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Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.

-Tim Cook

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Price Is Rarely The

Tim Cook

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Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.

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When I Think Of Civil Liberties I Think Of The Founding Principles Of The Country. The Freedoms That Are In The First Amendment. But Also The Fundamental Right To Privacy.

Since These Early Days, I Have Seen And Have Experienced Many Types Of Discrimination And All Of Them Were Rooted In The Fear Of People That Were Different Than The Majority.

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There's A Lot Of Health Information Available On Your Smart Phone. There's Financial Information. There's Your Conversations, There's Business Secrets. There's An Enormous Long List Of Things That There's Probably More Information About You On Here Than Exists In Your Home, Right. Which Makes It A Lot More Valuable To All The Bad Guys Out There.

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And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.

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It's The Privilege Of A Lifetime For Me To Work With The Most Innovative People On Earth.

I Am Driven By Great Work And Seeing People Do Incredible Things And Having A Part In That.

We're Very Simple People At Apple. We Focus On Making The World's Best Products And Enriching People's Lives.

I Am Confident Our Best Years Lie Ahead Of Us And That Together We Will Continue To Make Apple The Magical Place That It Is.

Siri Has Proven To Us That People Want To Relate To The Phone In A Different Way.

Graduates, Your Values Matter. They Are Your North Star. And Work Takes On New Meaning When You Feel You're Pointed In The Right Direction. Otherwise, It's Just A Job. And Life Is Too Short For That.

Life Is Too Short

Our New Watches Are Made Entirely Of Double Super Gold. They Are Just A Piece Of Gold That You Can Wear To The Left, Right, Or Directly On Top Of The Other Gold You Own.

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You Can Focus On Things That Are Barriers Or You Can Focus On Scaling The Wall Or Redefining The Problem.

Honestly, We’ll Compete With Everybody. I Love Competition. As Long As People Invent Their Own Stuff, I Love Competition.

Televisions Are Devices With Screens That Things Appear On.

If You Want Me To Do Things Only For Roi Reasons, You Should Get Out Of This Stock.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

Eighty Percent Of Our Revenues Are From Products That Didn’t Exist 60 Days Ago. Is There Any Other Company That Would Do That?

You Want To Be The Pebble In The Pond That Creates The Ripples For Change.

I Personally Admire Steve Jobs Not Most For What He Did, Or What He Said, But For What He Stood For. The Largest Lesson I Learned From Steve Was That The Joy In Life Is In The Journey, And I Saw Him Live This Every Day.

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There Are Times In All Of Our Lives When A Reliance On Gut Or Intuition Just Seems More Appropriate - When A Particular Course Of Action Just Feels Right.

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I Don't Think Apple Has To Own A Content Business.

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.

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