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You Must Perfect Every Fundamental Of Your Business If You Expect It To Perform Well.

-Ray Kroc

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You Must Perfect Every

Ray Kroc

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You Must Perfect Every Fundamental Of Your Business If You Expect It To Perform Well.

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I Was 52 Years Old. I Had Diabetes And Incipient Arthritis. I Had Lost My Gall Bladder And Most Of My Thyroid Gland In Earlier Campaigns, But I Was Convinced The Best Was Ahead Of Me.

Adversity Can Strengthen You If You Have The Will To Grind It Out.

The More I Help Others To Succeed, The More I Succeed.

The Mcdonald Brothers Were Simply Not On My Wavelength At All. I Was Obsessed With The Idea Of Making Mcdonald's The Biggest And The Best. They Were Content With What They Had; They Didn't Want To Be Bothered With More Risks And More Demands.

I Don't Believe In Saturation. We're Thinking And Talking Worldwide.

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If You Have Time To Lean, You Have Time To Clean.

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Luck Is A Dividend Of Sweat.

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There Is Absolutely Nothing Special About Walking On A Rope Stretched Along The Ground. Where There Is No Risk, There Can Be No Pride In A Deed Accomplished, And Therefore No Happiness.

It Requires A Certain Kind Of Mind To See Beauty In A Hamburger Bun. Yet Is It Any More Unusual To Find Grace In The Texture And Softly Carved Silhouette Of A Bun Than To Reflect Lovingly On The Hackles Of A Fishing Fly? Or The Arrangements And Textures On A Butterfly's Wing? Not If You Are A Mcdonalds's Man.

If Any Of My Competitors Were Drowning, I'd Stick A Hose In Their Mouth And Turn On The Water. It Is Ridiculous To Call This An Industry. This Is Not. This Is Rat Eat Rat, Dog Eat Dog. I'll Kill 'em, And I'm Going To Kill 'em Before They Kill Me. You're Talking About The American Way - Of Survival Of The Fittest.

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Are You Green And Growing Or Ripe And Rotting?

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

When You're Green, Your Growing. When You're Ripe, You Rot.

Achievement Must Be Made Against The Possibility Of Failure, Against The Risk Of Defeat. It Is No Achievement To Walk A Tightrope Laid Flat On The Floor. Where There Is No Risk, There Can Be No Pride In Achievement And, Consequently, No Happiness. The Only Way We Can Advance Is By Going Forward, Individually And Collectively, In The Spirit Of The Pioneer. We Must Take The Risks Involved In Our Free Enterprise System. This Is The Only Way In The World To Economic Freedom. There Is No Other Way.

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Perfection Is Very Difficult To Achieve, And Perfection Was What I Wanted In Mcdonald's. Everything Else Was Secondary For Me.

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