Background Image

...

The Internet Is An Audience Of One, A Million Times Over.

-Peter Guber

...

Please Wait....
Translating....

The Internet Is An

Peter Guber

...

The Internet Is An Audience Of One, A Million Times Over.

Views: 5

Topic

Audience Of One

More From Peter Guber

The Arts Tend To Be More Liberal. There Tends To Be More Social Relevance In The Arts.

I've Worked With Jack Warner And Jimmy Stewart - And Angelina Jolie, Brad Pitt, And Johnny Depp Twice. I've Had Dinners With Fred Astaire And Cary Grant.

Miss The Audience's Heart As A Filmmaker, And The Only Wallet That Gets Hit Will Be Your Own. That's Because The Heart Is Always The First Target In Story Telling.

I Think Any New Technology That Helps Connect And Create Social Cohesion Is Great. But At The End Of The Day, You And I Are Analog Creatures. We Have To Take 'oohs And Aahs' And Convert Them To 0s And 1s And Then Convert Them Back To 'oohs And Aahs.' Narratives That Work In Social Networks Are The Exchange Of Stories That Are Told Well.

The End Of The Day

Beside Every Great Success Are The Seeds Of Enormous Failure. In Every Failure, There's The Opportunity Seeds Of Great Success. They're Not Miles Apart. So If They're That Close Together, And If You're Really Working, You're Always Gonna Have That Likelihood That Something's Not Going To Work.

Welcome It As Part Of A Process... You Just Can't Avoid It... If You Go To Bat Enough Times, You Are Going To Strike Out; And You Will Do It Cataclysmically; And You Know Success And Failure Are Just Millimeters Apart.

In Today's Roller-coaster Economy, Hyper-competitive, Fear-based, Flat And Global World, Convincing Anyone To Do Anything At Any Time Requires Getting Their Attention, Creating Their Intention And Turning It To Action.

Most Young People Haven't Used Their Storytelling Skills Since They Were 8 Or 9 Or 10 And Wanted To Persuade Mom And Dad To Take Them To The Ball Game.

With A Purposeful Story, You Can Change A "wanna Be" To A "gonna Be" To A "be".

There Are No Rules, But You Break Them At Your Peril.

There's A Sense Of Aliveness That Comes From Connection, Shared Experience. And You See It In Every Place. You See It When Ball Players Jump Up And Down, Gather At Home Plate, Hugging, And It's Not Just Because They're Winning, It's That Shared Moment, That Feeling Of - We Enter The World Alone, We Leave Alone.

Nothing Drew Me To The Film Business. I Was Propelled By The Fear And Anxiety Of Vietnam. I Had Been Drafted Into The Marines. My Brother Was Already Serving In Vietnam. I Bought, If You Will, A Stay Of Execution - Both Literally And Figuratively - And Went On To Graduate School Of Business From The Law School That I Was Attending.

When You Want To Move Somebody, You Have To Say To Yourself: 'i'm In The Emotional Transportation Business. I Gotta Move Them, Emotionally.

Being True To Yourself Involves Showing And Sharing Emotion. The Spirit That Motivates Most Great Storytellers Is 'i Want You To Feel What I Feel,' And The Effective Narrative Is Designed To Make This Happen. That's How The Information Is Bound To The Experience And Rendered Unforgettable.

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

People Love To Be Swept Off Their Feet, To Go Into An Environment Where They've Never Been, To Experience Things They Only Dream About. And Filmmaking Offers That Potential.

Use State-of-the-heart Technology Online And Offline To Turn Listeners Into Viral Advocates And Customers Into Raving Fans.

Every Journey That Is Successful Has Culs-de-sac And Speed Bumps. I Carry A Wisdom Gene Through My Life Through The Good, The Bad, And The Ugly.

My Mom Used To Tell Me Stories At Night, Read Books To Me - And I Read 'em Over And Over And Over Again. And You Know What I Learned From That? I Went Back And Looked At Everything - Why Do I Like Reading The Same Stories Over And Over And Over Again? What, Was I Some Kind Of Nincompoop? No - The Narrative Gave Me Connection With My Mom.

Social Cohesion Was Built Into Language Long Before Facebook And Linkedin And Twitter - We're Tribal By Nature. Tribes Today Aren't The Same As Tribes Thousand Of Years Ago: It Isn't Just Religious Tribes Or Ethnic Tribes Now: It's Sports Fans, It's Communities, It's Geography.

A Gun Can Be Dangerous. But A Gun Can Protect You, You Can Hunt For Food With It - You Know, The Tool Itself Is A Tool. The Intention Of The Party Using The Tool Is A Part Of The Process, Right? You Know: The Knife Cuts The Steak, Stabs The Person, Saves Somebody From Danger, Cuts Somebody Out Of A Car.

Language Is A More Recent Technology. Your Body Language, Your Eyes, Your Energy Will Come Through To Your Audience Before You Even Start Speaking.

Nothing Replaces Being In The Same Room, Face To Face, Breathing The Same Air And Reading And Feeling Each Other's Micro-expressions.

Today Everyone, Whether They Know It Or Not, Is In The Emotional Transportation Business. More And More, Success Is Won By Creating Compelling Stories That Have The Power To Move People To Action. Simply Put, If You Can’t Tell It, You Can’t Sell It.

At Casablanca We Did 'midnight Express,' 'flashdance,' And 'the Deep.' My Willingness For Risk Has Always Been My Strength.

In Any Situation That Calls For You To Persuade, Convince Or Manage Someone Or A Group Of People To Do Something, The Ability To Tell A Purposeful Story Will Be Your Secret Sauce.

Think About All The Great Leaders. Think About Obama. Think About Clinton. Think About Nelson Mandela. Think About All The People That We Know Who Are Very Successful In Business, In Politics And Religion. What Are They? They Tell Purposeful Stories. They Move People To Action By Aiming At The Heart.

The Internet Is An Audience Of One, A Million Times Over.

Audience Of One

Are You Motivated? Are You Coherent? Is Your Intention Aligned? Are Your Feet, Tongue, Heart And Wallet Congruent? That Intention Shines Through.

The Portal Into People's Hearts Is Being Interested In Them.

Stories Aren't The Icing On The Cake; They Are The Cake!

Icing On The Cake

A German Shepherd Dog Could Walk In The Office With A Script In His Mouth, And If That Script Was Really Good, They'd Buy The Script.

Truth Is A Point Of View, But Authenticity Can't Be Faked.

Good Storytelling Is Harder Than It Sounds, But The Easy Part Is That Everyone Has The Ability To Do It. ...tap Into It.

Trending Author

Antonio Machado

Category