids
We've Had One Of These Before, When The Dot-com Bubble Burst. What I Told Our Company Was That We Were Just Going To Invest Our Way Through The Downturn, That We Weren't Going To Lay Off People, That We'd Taken A Tremendous Amount Of Effort To Get Them Into Apple In The First Place; The Last Thing We Were Going To Do Is Lay Them Off.
Taken
Apples
People
Great Art Stretches The Taste, It Doesn't Follow Tastes.
Art
Taste
Great Art
Our Dna Is As A Consumer Company - For That Individual Customer Who's Voting Thumbs Up Or Thumbs Down. That's Who We Think About. And We Think That Our Job Is To Take Responsibility For The Complete User Experience. And If It's Not Up To Par, It's Our Fault, Plain And Simply.
Inspirational
Jobs
Educational
Be Ready To Catch The Ball When It Is Thrown By Life.
Balls
Ready
Thrown
Customers Always Want Something New
Want Something
Want
Something New
If It Could Save A Person's Life, Could You Find A Way To Save Ten Seconds Off The Boot Time? If There Were Five Million People Using The Mac, And It Took Ten Seconds Extra To Turn It On Every Day, That Added Up To Three Hundred Million Or So Hours Per Year People Would Save, Which Was The Equivalent Of At Least One Hundred Lifetimes Saved Per Year.
Years
People
Three
The System Is That There Is No System. That Doesn't Mean We Don't Have Process. Apple Is A Very Disciplined Company, And We Have Great Processes. But That's Not What It's About. Process Makes You More Efficient.
Business
Mean
Technology
Our Job Is To Read Things That Are Not Yet On The Page.
Jobs
Pages
Click. Boom. Amazing!
Life
Clicks
The Juice Goes Out Of Christianity When It Becomes Too Based On Faith Rather Than On Living Like Jesus Or Seeing The World As Jesus Saw It.
Jesus
Juice
World
No One Wants To Die. Even People Who Want To Go To Heaven Don't Want To Die To Get There. And Yet Death Is The Destination We All Share. No One Has Ever Escaped It. And That Is As It Should Be, Because Death Is Very Likely The Single Best Invention Of Life. It Is Life's Change Agent. It Clears Out The Old To Make Way For The New.
Inspirational
Death
Stanford University
If You Don't Cannibalize Yourself, Someone Else Will.
Ifs
What's New Is This Amazingly Efficient Distribution System For Stolen Property Called The Internet - And No One's Gonna Shut Down The Internet.
Technology
Internet
Stolen
Don’t Let The Noise Of Others’ Opinions Drown Out Your Own Inner Voice.
Love
Inspirational
Life
The People Who Built Silicon Valley Were Engineers. They Learned Business, They Learned A Lot Of Different Things, But They Had A Real Belief That Humans, If They Worked Hard With Other Creative, Smart People, Could Solve Most Of Humankind's Problems. I Believe That Very Much.
Real
Smart
Believe
The Best Way To Create Value In The 21st Century Is To Connect Creativity With Technology
Creativity
Technology
Way
I Think The World's A Better Place Because Bill Realized That His Goal Isn't To Be The Richest Guy In The Cemetery, Right?
Thinking
Goal
Guy
It's Not About Pop Culture, And It's Not About Fooling People, And It's Not About Convincing People That They Want Something They Don't. We Figure Out What We Want. And I Think We're Pretty Good At Having The Right Discipline To Think Through Whether A Lot Of Other People Are Going To Want It, Too. That's What We Get Paid To Do.
Life
Thinking
Want Something
It's Like When Ibm Drove A Lot Of Innovation Out Of The Computer Industry Before The Microprocessor Came Along. Eventually, Microsoft Will Crumble Because Of Complacency, And Maybe Some New Things Will Grow. But Until That Happens, Until There's Some Fundamental Technology Shift, It's Just Over.
Technology
Innovation
Microsoft
An Ipod, A Phone, An Internet Mobile Communicator... These Are Not Three Separate Devices! And We Are Calling It Iphone! Today Apple Is Going To Reinvent The Phone. And Here It Is.
Technology
Iphone
Phones
Ask For Feedback From People With Diverse Backgrounds. Each One Will Tell You One Useful Thing. If You're At The Top Of The Chain, Sometimes People Won't Give You Honest Feedback Because They're Afraid. In This Case, Disguise Yourself, Or Get Feedback From Other Sources.
People
Giving
Honest Feedback
So Let's Not Use A Stylus. We're Going To Use The Best Pointing Device In The World. We're Going To Use A Pointing Device That We're All Born With - Born With Ten Of Them. We're Going To Use Our Fingers. We're Going To Touch This With Our Fingers. And We Have Invented A New Technology Called Multi-touch, Which Is Phenomenal. It Works Like Magic.
Technology
Magic
Use
In Order To Learn How To Do Something Well, You Have To Fail Sometimes. In Order To Fail, There Has To Be A Measurement System. And That's The Problem With Most Philanthropy - There's No Measurement System. You Give Somebody Some Money To Do Something And Most Of The Time You Can Really Never Measure Whether You Failed Or Succeeded In Your Judgment Of That Person Or His Ideas Or Their Implementation.
Order
Ideas
Giving
You Can't Win On Innovation Unless You Have A Way To Communicate It To Customers.
Winning
Innovation
Way
Stealing Things Is Everybody's Problem. We [apple Inc.] Own A Lot Of Intellectual Property, And We Don't Like When People Steal It. So People Are Stealing Stuff And We're Optimists. We Believe That 80 Percent Of The People Stealing Stuff Don't Want To Be; There's Just No Legal Alternative.
Believe
Apples
Stealing Things
But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem.
Inspirational
Night
Thinking
Everything Is Important- That Success Is In The Details.
Important
Details
I’d Like To Create An Integrated Television Set That Is Completely Easy To Use. It Would Be Seamlessly Synced With All Of Your Devices And With Icloud. It Will Have The Simplest User Interface You Could Imagine. I Finally Cracked It.
Television
Would Be
Use
I Think Death Is The Most Wonderful Invention Of Life. It Purges The System Of These Old Models That Are Obsolete.
Thinking
Wonderful
Invention
You Can't Just Ask Customers What They Want And Then Try To Give That To Them. By The Time You Get It Built, They'll Want Something New.
Inspirational
Inspiring
Educational
It's Not The Tools That You Have Faith In - Tools Are Just Tools. They Work, Or They Don't Work. It's People You Have Faith In Or Not. Yeah, Sure, I'm Still Optimistic I Mean, I Get Pessimistic Sometimes But Not For Long.
Optimistic
Mean
Long
To Do Anything Of Magnitude Takes At Least Five Years, More Likely Seven Or Eight. Rightfully Or Wrongfully, That's How I Think.
Thinking
Eight
Years
I Think The Biggest Innovations Of The 21st Century Will Be At The Intersection Of Biology And Technology. A New Era Is Beginning.
Thinking
Technology
Innovation
We Have Never Worried About Numbers. In The Marketplace, Apple Is Trying To Focus The Spotlight On Products, Because Products Really Make A Difference. You Can't Con People In This Business. The Products Speak For Themselves.
Apples
Numbers
People
We Had Nothing To Lose And Everything To Gain.
Gains
Nothing To Lose
Colonization
I'm As Proud Of Many Of The Things We Haven't Done As The Things We Have Done. Innovation Is Saying No To A Thousand Things.
Inspirational
Inspiring
Best Job
We Make Tools For People. Tools To Create, Tools To Communicate. The Age We're Living In, These Tools Surprise You. ... That's Why I Love What We Do. Because We Make These Tools, And We're Constantly Surprised With What People Do With Them.
People
Age
Tools
Unless You've A Lot Of Passion About This, You're Not Gonna Survive. You're Gonna Give It Up. So You've Got To Have An Idea Or A Wrong That You Want To Right That You're Passionate About, Otherwise You're Not Gonna Have The Perseverance To Stick It Through. I Think It's Half The Battle Right There.
Perseverance
Passion
Thinking
Innovation Is Saying 'no' To 1,000 Things.
Innovation
Saying No
Apple Stores Are Intended Not Just To Move Boxes, But To Enrich Lives.
Moving
Apples
Boxes
John Sculley Ruined Apple And He Ruined It By Bringing A Set Of Values To The Top Of Apple Which Were Corrupt And Corrupted Some Of The Top People Who Were There, Drove Out Some Of The Ones Who Were Not Corruptible, And Brought In More Corrupt Ones And Paid Themselves Collectively Tens Of Millions Of Dollars And Cared More About Their Own Glory And Wealth Than They Did About What Built Apple In The First Place Which Was Making Great Computers For People To Use.
Apples
People
Firsts
The Axis Today Is Not Liberal And Conservative, The Axis Is Constructive-destructive.
Axes
Today
Conservative
People Need To Have The Incentive That If They Invest And Succeed, They Can Make A Fair Profit. Otherwise They'll Stop Investing.
People
Needs
Investing
If I Had Never Dropped In On That Single Course In College, The Mac Would Have Never Had Multiple Typefaces Or Proportionally Spaced Fonts. And Since Windows Just Copied The Mac, It's Likely That No Personal Computer Would Have Them.
College
Stanford University
Multiple Jobs
If Today Were My Last Day, Would I Do What I'm Doing?...if The Answer Was 'no' Too Many Days In A Row, I'd Make A Change.
Answers
Today
Lasts
I Want To Make A Dent In The Universe.
Want
Universe
The System Is That There Is No System. That Doesn't Mean We Don't Have Process. Apple Is A Very Disciplined Company, And We Have Great Processes. But That's Not What It's About. Process Makes You More Efficient ... But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem. It's Ad Hoc Meetings Of Six People Called By Someone Who Thinks He Has Figured Out The Coolest New Thing Ever And Who Wants To Know What Other People Think Of His Idea.
Mean
Night
Thinking
Pursue Your Dreams And See The Opportunities In Life's Setbacks.
Dream
Opportunity
Pursue
There's A Lot Of Symbolism To Your Return. Is That Going To Be Enough To Reinvigorate The Company With A Sense Of Magic?
Business
Symbolism
Magic
The Most Compelling Reason For Most People To Buy A Computer For The Home Will Be To Link It To A Nationwide Communications Network. We're Just In The Beginning Stages Of What Will Be A Truly Remarkable Breakthrough For Most People - As Remarkable As The Telephone.
Communication
Home
Compelling Reason
Every Good Product I've Ever Seen Is Because A Group Of People Cared Deeply About Making Something Wonderful That They And Their Friends Wanted. They Wanted To Use It Themselves.
People
Groups
Use
You Should Never Go To A Meeting Or Make A Telephone Call Without A Clear Idea Of What You Are Trying To Achieve.
Ideas
Discipline
Trying
Fear Of Failure Falls Away In The Face Of Death.
Fall
Faces
Fear Of Failure
It's Hard To Tell With These Internet Startups If They're Really Interested In Building Companies Or If They're Just Interested In The Money. I Can Tell You, Though: If They Don't Really Want To Build A Company, They Won't Luck Into It. That's Because It's So Hard That If You Don't Have A Passion, You'll Give Up.
Inspirational
Money
Giving Up
I Think This Is The Start Of Something Really Big. Sometimes That First Step Is The Hardest One, And We've Just Taken It.
Taken
Thinking
Firsts
Pretty Much, Apple And Dell Are The Only Ones In This Industry Making Money. They Make It By Being Wal-mart. We Make It By Innovation.
Money
Business
Apples
Recruiting Is Hard. It's Just Finding The Needles In The Haystack. You Can't Know Enough In A One-hour Interview.
Interviews
Hours
Enough
I Began To Realize That An Intuitive Understanding And Consciousness Was More Significant Than Abstract Thinking And Intellectual Logical Analysis. Intuition Is A Very Powerful Thing, More Powerful Than Intellect, In My Opinion. That's Had A Big Impact On My Work.
Powerful
Thinking
Impact
Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.


2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.


2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.


2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.


3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.


3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.


3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.



4. Proper Usage of Quotes


4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.


4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.


4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).


5. Common Mistakes to Avoid


5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.


5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.


5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.



6. Quotes in Different Contexts


6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.


6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.


6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.



7. Punctuation and Formatting


Understanding the correct punctuation and formatting of quotes is essential:


Quotation Marks: Always enclose direct quotes within quotation marks.


Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.


Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.



8. Ethical Considerations


Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes


Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.



Conclusion


Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.


Trending Author
George Brett
Geoffrey Boycott
David Livingstone
Thomas Paine
Melinda Gates
David R. Ellis
Category
Information