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Were The Only Major Company In The U.s. That Is Solely In The Professional Beauty Industry. We Promised Hairdressers When We Started That We Would Stay With Them. If I Went Retail Tomorrow Then We Would Be Four Times Our Size Overnight, But Im Going To Be The One Guy Who Kept His Word.

-John Paul DeJoria

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Were The Only Major

John Paul DeJoria

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Were The Only Major Company In The U.s. That Is Solely In The Professional Beauty Industry. We Promised Hairdressers When We Started That We Would Stay With Them. If I Went Retail Tomorrow Then We Would Be Four Times Our Size Overnight, But Im Going To Be The One Guy Who Kept His Word.

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