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In A Badly Designed Book, The Letters Mill And Stand Like Starving Horses In A Field. In A Book Designed By Rote, They Sit Like Stale Bread And Mutton On The Page. In A Well-made Book, Where Designer, Compositor And Printer Have All Done Their Jobs, No Matter How Many Thousands Of Lines And Pages, The Letters Are Alive. They Dance In Their Seats. Sometimes They Rise And Dance In The Margins And Aisles.

-Robert Bringhurst

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In A Badly Designed

Robert Bringhurst

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In A Badly Designed Book, The Letters Mill And Stand Like Starving Horses In A Field. In A Book Designed By Rote, They Sit Like Stale Bread And Mutton On The Page. In A Well-made Book, Where Designer, Compositor And Printer Have All Done Their Jobs, No Matter How Many Thousands Of Lines And Pages, The Letters Are Alive. They Dance In Their Seats. Sometimes They Rise And Dance In The Margins And Aisles.

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The Claim That Myth Is Always A Narrative Spin-off Of Ritual; The Claim That Myth Is The Projection Of Human Anxieties Onto A Cosmological Scrim; The Claim That Myths Are Invented To Give Sanction To Human Predilections And Institutions... These Are Ways Of Trivializing A Mode Of Thought That Has Served Humanity Well For A Very Long Time.

Typography Exists To Honor Content.

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