In The Industrial Age, The Ceo Sat On The Top Of The Hierarchy And Didn't Have To Listen To Anybody ... In The Information Age, You Have To Listen To The Ideas Of People Regardless Of Where They Are In The Organization.

-John Sculley

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In The Industrial Age,

John Sculley

Topic

Organization

Ideas

People

More From John Sculley

What Makes Steve [jobs'] Methodology Different From Everyone Else's Is That He Always Believed The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do. He's A Minimalist.

Jobs

Decisions You Make

Important

I Feel Most Badly, Though, [because] After 10 Years, I Was At The Company, I Wanted To Go Back To New York Where I Was From. Why I Didn’t Go To Steve Jobs And Say, ‘steve, Let’s Figure Out How You Can Come Back And Lead Your Company.’ I Didn’t Do That, It Was A Terrible Mistake On My Part. I Can’t Figure Out Why I Didn’t Have The Wisdom To Do That. But I Didn’t. And As Life Has It, Shortly After That, I Was Fired.

Jobs

New York

Mistake

Steve Jobs Was Not An Engineer: He Was A Brilliant Individual With This Ability To See Around Corners, To See Things That Other People Couldn't See. I've Learned Over The Years In The Apple That There Are Some Really Talented People Who Can Take The Same Evidence, The Same Facts, And Look At Them And See Them In A Way That Interprets Those Facts Entirely Different Than Most People Do.

People

Different

Brilliant

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.

Agency

Apples

People

I Was Recruited By Pepsi And Put Out In Pittsburgh, And I Worked In The Bottling Lines, And Then I Was Sent On To Phoenix, Arizona, Where I Also Drove Trucks And I Put Up Signs, Pepsi Signage, And I Was Then Sent On To Las Vegas For A Month Of Training, And Then I Finally Ended Up In Milwaukee. So I Got A Really Hands - On Introduction To The Soft-drink Industry. I Was So Appreciative Of The Fact That I Was Able To Not Only Learn A Business Through What I Learned At Business School, But I Was Able To Learn It With Hands-on Learning. I'm A Huge Believer In Hands-on Learning.

School

Training

Truck

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

Beautiful

Jobs

Eye

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.

Thinking

Innovation, I Believe, Is The Only Way That America Will Regain The Initiative In A Global Dynamic Economy.

Business

Believe

America

We Expect Teachers To Handle Teenage Pregnancy, Substance Abuse, And The Failings Of The Family. Then We Expect Them To Educate Our Children.

Leadership

Teacher

Children

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.

Innovation

Hierarchy

Individual

If You Spend Too Much Time Worrying About How Other People Perceive You, You'll Never Break The Rules.

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

Jobs

Ipods

Perfect

When I Was 5 Or 6 Years Old, I Never Wanted Toys; I Wanted Electrical Parts So I Could Build Things. And I Was Better At Taking Things Apart And Putting Them Back Together, But I Always Had Extra Pieces Left Over, So I Think It Was An Early Warning That I Was A Better Designer Than An Engineer.

Thinking

Together

Designer

People Who Take Risks Are The People You'll Lose Against.

People

Risk

Loses

Microsoft's Philosophy Is To Get It Out There And Fix It Later. Steve [jobs] Would Never Do That. He Doesn't Get Anything Out There Until It Is Perfected.

Jobs

Philosophy

Microsoft

The New Leaders Face New Tests Such As How To Lead In This Idea-intensive, Interdependent Network Environment

Ideas

Leader

Tests

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

Believe

Helping

Crisis

Nothing Will Divide This Nation More Than Ignorance, And Nothing Can Bring Us Together Better Than An Educated Population.

Education

Ignorance

Knowledge

People Are Going To Be Most Creative And Productive When They're Doing Something They're Really Interested In.

People

Creative

Productions

Great Marketing Cannot Sell A Pedestrian Product Very Well.

Money

Marketing

Pedestrians

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.

Business

Marketing

Action

Marketing Is Really Theater. It's Like Staging A Performance.

Marketing

Theater

Staging

Health Care Missed The Pc And Internet Revolutions, But It Can't Afford To Miss The Cloud And Mobile Revolution.

Clouds

Missing

Care

If You Repeat Something Long Enough People Believe It's What Happened.

Believe

Long

People

If We Hadn't Put A Man On The Moon, There Wouldn't Be A Silicon Valley Today

Moon

Men

Valleys

Implementers Aren't Considered Bozos Anymore

Steve [jobs'] Brilliance Is His Ability To See Something And Then Understand It And Then Figure Out How To Put It Into The Context Of His Design Methodology - Everything Is Design.

Jobs

Design

Methodology

Apple Is So Focused On Its Vision That It Does Things In A Very Careful, Deliberate Way.

Apples

Vision

Doe

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

Communication

Technology

Iphone

I Have Found That I Always Learn More From My Mistakes Than From My Successes. If You Aren't Making Some Mistakes, You Aren't Taking Enough Chances.

Mistake

Enough Chances

Take A Chance

There Are Just Moments When All The Stars Are Aligned For Breakthrough Products.

Stars

Moments

Breakthrough

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

Business

Data

Decision

In Many Cases, Jobs That Used To Be Done By People Are Going To Be Able To Be Done Through Automation. I Don't Have An Answer To That. That's One Of The More Perplexing Problems Of Society.

Jobs

People

Automation

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

Jobs

Apples

Marketing

I Remember Going Into Steve's [jobs] House, And He Had Almost No Furniture In It. He Just Had A Picture Of Einstein, Whom He Admired Greatly, And He Had A Tiffany Lamp And A Chair And A Bed. He Just Didn't Believe In Having Lots Of Things Around, But He Was Incredibly Careful In What He Selected.

Jobs

Believe

House

Healthcare Has Been The Last Major Industry That Hasn't Been Touched By Technology In Terms Of Productivity And Consumer Adoption In The Way So Many Other Industries Have.

Technology

Adoption

Way

Insatiable Curiosity Is Infectious To Everyone Around You. We Live In An Era Today Where We Can Get The Answers For Everything. In My Generation, Going To School Meant Learning The Answers. Today, Education Should Be More About Knowing What The Right Questions Are. The Answers Come For Free.

School

Curiosity

Today

As A Brand Marketer, I'm A Big Believer In 'branding The Customer Experience,' Not Just Selling The Service.

Selling

Branding

Bigs

Everything At Apple Can Be Best Understood Through The Lens Of Designing. Whether It's Designing The Look And Feel Of The User Experience, Or The Industrial Design, Or The System Design, And Even Things Like How The Boards Were Laid Out.

Apples

Design

Lenses

It's An Amazing Time To Be An Entrepreneur Because Not Only Is The Stuff Getting More Capable And Powerful, But It's Becoming More Reliable And The Costs Are Coming Down Dramatically. So You Can Go Out As An Entrepreneur And Start A Company On A Credit Card And Go To Aws And A Few Other Services And Be Pretty Virtual And, Who Knows, You May Be The Next Steve Jobs.

Powerful

Entrepreneur

Credit Card

The Characteristics That I Look For When I'm Looking For Really Good Entrepreneurs To Lead Companies Are You Have To Have An Inquiring Mind, You Have To Say There Must Be A Better Way To Do Things, And Now With Technology At A Point Where Everything Is Possible, How Do We Turn The Possible Into The Probable? And It All Starts With A Passion To Do Something Really Well, To Solve A Problem In A Way That's Never Been Solved Before, And To Have Just An Incredible Work Ethic, To Be Persistent.

Passion

Technology

Work Ethic

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

Years

Lessons

Way

The News Of My Pregnancy Spread Like A Forest Fire In Summer

Summer

Pregnancy

Fire

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Real

Thinking

Apples

I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

Responsibility

School

Thinking

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

Memories

Firsts

Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.

2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.

2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.

2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.

3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.

3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.

3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.

4. Proper Usage of Quotes

4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.

4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.

4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).

5. Common Mistakes to Avoid

5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.

5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.

5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.

6. Quotes in Different Contexts

6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.

6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.

6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.

7. Punctuation and Formatting

Understanding the correct punctuation and formatting of quotes is essential:

Quotation Marks: Always enclose direct quotes within quotation marks.

Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.

Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.

8. Ethical Considerations

Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes

Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.

Conclusion

Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.

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