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The Most Powerful Person Is He Who Is Able To Do Least Himself And Burden Others Most With The Things For Which He Lends His Name And Pockets The Credit.

-Theodor Adorno

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The Most Powerful Person

Theodor Adorno

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The Most Powerful Person Is He Who Is Able To Do Least Himself And Burden Others Most With The Things For Which He Lends His Name And Pockets The Credit.

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He Who Stands Aloof Runs The Risk Of Believing Himself Better Than Others And Misusing His Critique Of Society As An Ideology For His Private Interest. While He Gropingly Forms His Own Life In The Frail Image Of A True Existence, He Should Never Forget Its Frailty, Nor How Little The Image Is A Substitute For True Life. Against Such Awareness, However, Pulls The Momentum Of The Bourgeois Within Him.

Truth Is Inseperable From The Illusory Belief That From The Figures Of The Unreal One Day, In Spite Of All, Real Deliverance Will Come.

Quality Is Decided By The Depth At Which The Work Incorporates The Alternatives Within Itself, And So Masters Them.

Advice To Intellectuals: Let No-one Represent You.

The Gods Look In Pleasure On Penitent Sinners.

An Emancipated Society, On The Other Hand, Would Not Be A Unitary State, But The Realization Of Universality In The Reconciliation Of Differences.

Thought As Such… Is An Act Of Negation, Of Resistance To That Which Is Forced Upon It; This Is What Thought Has Inherited From Its Archetype, The Relation Between Labor And Material. Today, When Ideologues Tend More Than Ever To Encourage Thought To Be Positive, They Cleverly Note That Positivity Runs Precisely Counter To Thought, And That It Takes Friendly Persuasion By Social Authority To Accustom Thought To Positivity.

What The Philosophers Once Knew As Life Has Become The Sphere Of Private Existence And Now Of Mere Consumption, Dragged Along As An Appendage Of The Process Of Material Production, Without Autonomy Or Substance Of Its Own.

The Specific Is Not Exclusive: It Lacks The Aspiration To Totality.

The Straight Line Is Regarded As The Shortest Distance Between Two People, As If They Were Points.

The Dialectic Cannot Stop Short Before The Conceptsof Health And Sickness, Nor Indeed Before Their Siblings Reason And Unreason.

Love Is The Power To See Similarity In The Dissimilar.

History Does Not Merely Touch On Language, But Takes Place In It.

Intelligence Is A Moral Category.

Art Is The Social Antithesis Of Society, Not Directly Deducible From It.

What Human Beings Seek To Learn From Nature Is How To Use It To Dominate Wholly Both It And Human Beings. Nothing Else Counts.

Everything About Art Has Become Problematic; Its Inner Life, Its Relation To Society, Even Its Right To Exist.

Fear And Destructiveness Are The Major Emotional Sources Of Fascism, Eros Belongs Mainly To Democracy.

People Have So Manipulated The Concept Of Freedom That It Finally Boils Down To The Right Of The Stronger And Richer To Take From The Weaker And Poorer Whatever They Still Have.

The Inadequacy Of The Purely Purpose-oriented Form Is Revealed For What It Is-a Monotonous, Impoverished Boring Practicality.

Art Respects The Masses, By Standing Up To Them For What They Could Be, Rather Than Conforming To Them In Their Degraded State.

Dissonance Is The Truth About Harmony.

People At The Top Are Closing Ranks So Tightly That All Possibility Of Subjective Deviation Has Gone, And Difference Can Be Sought Only In The More Distinguished Cut Of An Evening Dress.

Modernity Is A Qualitative, Not A Chronological, Category.

Vague Expression Permits The Hearer To Imagine Whatever Suits Him And What He Already Thinks In Any Case.

Talent Is Perhaps Nothing Other Than Successfully Sublimated Rage.

Not Only Is The Self Entwined In Society; It Owes Society Its Existence In The Most Literal Sense.

Auschwitz Begins Wherever Someone Looks At A Slaughterhouse And Thinks: They’re Only Animals.

The Darkening Of The World Makes The Irrationality Of Art Rational: Radically Darkened Art.

A Thinking That Approaches It Objects Openly, Rigorously ... Is Also Free Toward Its Objects In The Sense That It Refuses To Have Rules Prescribed To It By Organized Knowledge. It ... Rends The Veil With Which Society Conceals Them, And Perceives Them Anew.

In The End, The Writer Is Not Even Allowed To Live In His Writing.

Anti-semitism Is The Rumour About The Jews.

The Law Of The Innermost Form Of The Essay Is Heresy

It Would Be Advisable To Think Of Progress In The Crudest, Most Basic Terms: That No One Should Go Hungry Anymore, That There Should Be No More Torture, No More Auschwitz. Only Then Will The Idea Of Progress Be Free From Lies.

The Culture Industry Perpetually Cheats Its Consumers Of What It Perpetually Promises. The Promissory Note Which, With Its Plots And Staging, It Draws On Pleasure Is Endlessly Prolonged; The Promise, Which Is Actually All The Spectacle Consists Of, Is Illusory: All It Actually Confirms Is That The Real Point Will Never Be Reached, That The Diner Must Be Satisfied With The Menu.

The Expression If History In Things Is No Other Than That Of Past Torment.

The Phrase, The World Wants To Be Deceived, Has Become Truer Than Had Ever Been Intended. People Are Not Only, As The Saying Goes, Falling For The Swindle; If It Guarantees Them Even The Most Fleeting Gratification They Desire A Deception Which Is Nonetheless Transparent To Them. They Force Their Eyes Shut And Voice Approval, In A Kind Of Self-loathing, For What Is Meted Out To Them, Knowing Fully The Purpose For Which It Is Manufactured. Without Admitting It They Sense That Their Lives Would Be Completely Intolerable As Soon As They No Longer Clung To Satisfactions Which Are None At All.

The Human Is Indissolubly Linked With Imitation: A Human Being Only Becomes Human At All By Imitating Other Human Beings.

Imitating Others

In Many People It Is Already An Impertinence To Say 'i'.

That All Men Are Alike Is Exactly What Society Would Like To Hear. It Considers Actual Or Imagined Differences As Stigmas Indicating That Not Enough Has Yet Been Done; That Something Has Still Been Left Outside Its Machinery, Not Quite Determined By Its Totality.

In Sharp Contrasts To Traditional Art, Modern Art Does Not Hide The Fact That It Is Something Made And Produced: On The Contrary, It Underscores The Fact.

The Taboos That Constitute A Man's Intellectual Stature, Often Sedimented Experiences And Unarticulated Insights, Always Operate Against Inner Impulses That He Has Learned To Condemn, But Which Are So Strong That Only An Unquestioning And Unquestioned Authority Can Hold Them In Check.

Work While You Work, Play While You Play - This Is A Basic Rule Of Repressive Self-discipline.

Horror Is Beyond The Reach Of Psychology.

Philosophy ... Must Not Bargain Away Anything Of The Emphatic Concept Of Truth.

Very Evil People Cannot Really Be Imagined Dying.

Proletarian Language Is Dictated By Hunger. The Poor Chew Words To Fill Their Bellies.

The Aim Of Jazz Is The Mechanical Reproduction Of A Regressive Moment, A Castration Symbolism. 'give Up Your Masculinity, Let Yourself Be Castrated,' The Eunuchlike Sound Of The Jazz Band Both Mocks And Proclaims, 'and You Will Be Rewarded, Accepted Into A Fraternity Which Shares The Mystery Of Impotence With You, A Mystery Revealed At The Moment Of The Initiation Rite.

Love Is The Ability To Discover Similarities In The Dis-similar. The Audience Has A Right Not To Be Fooled - Even If It Insists On Being Fooled.

A German Is Someone Who Cannot Tell A Lie Without Believing It Himself.

The Sublime Is Only A Step Removed From The Ridiculous.

Art As A Whole Is A Riddle. Another Way Of Putting This Is To Say That Art Expresses Something While At The Same Time Hiding It.

Technology Is Making Gestures Precise And Brutal, And With Them Men.

Art Is Permitted To Survive Only If It Renounces The Right To Be Different, And Integrates Itself Into The Omnipotent Realm Of The Profane.

The Very People Who Burst With Proofs Of Exuberant Vitality Could Easily Be Taken For Prepared Corpses, From Whom The News Of Their Not-quite-successful Decease Has Been Withheld For Reasons Of Population Policy. Underlying The Prevalent Health Is Death. All The Movements Of Health Resemble The Reflex-movements Of Beings Whose Hearts Have Stopped Beating.

Even The Loveliest Dream Bears Like A Blemish Its Difference From Reality, The Awareness That What It Grants Is Mere Illusion.

One Must Have Tradition In Oneself, To Hate It Properly.

He Who Has Loved And Who Betrays Love Does Harm Not Only To The Image Of The Past, But To The Past Itself.

The Thought That Murders The Wish That Fathered It Will Be Overtaken By The Revenge Of Stupidity

By Abstaining From All Definite Content, Whether As Formal Logic And Theory Of Science Or As The Legend Of Being Beyond All Beings, Philosophy Declared Its Bankruptcy Regarding Concrete Social Goals.

All Testify To The Coercion And Sacrifice Which Culture Imposes On Man. To Rely On Them And Deny The Decline Is To Become Even More Firmly Caught In Its Fatal Coils.

The Metaphysical Apologia At Least Betrayed The Injustice Of The Established Order Through The Incongruence Of Concept And Reality. The Impartiality Of Scientific Language Deprived What Was Powerless Of The Strength To Make Itself Heard And Merely Provided The Existing Order With A Neutral Sign For Itself. Such Neutrality Is More Metaphysical Than Metaphysics.

Every Work Of Art Is An Uncommitted Crime.

In The Age Of The Individual's Liquidation, The Question Of Individuality Must Be Raised Anew.

So The Experience Of Death Is Turned Into That Of The Exchange Of Functionaries, And Anything In The Natural Relationship To Death That Is Not Wholly Absorbed Into The Social One Is Turned Over To Hygiene. In Being Seen As No More Than The Exit Of A Living Creature From The Social Combine, Death Has Been Domesticated: Dying Merely Confirms The Absolute Irrelevance Of The Natural Organism In Face Of The Social Absolute.

The Culture Industry Not So Much Adapts To The Reactions Of Its Customers As It Counterfeits Them.

The Almost Insoluble Task Is To Let Neither The Power Of Others, Nor Our Own Powerlessness, Stupefy Us.

Whoever Is Versed In The Jargon Does Not Have To Say What He Thinks, Does Not Even Have To Think It Properly. The Jargon Takes Over This Task.

Cultural Criticism Finds Itself Faced With The Final Stage Of The Dialectic Of Culture And Barbarism. To Write Poetry After Auschwitz Is Barbaric. And This Corrodes Even The Knowledge Of Why It Has Become Impossible To Write Poetry Today. Absolute Reification, Which Presupposed Intellectual Progress As One Of Its Elements, Is Now Preparing To Absorb The Mind Entirely. Critical Intelligence Cannot Be Equal To This Challenge As Long As It Confines Itself To Self-satisfied Contemplation.

He Who Stands Aloof Runs The Risk Of Believing Himself Better Than Others And Misusing His Critique Of Society As An Ideology For His Private Interest.

To Say 'we' And Mean 'i' Is One Of The Most Recondite Insults.

The Creed Of Evil Has Been, Since The Beginnings Of Highly Industrialized Society, Not Only A Precursor Of Barbarism But A Mask Of Good. The Worth Of The Latter Was Transferred To The Evil That Drew To Itself All The Hatred And Resentment Of An Order Which Drummed Good Into Its Adherents So That It Could With Impunity Be Evil.

Freud Made The Discovery- Quite Genuinely, Simply Through Working On His Own Material- That The More Deeply One Explores The Phenomena Of Human Individuation, The More Unreservedly One Grasps The Individual As A Self-contained And Dynamic Entity, The Closer One Draws To That In The Individual Which Is Really No Longer Individual.

What Has Become Alien To Men Is The Human Component Of Culture, Its Closest Part, Which Upholds Them Against The World. They Make Common Cause With The World Against Themselves, And The Most Alienated Condition Of All, The Omnipresence Of Commodities, Their Own Conversion Into Appendages Of Machinery, Is For Them A Mirage Of Closeness.

In The General Tendency Toward Specialization, Philosophy Too Has Established Itself As A Specialized Discipline, One Purified Of All Specific Content. In So Doing, Philosophy Has Denied Its Own Constitutive Concept: The Intellectual Freedom That Does Not Obey The Dictates Of Specialized Knowledge.

The Basest Person Is Capable Of Perceiving The Weaknesses Of The Greatest, The Most Stupid, The Errors In The Thought Of The Most Intelligent.

He Who Integrates Is Lost.

No Harm Comes To Man From Outside Alone: Dumbness Is The Objective Spirit.

Culture Is Only True When Implicitly Critical, And The Mind Which Forgets This Revenges Itself In The Critics It Breeds. Criticism Is An Indispensable Element Of Culture.

He Who Matures Early Lives In Anticipation.

The Forms Of Art Reflect The History Of Man More Truthfully Than Do Documents Themselves.

Wrong Life Cannot Be Lived Rightly.

Suffering Has As Much Right To Be Expressed As A Martyr Has To Cry Out. So It May Have Been False To Say That Writing Poetry After Auschwitz Is Impossible.

It Is Proust's Courtesy To Spare The Reader The Embarrassment Of Believing Himself Cleverer Than The Author.

The Whole Is The False.

Of The World As It Exists, It Is Not Possible To Be Enough Afraid.

Death Is Imposed Only On Creatures, Not Their Creations, And Has Therefore Always Appeared In Art In A Broken Form: As Allegory.

In His State Of Complete Powerlessness The Individual Perceives The Time He Has Left To Live As A Brief Reprieve.

The Bourgeois ... Is Tolerant. His Love For People As They Are Stems From His Hatred Of What They Might Be.

Intolerance Of Ambiguity Is The Mark Of An Authoritarian Personality.

Laughing In The Cultural Industry Is Mockery Of Happiness.

None Of The Abstract Concepts Comes Closer To Fulfilled Utopia Than That Of Eternal Peace.

As Naturally As The Ruled Always Took The Morality Imposed Upon Them More Seriously Than Did The Rulers Themselves, The Deceived Masses Are Today Captivated By The Myth Of Success Even More Than The Successful Are. Immovably, They Insist On The Very Ideology Which Enslaves Them. The Misplaced Love Of The Common People For The Wrong Which Is Done To Them Is A Greater Force Than The Cunning Of The Authorities.

The First And Only Principle Of Sexual Ethics: The Accuser Is Always In The Wrong.

The Error In Positivism Is That It Takes As Its Standard Of Truth The Contingently Given Division Of Labor, That Between The Science And Social Praxis As Well As That Within Science Itself, And Allows No Theory That Could Reveal The Division Of Labor To Be Itself Derivative And Mediated And Thus Strip It Of Its False Authority.

Division Of Labor

Once The Last Trace Of Emotion Has Been Eradicated, Nothing Remains Of Thought But Absolute Tautology.

Today Self-consciousness No Longer Means Anything But Reflection On The Ego As Embarrassment, As Realization Of Impotence: Knowing That One Is Nothing.

In The Products Of The Culture Industry Human Beings Get Into Trouble Only So That They Can Be Rescued Unharmed, Usually By Representatives Of A Benevolent Collective; And Then, In Illusory Harmony, They Are Reconciled With The General Interest Whose Demands They Had Initially Experienced As Irreconcilable With Their Own.

There's Not Much Need For Prophets Who Are In Synch With Their Society.

Rampant Technolgy Eliminates Luxury, But Not By Declaring Privilege A Human Right; Rather, It Does So By Both Raising The General Standard Of Living And Cutting Off The Possibility Of Fulfilment.

When I Made My Theoretical Model, I Could Not Have Guessed That People Would Try To Realise It With Molotov Cocktails.

Molotov Cocktail

Everybody Must Have Projects All The Time. The Maximum Must Be Extracted From Leisure ... The Whole Of Life Must Look Like A Job, And By This Resemblance Conceal What Is Not Yet Directly Devoted To Pecuniary Gain.

The Work Of Art Still Has Something In Common With Enchantment: It Posits Its Own, Self-enclosed Area, Which Is Withdrawn From The Context Of Profane Existence, And In Which Special Laws Apply.

Newness Only Becomes Mere Evil In Its Totalitarian Format, Where All The Tension Between Individual And Society, That Once Gave Rise To The Category Of The New, Is Dissipated. Today The Appeal To Newness, Of No Matter What Kind, Provided Only That It Is Archaic Enough, Has Become Universal, The Omnipresent Medium Of False Mimesis. The Decomposition Of The Subject Is Consummated In His Self-abandonment To An Ever-changing Sameness.

Life Has Become The Ideology Of Its Own Absence.

Kitsch Parodies Catharsis...it Is In Vain To Try To Draw The Boundaries Abstractly Between Aesthetic Fiction And Kitsch's Emotional Plunder. It Is A Poison Admixed To All Art; Excising It Is Today One Of Art's Despairing Efforts.

There Is No Love That Is Not An Echo.

Writing Poetry After Auschwitz Is Barbaric.

The Usual Reproach Against The Essay, That It Is Fragmentary And Random, Itself Assumes The Givenness Of Totality And Suggests That Man Is In Control Of This Totality. The Desire Of The Essay, Though, Is Not To Filter The Eternal Out Of The Transitory; It Wants, Rather, To Make The Transitory Eternal.

The Individual Mirrors In His Individuation The Preordained Social Laws Of Exploitation, However Mediated.

A Pencil And Rubber Are Of More Use To Thought Than A Battalion Of Assistants. To Happiness The Same Applies As To Truth: One Does Not Have It, But Is In It.

He Who Has Laughter On His Side Has No Need Of Proof.

Thinking No Longer Means Anymore Than Checking At Each Moment Whether One Can Indeed Think.

There Is Something Embarrassing In... The Way In Which, ... Turning Suffering Into Images, Harsh And Uncompromising Though They Are, ... Wounds The Shame We Feel In The Presence Of The Victims. For These Victims Are Used To Create Something, Works Of Art, That Are Thrown To The Consumption Of A World Which Destroyed Them.

The Man For Whom Time Stretches Out Painfully Is One Waiting In Vain, Disappointed At Not Finding Tomorrow Already Continuing Yesterday.

Only A Humanity To Whom Death Has Become As Indifferent As Its Members, That Has Itself Died, Can Inflict It Administratively On Innumerable People.

The Invocation Of Science, Of Its Ground Rules, Of The Exclusive Validity Of The Methods That Science Has Now Completely Become, Now Constitutes A Surveillance Authority Punishing Free, Uncoddled, Undisciplined Thought And Tolerating Nothing Of Mental Activity Other Than What Has Been Methodologically Sanctioned. Science And Scholarship, The Medium Of Autonomy, Has Degenerated Into An Instrument Of Heteronomy.

In The Abstract Conception Of Universal Wrong, All Concrete Responsibility Vanishes.

The New Human Type Cannot Be Properly Understood Without Awareness Of What He Is Continuously Exposed To From The World Of Things About Him, Even In His Most Secret Innervations.

It Is Barbaric To Write Poetry After Auschwitz.

It Is Incumbent Upon Philosophy ... To Provide A Refuge For Freedom. Not That There Is Any Hope That It Could Break The Political Tendencies That Are Throttling Freedom Throughout The World Both From Within And Without And Whose Violence Permeates The Very Fabric Of Philosophical Argumentation.

In The Innermost Recesses Of Humanism, As Its Very Soul, There Rages A Frantic Prisoner Who, As A Fascist, Turns The World Into A Prison.

On Their Way Toward Modern Science Human Beings Have Discarded Meaning. The Concept Is Replaced By The Formula, The Cause By Rules And Probability.

There Are No More Ideologies In The Authentic Sense Of False Consciousness, Only Advertisements For The World Through Its Duplication And The Provocative Lie Which Does Not Seek Belief But Commands Silence.

The Most Powerful Person Is He Who Is Able To Do Least Himself And Burden Others Most With The Things For Which He Lends His Name And Pockets The Credit.

The Jargon Of Authenticity ... Is A Trademark Of Societalized Chosenness, ... Sub-language As Superior Language.

The Good Man Is He Who Rules Himself As He Does His Own Property: His Autonomous Being Is Modelled On Material Power.

What Is Or Is Not The Jargon Is Determined By Whether The Word Is Written In An Intonation Which Places It Transcendently In Opposition To Its Own Meaning; By Whether The Individual Words Are Loaded At The Expense Of The Sentence, Its Propositional Force, And The Thought Content.

All Satire Is Blind To The Forces Liberated By Decay. Which Is Why Total Decay Has Absorbed The Forces Of Satire.

In Myths The Warrant Of Grace Was The Acceptance Of Sacrifice; It Is This Acceptance That Love, The Re-enactment Of Sacrifice, Beseeches If It Is Not To Feel Under A Curse.

In The Nineteenth Century The Germans Painted Their Dream And The Outcome Was Invariably Vegetable. The French Needed Only To Paint A Vegetable And It Was Already A Dream.

Philosophy That Satisfies Its Own Intention, And Does Not Childishly Skip Behind Its Own History And The Real One, Has Its Lifeblood In The Resistance Against The Common Practices Of Today And What They Serve, Against The Justification Of What Happens To Be The Case.

Knowledge, Which Is Power, Knows No Limits, Either In Its Enslavement Of Creation Or In Its Deference To Worldly Masters.

The Objective Tendency Of The Enlightenment, To Wipe Out The Power Of Images Over Man, Is Not Matched By Any Subjective Progress On The Part Of Enlightened Thinking Towards Freedom From Images.

There Is No Right Life In The Wrong One.

Life Has Changed Into A Timeless Succession Of Shocks, Interspaced With Empty, Paralysed Intervals.

In The End, Glorification Of Splendid Underdogs Is Nothing Other Than Glorification Of The Splendid System That Makes Them So.

In Organized Groups Such As The Army Or The Church There Is Either No Mention Of Love Whatsoever Between The Members, Or It Is Expressed Only In A Sublimated And Indirect Way, Through The Mediation Of Some Religious Imagine In The Love Of Whom The Members Unite And Whose All-embracing Love They Are Supposed To Imitate In Their Attitude Towards Each Other. It Is One Of The Basic Tenets Of Fascist Leadership To Keep Primary Libidinal Energy On An Unconscious Level So As To Divert Its Manifestations In A Way Suitable To Political Ends.

It Is One Of The Basic Tenets Of Fascist Leadership To Keep Primary Libidinal Energy On An Unconscious Level So As To Divert Its Manifestations In A Way Suitable To Political Ends.

Exuberant Health Is Always, As Such, Sickness Also.

The Blessing That The Market Does Not Ask About Birth Is Paid For In The Exchange Society By The Fact That The Possibilities Conferred By Birth Are Molded To Fit The Production Of Goods That Can Be Bought On The Market.

The Lie Has Long Since Lost Its Honest Function Of Misrepresenting Reality. Nobody Believes Anybody, Everyone Is In The Know. Lies Are Told Only To Convey To Someone That One Has No Need Either Of Him Or His Good Opinion.

The Body's Habituation To Walking As Normal Stems From The Good Olddays. It Was The Bourgeois Form Of Locomotion: Physicaldemythologization, Free Of The Spell Of Hieratic Pacing, Rooflesswandering, Breathless Flight. Human Dignity Insisted On The Right Towalk, A Rhythm Not Extorted From The Body By Command Or Terror. Thewalk, The Stroll, Were Private Ways Of Passing Time, The Heritage Ofthe Feudal Promenade In The Nineteenth Century.

Because Thought Has By Now Been Perverted Into The Solving Of Assigned Problems, Even What Is Not Assigned Is Processed Like A Problem.

The Joke Of Our Time Is The Suicide Of Intention.

The Important Thing Is Not The Planning Of An Index Verborum Prohibitorum Of Current Noble Nouns, But Rather The Examination Of Their Linguistic Function.

In Anglo-saxon Countries The Prostitutes Look As If They Purveyed, Along With Sin, The Attendant Pains Of Hell.

Advancing Bourgeois Society Liquidates Memory, Time, Recollection As Irrational Leftovers Of The Past.

The Hardest Hit, As Everywhere, Are Those Who Have No Choice.

Lies Are Told Only To Convey To Someone That One Has No Need Either Of Him Or His Good Opinion.

But He Who Dies In Despair Has Lived His Whole Life In Vain.

Indeed, Happiness Is Nothing Other Than Being Encompassed, An After-image Of The Original Shelter Within The Mother. But For This Reason No One Who Is Happy Can Know That He Is So. To See Happiness, He Would Have To Pass Out Of It: To Be As If Already Born. He Who Says He Is Happy Lies, And In Invoking Happiness, Sins Against It. He Alone Keeps Faith Who Says: I Was Happy.

True Thoughts Are Those Alone Which Do Not Understand Themselves.

Estrangement Shows Itself Precisely In The Elimination Of Distance Between People.

In The End Indignation Over Kitsch Is Anger At Tis Shameless Revelling In The Joy Of Imitation.

Happiness Is Obsolete: Uneconomic.

Freedom Would Be Not To Choose Between Black And White But To Abjure Such Prescribed Choices.

Black And White

Dialectic Thought Is An Attempt To Break Through The Coercion Of Logic By Its Own Means.

It Is Not The Office Of Art To Spotlight Alternatives, But To Resist By Its Form Alone The Course Of The World, Which Permanently Puts A Pistol To Men's Heads.

They [the Critics] Deal With Schoenberg's Early Works And All Their Wealth By Classifying Them, With The Music-historical Cliché, As Late Romantic Post-wagnerian. One Might Just As Well Dispose Of Beethoven As A Late-classicist Post-haydnerian.

All The World's Not A Stage.

Bourgeois Society Is Ruled By Equivalence. It Makes The Dissimilar Comparable By Reducing It To Abstract Quantities. To The Enlightenment, That Which Does Not Reduce To Numbers, And Ultimately To The One, Becomes Illusion.

The Only Philosophy That Can Be Practiced Responsibly In The Face Of Despair Is The Attempt To Contemplate All Things As They Would Present Themselves From The Standpoint Of Redemption. Knowledge Has No Light But That Shed On The World By Redemption: All Else Is Reconstruction, Mere Technique. Perspectives Must Be Fashioned That Displace And Estrange The World, That Reveal Its Fissures And Crevices, As Indigent And Distorted As It Will One Day Appear In The Messianic Light.

And How Comfortless Is The Thought That The Sickness Of The Normal Does Not Necessarily Imply As Its Opposite The Health Of The Sick, But That The Latter Usually Only Present, In A Different Way, The Same Disastrous Pattern.

Art Is Magic Delivered From The Lie Of Being Truth.

The Idea That After This War Life Will Continue 'normally' Or Even That Culture Might Be 'rebuilt' - As If The Rebuilding Of Culture Were Not Already Its Negation - Is Idiotic.

Fascism Is Itself Less 'ideological', In So Far As It Openly Proclaims The Principle Of Domination That Is Elsewhere Concealed.

The Capacity For Fear And For Happiness Are The Same, The Unrestricted Openness To Experience Amounting To Self-abandonment In Which The Vanquished Rediscovers Himself.

Tenderness Between People Is Nothing Other Than Awareness Of The Possibility Of Relations Without Purpose.

The Triumph Of Advertising In The Culture Industry Is That Consumers Feel Compelled To Buy And Use Its Products Even Though They See Through Them.

To Hate Destructiveness, One Must Hate Life As Well: Only Death Is An Image Of Undistorted Life ... Organic Life Is An Illness Peculiar To Our Unlovely Planet.

The Noiseless Din That We Have Long Known In Dreams, Booms At Us In Waking Hours From Newspaper Headlines.

The Power Of Works Of Art Still Continues To Be Secretly Nourished By Imitation... Kitsch

There Is No True Life Within A False Life.

The Poor Are Prevented From Thinking By The Discipline Of Others, The Rich By Their Own.

People Know What They Want Because They Know What Other People Want.

In Psycho-analysis Nothing Is True Except The Exaggerations.

If Time Is Money, It Seems Moral To Save Time, Above All One's Own, And Such Parsimony Is Excused By Consideration For Others. One Is Straight-forward.

If Philosophy Is Still Necessary, It Is So Only In The Way It Has Been From Time Immemorial: As Critique, As Resistance To The Expanding Heteronomy, Even If Only As Thought's Powerless Attempt To Remain Its Own Master And To Convict Of Untruth, By Their Own Criteria, Both A Fabricated Mythology And A Conniving, Resigned Acquiescence.

As A Constellation, Theoretical Thought Circles The Concept It Would Like To Unseal, Hoping That It May Fly Open Like The Lock Of A Well-guarded Safe-deposit Box: In Response, Not To A Single Key Or A Single Number, But To A Combination Of Numbers

Everything That Has Ever Been Called Folk Art Has Always Reflected Domination.

Tact Is The Discrimination Of Differences. It Consists In Conscious Deviations.

Only Thought Which Does Violence To Itself Is Hard Enough To Shatter Myth.

The Recent Past Always Presents Itself As If Destroyed By Catastrophes.

Insane Sects Grow With The Same Rhythm As Big Organizations. It Is The Rhythm Of Total Destruction.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

Kitsch Evokes A Future Utopia Looking Back At A Past That Is Selectively (mis)remembered, Thereby Helping To Stabilize The Present Toward Which Kitsch Is Otherwise Deeply Anatagonistic.

The Splinter In Your Eye Is The Best Magnifying-glass Available.

The Power Of The Culture Industry's Ideology Is Such That Conformity Has Replaced Consciousness

The Empirical Usability Of The Sacred Ceremonial Words Makes Both The Speaker And Listener Believe In Their Corporeal Presence.

If Across The Atlantic The Ideology Was Pride, Here It Is Delivering The Goods.

When All Actions Are Mathematically Calculated, They Also Take On A Stupid Quality.

Thus Is Order Ensured: Some Have To Play The Game Because They Cannot Otherwise Live, And Those Who Could Live Otherwise Are Kept Out Because They Do Not Want To Play The Game. It Is As If The Class From Which Independent Intellectuals Have Defected Takes Its Revenge, By Pressing Its Demands Home In The Very Domain Where The Deserter Seeks Refuge.

The Enlightenment Has Always Aimed At Liberating Men From Fear And Establishing Their Sovereignty. Yet The Fully Enlightened Earth Radiates Disaster Triumphant.

Jazz Is The False Liquidation Of Art - Instead Of Utopia Becoming Reality It Disappears From The Picture.

The Task Of Art Today Is To Bring Chaos Into Order.

Triviality Is Evil - Triviality, That Is, In The Form Of Consciousness And Mind That Adapts Itself To The World As It Is, That Obeys The Principle Of Inertia. And This Principle Of Inertia Truly Is What Is Radically Evil.

Rigour And Purity In Assembling Words, However Simple The Result, Create A Vacuum.

The Film Has Succeeded In Transforming Subjects So Indistinguishably Into Social Functions, That Those Wholly Encompassed, No Longer Aware Of Any Conflict, Enjoy Their Own Dehumanization As Something Human, As The Joy Of Warmth. The Total Interconnectedness Of The Culture Industry, Omitting Nothing, Is One With Total Social Delusion.

Love You Will Find Only Where You May Show Yourself Weak Without Provoking Strength.

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