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Washington - Having Spent A Lot Of Time There, I Grew Up There And Have Spent A Lot Of Time There Recently - Is Largely Defined By Detailed Analytical Views And Policy Choices That Are Not Very Good. You Know, Each Policy Choice Has A Winner And A Loser, Right? Somebody's Ox Is Getting Gored.

-Eric Schmidt

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Washington - Having Spent

Eric Schmidt

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Washington - Having Spent A Lot Of Time There, I Grew Up There And Have Spent A Lot Of Time There Recently - Is Largely Defined By Detailed Analytical Views And Policy Choices That Are Not Very Good. You Know, Each Policy Choice Has A Winner And A Loser, Right? Somebody's Ox Is Getting Gored.

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I'm Able To Bring Business Expertise But, More Importantly, Operating Experience. The People Here At Google Are Young. Every Day There Are Lots Of New Challenges. I Keep Things Focused. The Speech I Give Everyday Is: "this Is What We Do. Is What You Are Doing Consistent With That, And Does It Change The World?"

When The Internet Publicity Began, I Remember Being Struck By How Much The World Was Not The Way We Thought It Was, That There Was Infinite Variation In How People Viewed The World.

It's A Mistake To Predict The Size Of Markets That Are So New. This Model Has Shown No Signs Of Slowing Down. So We Are Going To Get As Much Of It As We Possibly Can, And When We Get Close To That We'll Figure Out Other Problems.

Twitter Can No More Produce Analysis Than A Monkey Can Type Out A Work Of Shakespeare.

One Person's Definition Of Evil Is Another Person's Different Definition.

In A World Of Asynchronous Threats, It Is Too Dangerous For There Not To Be Some Way To Identify You. We Need A [verified] Name Service For People. Governments Will Demand It.

Even Though Google May Do Very Well, There Will Always Be An Alternative To What Google Is Doing, And People Will Always Have The Free Choice... Because There's No Way For Us To Prevent Them From Exercising That Choice. That Is One Of The Key Aspects Of Why The Internet Has Been So Successful. No Technologies Can Dominate.

We Have An Opportunity For Everyone In The World To Have Access To All The World's Information. This Has Never Before Been Possible. Why Is Ubiquitous Information So Profound? It's A Tremendous Equalizer. Information Is Power.

The Trend Has Been Mobile Was Winning. It's Now Won.

Each Country Makes A Different Decision On Adult Pornography, But The Good News Is That Even Governments You Hate, Hate Child Pornography.

Silicon Valley's Involvement With Washington Dates From One Event, Which Was John Scully - Who Was The Ceo Of Apple - Had Dinner With President Clinton And Vice President Gore In 1993. And We're All Going, Like, 'what's Going On? Why Would We Have Dinner With The President?'

I Don't Believe Society Understands What Happens When Everything Is Available, Knowable And Recorded By Everyone All The Time.

People Are Surprised To Find Out That An Awful Lot Of People Think That They're Idiots.

If You Have A Child, You'll Notice They Have Two States: Asleep Or Online.

There Is A Science To Managing High Tech Businesses, And It Needs To Be Respected. One Of Them Is That In Technology Businesses, Leadership Is Temporary. It's Constantly Recycling. So The Asset Has Limited Lifetime.

The Rise Of Google, The Rise Of Facebook, The Rise Of Apple, I Think Are Proof That There Is A Place For Computer Science As Something That Solves Problems That People Face Every Day.

The Computing World Is Very Good At Things That We Are Not. It Is Very Good At Memory.

Even If Is A Bit Edgy, A Bit Out Of Your Comfort Zone, Saying Yes Means That You Will Do Something New, Meet Someone New, And Make A Difference In Your Life, And Likely In Others' Lives As Well... Yes Is What Keeps Us All Young. Yes Is A Tiny Word That Can Do Big Things. Say It Often.

The Adult Way To Run A Business Is To Run It More Like A Country. They Have Disputes, Yet They've Actually Been Able To Have Huge Trade With Each Other. They're Not Sending Bombs At Each Other.

Brands Are The Solution, Not The Problem. Brands Are How You Sort Out The Cesspool.

Half Of Google's Revenue Comes From Selling Text-based Ads That Are Placed Near Search Results And Are Related To The Topic Of The Search. Another Half Of Its Revenues Come From Licensing Its Search Technology To Companies Like Yahoo.

People Are Building Communities Of People Who Use Video. They're Sharing Them. Youtube's Traffic Continues To Grow Very Quickly.

When You Use Google, Do You Get More Than One Answer? Of Course You Do. Well, That's A Bug. We Have More Bugs Per Second In The World. We Should Be Able To Give You The Right Answer Just Once. We Should Know What You Meant.

A Mind Set In Its Ways Is Wasted. Don't Do It.

We're About To See An Acceleration In Technological Platforms That, For Marketers, Will Be On A Scale Rivalled Only By The Arrival Of Color Tv.

To Me, What You Want To Do Is Find A Way To Let This Play Out Between The Virtual World And The Physical World...ultimately, I Think Society Will Get There. It Will Be Messy, But We'll Get There.

There Were 5 Exabytes Of Information Created Between The Dawn Of Civilization Through 2003, But That Much Information Is Now Created Every 2 Days.

Within Search Results, Information Tied To Verified Online Profiles Will Be Ranked Higher Than Content Without Such Verification, Which Will Result In Most Users Naturally Clicking On The Top (verified) Results. The True Cost Of Remaining Anonymous, Then, Might Be Irrelevance.

The Best Thing That Would Happen Is For Facebook To Open Up Its Data. Failing That, There Are Other Ways To Get That Information.

I've Never Met A Person Who Does Not Want A Safer World, Better Medical Care And Education For Their Children, And Peace With Their Neighbours. I Just Don't Meet Those People. What I Meet, Over And Over Again, As I Travel Around, Is That The Essential Human Condition Is Optimistic - In Every One Of These Places.

Find A Way To Say Yes To Things.

I Had Always Assumed That The Right Way To Do It Was To These Engineers, Put Them In Offices By Themselves With Doors That They Could Close So They Could Think Deep Thoughts. This Is A Terrible Idea.

If You Forgo Your Plan, You Also Have To Forgo Fear.

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We Know Where You Are. We Know Where You've Been. We Can More Or Less Know What You're Thinking About.

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We Know That Google Earth And Google Maps Have Had A Tremendous Impact On Google Traffic, Users, Brand, Adoption, And Advertisers. We Also Know Google News, For Example, Which We Don't Monetize, Has Had A Tremendous Impact On Searches And On Query Quality. We Know Those People Search More. Because We've Measured It.

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Washington - Having Spent A Lot Of Time There, I Grew Up There And Have Spent A Lot Of Time There Recently - Is Largely Defined By Detailed Analytical Views And Policy Choices That Are Not Very Good. You Know, Each Policy Choice Has A Winner And A Loser, Right? Somebody's Ox Is Getting Gored.

People Are Good At Intuition, Living Our Lives. What Are Computers Good At? Memory.

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It's Because Of This Fundamental Shift Towards User-generated Information That People Will Listen More To Other People Than To Traditional Resources.

We Don't Have A Traditional Strategy Process, Planning Process Like You'd Find In Traditional Technical Companies. It Allows Google To Innovate Very, Very Quickly, Which I Think Is A Real Strength Of The Company.

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I Spend Most Of My Time Assuming The World Is Not Ready For The Technology Revolution That Will Be Happening To Them Soon.

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In A World Where Everything Is Remembered And Everything Is Kept Forever, You Need To Live For The Future And Things You Really Care About.

If You're Going To Make A Law, Make A Law That Actually Works. It's Extraordinarily Difficult.

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Search Companies, Which I Won't Mention By Name, Tried To Do So Many Things At The Same Time, They Forgot All About Search. They Either Missed The Next Revolution Of Search Or They Created An Opening For A Google To Enter.

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The Internet Of Things Will Augment Your Brain.

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The Policy Of America To Deny Visas To Technically Trained People In The U.s. And Shipped To Other Countries, Where They Create Companies That Compete With America, Has To Be The Stupidest Policy Of All The U.s. Government Policies.

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We Want To Make Sure The Thing You're Looking For Is On Google 100 Percent Of The Time.

You Can Understand Tunisia Revolution As A Failure To Censor The Internet. And Libya Had That Failure Too. It's Very Difficult For Governments That Are Autocratic And Don't Have Broad Popular Support To Be In Power When A Lot Of People Have These Devices. That Was What Arab Spring Was About, That People Could Express This And Lead To Revolution.

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I Used To Say That You'll Have 10 Ip Address On Your Body... And It Looks Like That's Going To Happen Through Medical Monitoring.

Google Maps Are Phenomenal. Yep, Ask An Apple User.

Find A Way To Say “yes” To Things. Say Yes To Invitations To A New Country, Say Yes To Meet New Friends, Say Yes To Learning A New Language, Picking Up A New Sport. Yes Is How You Get Your First Job, And Your Next Job. Yes Is How You Find Your Spouse, And Even Your Kids.

The Issues Of Wireless Versus Wireline Gets Very Messy. And That's Really An Fcc Issue, Not A Google Issue.

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I Worry That The Level Of Interrupt, The Sort Of Overwhelming Rapidity Of Information — And Especially Of Stressful Information — Is In Fact Affecting Cognition. It Is In Fact Affecting Deeper Thinking. I Still Believe That Sitting Down And Reading A Book Is The Best Way To Really Learn Something.  And I Worry That We’re Losing That.

I Do Want To Emphasize That We've Seen An Explosion In The Use Of Google Maps And Google Earth For Education. The Earth Is A Special Place. It Is Our Home And It's Why We're All Here. And The Ability To See What's Really Going On The Earth, The Good Stuff And The Bad Stuff, At The Level That You Can, Is Phenomenal.

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One Of The Unintended Negative Consequences Of Online Advertising Has Been The Loss Of Value In Traditional Classifieds. It's Simply Quicker, Simply Easier For An End User Who's Online, On A Broadband Connection, To Look Things Up And To Figure Out What They Want To Buy.

Google Is More Than A Business. Google Is A Belief System. And We Believe Passionately In The Open Internet Model.

Technology Is Always Evolving, And Companies.. Not Just Search Companies.. Can't Be Afraid To Take Advantage Of Change.

We Run The Company By Questions, Not By Answers.

Asking Questions

The Internet Is The First Thing That Humanity Has Built That Humanity Doesn't Understand, The Largest Experiment In Anarchy That We Have Ever Had.

It's A Bug That Cars Were Invented Before Computers.

By The Summer Of 2012, The Majority Of The Televisions You See In Stores Will Have Google Tv Embedded.

It's Very Difficult For Governments To Dominate The Internet Because It's So Difficult To Control. People Want To Be Free. People Want To Hear Multiple Voices. They Want To Make Their Own Decisions. And People Who See Things Will Report Things.

The Average American Doesnt Realize How Much Of The Laws Are Written By Lobbyists.

Technology Will Move Faster Than Governments, So Don't Legislate Before You Understand The Consequences.

Find A Way To Say Yes To Things. Say Yes To Invitations To A New Country, Say Yes To Meet New Friends, Say Yes To Learning A New Language, Picking Up A New Sport. Yes Is How You Get Your First Job, And Your Next Job, And Your Spouse, And Even Your Kids. Even If It's A Bit Edgy, A Bit Out Of Your Comfort Zone, Saying Yes Means That You Will Do Something New, Meet Someone New, And Make A Difference In Your Life. Yes Lets You Stand Out In A Crowd, Be The Optimist, To Stay Positive, Be The One Everyone Comes To. Yes Is What Keeps Us All Young.

There's Been Spying For Years, There's Been Surveillance For Years, And So Forth, I'm Not Going To Pass Judgement On That, It's The Nature Of Our Society.

It's Amazing To Me That We Let Humans Drive Cars... It's A Bug That Cars Were Invented Before Computers.

Amazon Has Well Passed Any Expectations Of Its Ability To Change Distribution And Marketing.

If You Thought When You Got Your Job At 20 That It Would Never Change You Were Misinformed. Retrain Yourself To Be Curious.

You Have To Fight For Your Privacy Or You Lose It.

I Still Believe That Sitting Down And Reading A Book Is The Best Way To Really Learn Something.

Ultimately, Application Vendors Are Driven By Volume, And Volume Is Favored By The Open Approach Google Is Taking. There Are So Many Manufacturers Working So Hard To Distribute Android Phones Globally That Whether You Like [android 4.0] Or Not, You Will Want To Develop For That Platform, And Perhaps Even First.

The Lack Of A Delete Button On The Internet Is A Significant Issue.

Since I Have Access To Every, Every Crisis In The World Because It's Always Blaring At Me On Cable Television, That Doesn't Mean I Have To Worry About Every One Of Them. This Is Also Known As Knowing Where The 'off' Button Is.

The Core Problem Is That The World Is Full Of People Who Would Like To Take 99 Per Cent Of The Information That's On The Internet, And Eliminate 1 Per Cent. Everyone Has Their Own Thing They Don't Like.

Washington Is An Incumbent Protection Machine. Technology Is Fundamentally Disruptive.

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