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If The Beat Gets To The Audience, And The Message Touches Them, You've Got A Hit.

-Casey Kasem

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If The Beat Gets

Casey Kasem

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If The Beat Gets To The Audience, And The Message Touches Them, You've Got A Hit.

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My First Commercial Was For Miller High Life Beer.

It's Been Amazing, The Number Of Commercials That I've Done, Starting Back In 1968. It Must Be 8,000.

Always Be Consistent.

A Non-violent World Has Roots In A Non-violent Diet.

Keep Your Feet On The Ground And Keep Reaching For Stars.

Basically, Radio Hasn't Changed Over The Years.

Songs Used To Be Short, Then They Became Longer, And Now Theyre Getting Shorter. But Otherwise, Music Is About A Beat And A Message. If The Beat Gets To The Audience, And The Message Touches Them, Youve Got A Hit.

As You Know, In The Past Several Years, Month After Month, Radio Has Increased Its Revenues - Some Of It Even Coming From Dot-com Advertisers. So, Radio Is A Survivor.

I Accentuate The Positive And Eliminate The Negative. That Is The Timeless Thing.

Interestingly, Songs Used To Be Short, Then They Became Longer, And Now They're Getting Shorter.

The Stories Are Success Stories. The Letters From Listeners Often Touch The Heart And Can Be Inspiring.

We Tell Stories. We Talk About Statistics. And In 1978, We Added An Element Of The Show That Gave It Its Heartbeat: The Long Distance Dedication.

For Years Everyone Looked Toward The Demise Of Radio When Television Came Along. Before That, They Thought Talking Movies Might Eliminate Radio As Well. But Radio Just Keeps Getting Stronger.

The First Syndicating I Tried Was When Two Partners And I Created A Production Company In 1952. We Wanted To Syndicate Famous Bible Stories And Sell Them For $25 A Show.

I Was Drafted And Went To Korea Where I Had An Opportunity To Create A Production Team That Did Dramatic And Comedy Shows. I Had Also Done A Little Disc Jockeying.

My Agent Said That I Was One Of The Top Three Busiest People In The Country.

Success Doesn't Happen In A Vacuum. You’re Only As Good As The People You Work With And The People You Work For.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.

The Group Bananarama Has Such A Light, Cutesy-pie Sound That They Make The Go-go's Sound Like Led Zeppelin By Comparison.

I Started Radio In 1950 On The Lone Ranger Radio Program, A Dramatic Show That Emanated From Detroit When I Was 18 Years Old And Just Beginning College. I Did That For A Couple Of Years.

Vegetarianism Is The Cure For 99% Of The World's Problems. Think About It.

Despite All The Technical Improvements, It Still Boils Down To A Man Or A Woman And A Microphone, Playing Music, Sharing Stories, Talking About Issues -- Communicating With An Audience.

I Probably Would Be Continuing To Do Voice-overs, Continuing To Do Cartoon Shows, And At The Same Time I'd Probably Be On A Sitcom Or A Dramatic Television Show.

Some Of The Things That I Do, I Think Are Very Important And Much More Important Than The Radio Show Or The Television Show That I Do Or Anything Else That I Do. I Think Right At The Top Of The List Is The Basic Thing. And Of Course The Basic Thing Is To Hopefully Stop People From Killing Anything. And To Create A Non-violent Diet For Themselves, Because A Non-violent World Has Roots In A Non-violent Diet.

Growing Up, I Actually Wanted To Be A Professional Baseball Player, Instead Of A Radio Dj. Believe It Or Not.

But Otherwise, Music Is About A Beat And A Message.

I Must Have Done About 25,000 Promos.

If The Beat Gets To The Audience, And The Message Touches Them, You've Got A Hit.

Anytime In Radio That You Can Reach Somebody On An Emotional Level, You're Really Connecting.

Because Of My Background In Theater And Radio Acting, I Knew That I Could Make A Living As An Actor.

I Like The Storytelling And Reading The Letters, The Long-distance Dedications.

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