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In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.

-Jonathan Ive

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In Our Quest To

Jonathan Ive

...

In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.

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The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

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What I Love About The Creative Process, And This May Sound Naive, But It Is This Idea That One Day There Is No Idea, And No Solution, But The Next Day There Is An Idea. I Find That Incredibly Exciting And Conceptually Actually Remarkable.

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

One Thing Most People Don't Know Is That Steve Jobs Is An Exceptional Designer.

We Shouldn't Be Afraid To Fail- If We Are Not Failing We Are Not Pushing.

To Design Something Really New And Innovative You Have To Reject Reason.

The Nature Of Having Ideas And Creativity Is Incredibly Inspiring.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.

So Much Of What We Try To Do Is Get To A Point Where The Solution Seems Inevitable: You Know, You Think "of Course It's That Way, Why Would It Be Any Other Way?" It Looks So Obvious, But That Sense Of Inevitability In The Solution Is Really Hard To Achieve.

I Figured Out Some Basic Stuff: That Form And Colour Defines Your Perception Of The Nature Of An Object, Whether Or Not It Is Intended To.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

We Shouldn't Be Afraid To Fail - If We Are Not Failing We Are Not Pushing. 80% Of The Stuff In The Studio Is Not Going To Work. If Something Is Not Good Enough, Stop Doing It.

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We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.

Simplicity Is Really Hard.

The Best Ideas Start As Conversations.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

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There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.

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In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.

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