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My Business Is Not Reading Your Messages. I Don't Have A Business Doing That. And It's Against My Values To Do That. I Don't Want To Read Your Private Stuff.

-Tim Cook

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My Business Is Not

Tim Cook

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My Business Is Not Reading Your Messages. I Don't Have A Business Doing That. And It's Against My Values To Do That. I Don't Want To Read Your Private Stuff.

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I Believe That If You Took Privacy And You Said, I'm Willing To Give Up All Of My Privacy To Be Secure. So You Weighted It As A Zero. My Own View Is That Encryption Is A Much Better, Much Better World. And I'm Not The Only Person That Thinks That.

Nobody Wants To Buy Sour Milk.

I'd Rather Apple Cannibalize Apple Than Somebody Else Cannibalize Apple.

There's A Mountain Of Information About Us. I Mean There's So Much. Anyway, I'm Not An Intelligence Person. But I Just Look At It And It's A Mountain Of Data.

If You Want Me To Do Things Only For Roi Reasons, You Should Get Out Of This Stock.

Those Who Try To Achieve Success Without Hard Work Ultimately Deceive Themselves-or Worse-deceive Others.

Let Your Joy Be In Your Journey, Not In Some Distant Goal.

Security Isn't Just A Feature, It's A Base, It's A Fundamental, Right.

I Think Anything Can Be Forced To Converge. The Problem Is That Products Are About Tradeoffs, And You Begin To Make Tradeoffs To The Point Where What You Have Left At The End Of The Day Doesn't Please Anyone. You Can Converge A Toaster And A Refrigerator, But Those Things Are Probably Not Going To Be Pleasing To The User.

The End Of The Day

Apple Pay Is Forever Changing The Way We Pay For Things.

Apple Stores Offer The Best Buying Experience And Customer Service On The Planet

The Worst Thing In The World That Can Happen To You If You're An Engineer That Has Given His Life To Something Is For Someone To Rip It Off And Put Their Name To It.

It's Clear Why Hacking Communities Are [growing]. Because It's Like, There's A Lot More Gold There. There's A Lot More To Steal Than Ever Before.

If I'm Working With You For Several Months On Things, If I Have A Relationship With You, And I Decide One Day I'm Going To Sue You, I'm A Country Boy At The End Of The Day. I'm Going To Pick Up The Phone And Tell You I'm Going To Sue You.

I Dont Consider The Bloody Roi.

Televisions Are Devices With Screens That Things Appear On.

In My View The Tablet And The Pc Are Different. You Can Do Things With The Tablet If You Are Not Encumbered By The Legacy Of The Pc.

We're Very Simple People At Apple. We Focus On Making The World's Best Products And Enriching People's Lives.

Since These Early Days, I Have Seen And Have Experienced Many Types Of Discrimination And All Of Them Were Rooted In The Fear Of People That Were Different Than The Majority.

We Pave The Sunlit Path Toward Justice Together, Brick By Brick. This Is My Brick.

And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.

Pushing Forward

There Are Times In All Of Our Lives When A Reliance On Gut Or Intuition Just Seems More Appropriate - When A Particular Course Of Action Just Feels Right.

Siri Has Proven To Us That People Want To Relate To The Phone In A Different Way.

Android Dominates The Mobile Malware Market.

Anything Can Change, Because The Smartphone Revolution Is Still In The Early Stages.

We're Talking About A World Where The Pc Is No Longer The Center, But Just A Devicewhere Your New Devices Need To Be More Portable, More Personal.

Creativity And Innovation Are Something You Can’t Flowchart Out. Some Things You Can, And We Do, And We’re Very Disciplined In Those Areas. But Creativity Isn’t One Of Those. A Lot Of Companies Have Innovation Departments, And This Is Always A Sign That Something Is Wrong When You Have A Vp Of Innovation Or Something. You Know, Put A For-sale Sign On The Door.

While Our Team Managed The Manufacturing Ramp Better Than Ever Before, We Could Have Sold Many More Iphones With Greater Supply And We Are Working Hard To Fill Orders As Quickly As Possible.

Apple Is This Great American Company That Could Have Only Happened Here.

I Am Driven By Great Work And Seeing People Do Incredible Things And Having A Part In That.

You Want To Be The Pebble In The Pond That Creates The Ripples For Change.

Intuition Is Critical In Virtually Everything You Do. But, Without Relentless Preparation And Execution, It Is Meaningless.

America Is Always Stronger When We Do Things Together.

No Matter What You Do Next, The World Needs Your Energy, Your Passion, Your Impatience For Progress. Don't Shrink From Risk. And Tune Out Those Critics And Cynics. History Rarely Yields To One Person, But Think, And Never Forget, What Happens When It Does. That Can Be You. That Should Be You. That Must Be You.

The Government Should Always Be The One Defending Civil Liberties.

With Hacking Getting More And More Sophisticated, The Hacking Community Has Gone From The Hobbyist In The Basement To Huge Sophisticated Companies That Are Essentially Doing This, Or Groups Of People Or Foreign Agents Inside And Outside The United States.

I Personally Admire Steve Jobs Not Most For What He Did, Or What He Said, But For What He Stood For. The Largest Lesson I Learned From Steve Was That The Joy In Life Is In The Journey, And I Saw Him Live This Every Day.

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Our Competition Is Different. They're Confused. They Chased After Netbooks. Now They're Trying To Make Pcs Into Tablets And Tablets Into Pcs. Who Knows What They'll Do Next?

We Have Three Post-pc Devices: The Ipod, The Iphone, And The Ipad, The Revolutionary Device That Defined A Whole New Categoryit's Outstripping The Wildest Of Predictions.

If I'm Expected To Keep Your Messages, And Everybody Else's, Then There Should Be A Law That Says, You Need To Keep All Of These.

You Can Only Do So Many Things Great, And You Should Cast Aside Everything Else.

I Just Want To Build Great Products.

I Don't Really Think Anything Microsoft Does Puts Pressure On Apple.

I Don't Think Apple Has To Own A Content Business.

I Don’t Consider Myself An Activist, But I Realize How Much I’ve Benefited From The Sacrifice Of Others. So If Hearing That The Ceo Of Apple Is Gay Can Help Someone Struggling To Come To Terms With Who He Or She Is, Or Bring Comfort To Anyone Who Feels Alone, Or Inspire People To Insist On Their Equality, Then It’s Worth The Trade-off With My Own Privacy.

When I Go Into My Living Room And Turn On The Tv, I Feel Like I Have Gone Backwards In Time By 20 To 30 Years. It's An Area Of Intense Interest. I Can't Say More Than That.

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I Love Museums. But I Don't Want To Live In One.

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We Sold More Ipads In The Last Quarter Alone Than Any Pc Manufacturer Sold In Their Entire Line.

Apple Has A Culture Of Excellence That Is, I Think, So Unique And So Special. I'm Not Going To Witness Or Permit The Change Of It.

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Our Whole Goal In Life Is To Give You Something You Didn’t Know You Wanted And Then Once You Get It, You Can’t Imagine Your Life Without It… And You Can Count On Apple Doing That.

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Most Business Models Have Focused On Self Interest Instead Of User Experience. Those Are The Kinds Of Problems We Solve To Solve.

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Discrimination, In All Its Forms, Is Bad For Business.

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Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

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I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

We're Putting All Of Our Energy Into Making It Right. And We Have Already Had Several Software Updates. We've Got A Huge Plan To Make It Even Better. It Will Get Better And Better Over Time. We Screwed Up. That's The Fact.

Graduates, Your Values Matter. They Are Your North Star. And Work Takes On New Meaning When You Feel You're Pointed In The Right Direction. Otherwise, It's Just A Job. And Life Is Too Short For That.

Life Is Too Short

I Think That [there Is] This Fundamental Right To Privacy And The Philosophy That Government Shouldn't Be Intrusive.

I've Always Hated Litigation, And I Continue To Hate It.

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I Remember What It Was Like To Grow Up In The South In The 1960s And 1970s. Discrimination Isn’t Something That’s Easy To Oppose. It Doesn’t Always Stare You In The Face. It Moves In The Shadows. And Sometimes It Shrouds Itself Within The Very Laws Meant To Protect Us.

If Those Of Us In Positions Of Responsibility Fail To Do Everything In Our Power To Protect The Right Of Privacy, We Risk Something Far More Valuable Than Money. We Risk Our Way Of Life.

To Whom Much Is Given, Much Is Expected. I Do Believe This. It's Embedded In Me.

I Learned That Focus Is Key. Not Just In Your Running A Company, But In Your Personal Life As Well.

My Business Is Not Reading Your Messages. I Don't Have A Business Doing That. And It's Against My Values To Do That. I Don't Want To Read Your Private Stuff.

Certainly Some Things That Are Very Good Can Sometimes Be Used In A Bad Way.

I Think Two People With Strong Points Of View Can Appreciate Each Other Even More.

When I Think Of Civil Liberties I Think Of The Founding Principles Of The Country. The Freedoms That Are In The First Amendment. But Also The Fundamental Right To Privacy.

The Reality Is That If You - Let's Say You Just Pulled Encryption. Let's Ban It. Let's You And I Ban It Tomorrow. And So We Sit In Congress And We Say, Thou Shalt Not Have Encryption. What Happens Then? Well, I Would Argue That The Bad Guys Will Use Encryption From Non-american Companies, Because They're Pretty Smart.

Maybe Law Enforcement Would Like The Ability To Turn On The Camera On Your Mac.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.

For The Most Important Decisions In Your Life, Trust Your Intuition, And Then Work With Everything You Have, To Prove It Right.

So I Had To Figure Out For Myself What Was Right And True. It Was A Search. It Was A Process. It Drew On The Moral Sense That I'd Learned From My Parents, And In Church, And In My Own Heart, And Led Me On My Own Journey Of Discovery.

In The World Of Cyber Security, The Last Thing You Want Is To Have A Target Painted On You.

The Sidelines Are Not Where You Want To Live Your Life. The World Needs You In The Arena!

You Can't Have A Back Door That's Only For The Good Guys.

A Great Product Isn't Just A Collection Of Features. It's How It All Works Together.

Working Together

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