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During Normal Times Or Boom Times, There Are Some Parts Of The Business That Are Going To So Well, That That Can Cover For Weakness And Other Parts Of The Business. What Happens During Recessions, Is You Have Less Windfalls Just Helping You Cover Mistakes. You Have To Be More Careful About Not Making Mistakes.

-Reid Hoffman

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During Normal Times Or

Reid Hoffman

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During Normal Times Or Boom Times, There Are Some Parts Of The Business That Are Going To So Well, That That Can Cover For Weakness And Other Parts Of The Business. What Happens During Recessions, Is You Have Less Windfalls Just Helping You Cover Mistakes. You Have To Be More Careful About Not Making Mistakes.

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The Key Thing Is To Invest In The Future And What That Means Is When You're Deploying Technology Or You're A Technology Business, Is To Make Sure That You're Keeping On The Innovation Cycle, Where You're Both Creating And Adopting The New Business Practices, And The New Techniques In Order To Drive Your Business The Right Way.

One Of The Tests That I Frequently Use In An Interaction Is I Push On The Idea And What I'm Looking For Is Both Flexibility & Persistence.

Because In Our Boom Times, Everything Is Growing, Usually, You Know, The Kind Of Things That Come To Mind Are Wild, Wild, West, Or Land Grabs, You Know, These Sorts Of Things, In Order To Make Something, You Know, Kind Of To Grow Into The Future And To Get All The Growth That You Need To Have. So You Tend To Hire A Lot Because You're Running Fast To The Future.

What Great Founders Do Is Seek The Networks That Will Be Essential To Their Task... Usually It's Best To Have Two Or Three People On A Team Rather Than A Solo Founder.

I Think The Boarding Schools Are Like Miniature Versions Of "lord Of The Flies."

Data Only Exists Within The Framework Of A Vision You're Building To, A Hypothesis Of Where You're Moving To.

The Underpinnings Of The Alliance: The Company Helps The Employee Transform His Career; The Employee Helps The Company Transform.

There Are Opportunities That You Get During Crises Times. Crises Times Are A Great Time To Start A Business.

I Think I Knew How Frightened People Were [when Donald Trump Was Elected], And I Think I Knew That People Were Worried About Their Future. I Don't Think I Realized That They Would Be Willing To Risk Kind Of A 1920s Germany In Order To Blow It All Up, Not Realizing That We've Accomplished A Lot As Americans, And We Want To Keep The Good Things And Revolutionize The New Things.

The Actual, The Forming Of Ties With A Group Of People Around You Where They Help You Grow As A Professional, Solve Problems, Get Opportunities, And You Help Them, Is Actually The Constitutive Base Of The Foundation Of A Strong, Modern Career.

Every Individual Is Essentially Now A Small Business And Entrepreneur.

Society Flourishes When People Think Entrepreneurally.

I'm Sympathetic To The People Who Go, "whoa, We'd Like To Have The Benevolent, Wise Dictator. It Will All Work Much More Efficiently," But The Reason That We Remain Staunch Democrats - With A Small D - Is It's A Decades Long, It's A Centuries Long, It's A Country Long Process For Being Inclusive.

Great Opportunities Almost Never Fit Your Schedule.

During Normal Times Or Boom Times, There Are Some Parts Of The Business That Are Going To So Well, That That Can Cover For Weakness And Other Parts Of The Business. What Happens During Recessions, Is You Have Less Windfalls Just Helping You Cover Mistakes. You Have To Be More Careful About Not Making Mistakes.

The Real Secret Of Silicon Valley Is That It's Really All About The People

Giving Birth To Something That Could Possibly Change The Lives Of Millions Of People For Possibly Decades, Hundreds Of Years, Whatever The Length Of Time The Run Is, Is A Great Feeling.

The Challenge When You Think About Product Distribution Is: How Are You Competing For Potential Customers Or Potential Members Time?

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I Think Hillary [clinton] Has [woken Up To The Plight Of The Middle Class] And Is Working Toward It In A Democratic Process.

I Actually Think Every Individual Is Now An Entrepreneur, Whether They Recognize It Or Not.

Good Ideas Need Good Strategy To Realize Their Potential.

Everything In Life Has Some Risk, And What You Have To Actually Learn To Do Is How To Navigate It.

What Is An Entrepreneur? Someone Who Jumps Off A Cliff And Builds A Plane On The Way Down.

We Have Made A Huge Amount Of Progress Over The Last 50 Years By Enabling Trade, By Enabling Kind Of Collaboration And Learning. And Actually, In Fact, When You Look At Your Average 30-year-old Today, They're Much Better Off Than A 30-year-old 20 Years Ago, 30 Years Ago, Because Of Progress In Technology And Health Care And All The Rest Of This.

First Mover Advantage Doesn't Go To The Company That Starts Up, It Goes To The Company That Scales Up

Probably The Biggest Mistake That I Made Personally Is I Knew Early On That I Wanted To Go Into Start-ups And Creating Kind Of Software That Could Help Change The Lives Of Millions Of People. And Basically What I Did Is I Kind Of Went, Okay, Well, I Need A Set Of Titles And I Need A Checklist Of Skills, And I Ran Through All That, And That Wasn't A Useless Thing, But What I Didn't Realize, And, You Know, And No One Gave Me The Right Advice For Doing This, Is That Actually Your Network, In Essentially, Is Your Career.

People Will Be Discovering That The Internet Helps Their Career. One Of My Theses Is That Every Individual Is Now A Small Business; How You Manage Your Own Personal Career Is The Exact Way You Manage A Small Business. Your Brand Matters. That Is How Linkedin Operates.

You Gotta Be Both Flexible And Persistent.

I Think The Right Way To Do This Is Just To Step Up And Do It, So I Actually Think We'll See More Of That Over The Next Coming Weeks, Because I Think They'll Say, "we'd Like To Be Good For Business And Quiet On Politics, But This Is Too Urgent, It Is Too Much Of A Key Crisis In Who We Are Going To Become As Americans. We Can Risk Too Much, And So We Have To Step Forward." And I Think You Will See More And More People Stepping Forward, Like Howard Schultz, Steve Case And Other Folks, In Order To Try To Make A Difference In This [donald Trump] Election.

Entrepreneurship Is A Life Idea, Not A Strictly Business One; A Global Idea, Not A Strictly American One.

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By 2030 Over 2 Billion Jobs Will Disappear.

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So Usually You Have To Have Product Distribution As More Fundamental Than What The Actual Product Is.

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There Are Two Reasons [ Business People Are Not Publicly Anti-donald Trump ], One Is Well-intentioned, Which Is The Classic Kind Of American Notion. We Want To Be Inclusive, We Want To Have Our Shareholders, Our Employees, Our Customers, Whether They Are Democrat, Republican, Green Or Libertarian, To Feel Comfortable With How We're Doing Business. And So That Tends To Be Apolitical. People Say, "no, No, I Just Simply Shouldn't Get Involved In Politics."

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Boom And Bust Cycles Are Very Difficult For Businesses Because You're Hiring A Bunch Because You're Planning For The Future. And If The Future Is Going To Be Very Big, You Need To Hire People, Or Suddenly You Go To Boom To Bust, Then All Of A Sudden, You're Kind Of Battening Down The Hatches And Trying To Sail, You Know, Through The Storm, It's A Different Thing. So Part Of It Is Making Good Decisions About, Well, How Long Is A Boom Cycle Going To Be, You Know, Don't Plan On It Going Forever.

The Key Thing In Any Kind Of Guiding Of The Business Is How Do You Create A Strong Organization That Is Kind Of Accelerating Into The Future. And When You're In Trouble, The Question Is, What Are The Techniques That You Can, You Know, Trim, Refinance, Sell, Et Cetera, In Order To Get This Business Back To That Characteristic.

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If You Don't Start Out Aiming For The Big Game, You Almost Never Can Get There.

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I Think The Randomness By Donald Trump's Governing, By Tweeting, Sloganeering, Attacking, Will Create Great Chaos In The Entire Market. I Think People Will Have Difficulties In Predicting The Future. I Think Capital Will Recede.

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The Metaphor That I Frequently Use For Entrepreneurship Is Jumping Off A Cliff And Assembling An Airplane Plane On The Way Down.

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At Silicon Valley, I'm Extremely Sympathetic To The Revolutionary Response. I Not Only Agree With It Emotionally. I Agree With It Practically. And The Only Thing I Disagree With Is, I Don't Think Donald Trump Is That. Trump Is Blow It Up For No Good Reason At All. You Want To Actually Do Revolution With A Target, With An Idea, With Building A New System.

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No Matter How Brilliant Your Mind Or Strategy, If You're Playing A Solo Game, You'll Always Lose Out To A Team.

The First Set Of Questions To Ask Yourself When You're Doing Cost Cutting Is Relatively Straightforward, Which Is, You Know, Can You Use The Necessity Of Cost Cutting As An Opportunity To Do Pruning Or Trimming For Projects That Aren't Being As Successful? But, You Know, Frequently Those Are The Easy Ones. I Mean, There's Always Some Kind Of Social Costs Internal To The Company, But That's The Easy Way Of Looking At The Future.

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Everyone, You Know, During Crises Times, Is Much More Focused On, Okay, How Do We Get The Boat Completely Seaworthy, Sailing Along Well, And Everything Going Well? And So As Long As You're Communicating How The General Strategy Of The Company And How The Work They Can Do To Add To That And To Make That More Successful And The Thing That They Can Contribute To That, That Is Generally Very Motivating For Employees In Crisis Times.

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Most Of The Ethical Dilemmas That I Have Faced Have All Been In The Category Of, You Know, I Know Something And What's My Obligation To Disclose It. So, For Example, You See People Make A Mistake In The Contract That You're Making Between The Businesses And Do You Disclose It Or Do You Reveal It? And Generally Speaking, The Way That I Solve These Is I Kind Of Go Through A List Of, You Know, What's The Most, What Are The Obligations And Constituencies And In What Order?

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People Who Take Risk Intelligently Can Usually Actually Make A Lot More Progress Than People Who Don't.

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The Ceo's Job Is Always About Leadership. It's About Leadership In A Vision, In Terms Of Where You're Going, It's About Making Sure That You Have The Right Organization And Staff, And That You Have Kind Of Clearly Communicated What Some Of The Plays Are And What Some Of The Goals Are In Terms Of The Business And How Do You Organize Together In Order To Make That Happen.

I Think We Realized The Depth Of Frustration Through The Current Political Process. So We Said, "ok, We Know There's A Serious Problem Here, We Know We Need To Work On It," And Now It's "oh, We Need To Work On It A Lot Faster."

In Software Speed To Market, Speed To Learning Is Really Key. In Hardware If You Screw It Up You Are Dead. So Accuracy Really Matters.

One Of The Great Strengths Of American Culture Is This Empowerment Of Individual, Is The Individual Being Able To Be Entrepreneurial, Create New Things. But You Create A Whole Group Of People To Make Great Companies. It's Employees And Investors And Customers And Partners. The Fabric Of Society, Of A Network Of Relations, Is Key To Being Successful.

People Are Legitimately Worried About Donald Trump, Almost Like A Schoolyard Bully, If I Step Up, Am I Going To Be Targeted, Too?

Now, In Economic Crises Times, The Kind Of Things You're Looking At Is It's Generally Harder To Get Capital, Revenue Growth May Be More, Revenue Lines May Be Unstable Or Growth May Be Less Easy To Predict That You're Going To Get To. And So What You Do Is You Take A Certain Conservative Approach Of When, As All Entrepreneurs Should Do, You Plan For Both Good Luck And Bad Luck, You Put Extra Time On, "okay, If I Have Bad Luck, What Do I Do About That?"

Innovation Comes From Long-term Thinking And Iterative Execution.

The Other Reason Why People Don't Take A Stand, Which Is Very True In This Election, Is Looking At [donald] Trump And Fearing Reprisal, Fearing Reprisal From Someone Who Is Seeking The Highest, Most Powerful Role In The Land, Who Has Had A History Of Doing Everything From Attacks, Threats And Lawsuits And Who Has A Complete Kind Of Vengeful, Narcissistic Behavior, Which Makes People Legitimately Worried, Almost Like A Schoolyard Bully, That If I Step Up, Am I Going To Be Targeted, Too?

We Believe That When The Right Talent Meets The Right Opportunity In A Company With The Right Philosophy, Amazing Transformation Can Happen.

It's Better To Be The Best Connected Than The Most Connected.

Well, Well-run Companies Always Have A Focus On Growth And The Two Lines, Which Includes Profit. The Key Thing During, I Think, Tough Times, Is To Make Sure That You've Covered The Basis For When Something, You Know, Essentially Things Taking Longer, Bad Luck, Adversity, Other Kinds Of Circumstances May Occur. Make Sure That You Can Monitor To Win, It's Potentially, You Know, Something Is Going To Go Wrong, Monitor Early Enough, And Then Take Appropriate Action To Essentially Counteract That Or Shift Your Strategy Or Plan, Even If In Fact Something Is Not Working Out As Well As It Is.

That's Part Of The Reason Why We Also Need To Focus On, How Do I Give To Society, How Do I Participate In Society, How Do I Make Society A Better Place, Because, By The Way, It's Good For Me, But It's Also Good For All Of Us In The Environment In Which We Live And Work.

Part Of The Reason We Like Democracy Is It's The Portfolio Of Decades, Which Is To Say You Don't Also Get The Disastrous Dictator Who Completely Destroys A Society, Engages You In Wars And So Forth.

The Value Of Being Connected And Transparent Is So High That The Roadbumps Of Privacy Issues Are Much Lower In Actual Experience Than People's Fears.

When I'm Raising Money, This Fundraising, I'm Thinking About The Next Fundraising. I'm Thinking How I'm Set Up For It.

When You’re Doing Work You Care About, You Are Able To Work Harder And Better.

We Don't Celebrate Failure In Silicon Valley. We Celebrate Learning

Having A Great Idea For A Product Is Important, But Having A Great Idea For Product Distribution Is Even More Important.

Opportunities Do Not Float Like Clouds In The Sky. They're Attached To People. If You're Looking For An Opportunity, You're Really Looking For A Person.

Silicon Valley Is A Mindset, Not A Location.

We Understand That Most Of The Middle Class Doesn't Know What To Do, Doesn't Feel Like They Have Economic Progress, And [hillary Clinton] Goes, "ok, I Realize That's My Top Agenda Item. That's The Thing I Need To Do."

I Wish To Be Focused On Kind Of The Business Stuff I'm Doing, How Do I Contribute To Our Economic Progress, How Do I Help Create A Future For American Industry, American Middle Class, These Kind Of Things. Those Things Actually Really Matter To Me.

Democracy Tends To Be A Collaborative Process, A Committee, A Consensus.

The Future Is Sooner And Stranger Than You Think.

I Get Energy From One-on-one Conversations Most Often, And I Lose Energy From Group Conversations Most Often.

Economic Tough Times Are Great Times To Be Investing In The Future.

I Actually Think We Need To Put Our Energies, As Entrepreneurs, As Technology Inventors, As Government, To Being Much More Inclusive. I Think The Key Thing Is Actually Working Together.

Silicon Valley Tends To Believe In The Individual Who Creates A Small Group And Does Something Big.

Companies Hire A Lot During Boom Times Because They're Trying To Adequately Accelerate Into The Future.

The Key Thing For A Ceo To Keep Their Head In The Game Is Recognize That There's Turbulent Times, Plan For, You Know, Bad Luck As Well As Good Luck, Keep People Focused On What The Key, You Know, Business Wins Are, And You Know, Provide The Energy That People Always Need In Order To, You Know, To Go Into Battle Because, You Know, Work Is Hard And Go Into Work And Do That Well. And Provide A Good Leadership Beacon For That. In Other Words, It's The Same Thing That Makes Good Leadership In Any Other Time.

Before Dreaming About The Future Or Marking Plans, You Need To Articulate What You Already Have Going For You - As Entrepreneurs Do.

You Remake Yourself As You Grow And As The World Changes. Your Identity Doesn’t Get Found. It Emerges.

If You Can Get Better At Your Job, You Should Be An Active Member Of Linkedin, Because Linkedin Should Be Connecting You To The Information, Insights And People To Be More Effective.

Be Persistent, And Hang On To Your Vision. And At The Same Time, Be Flexible.

The Key Thing For All Businesses, And Especially Of Course Technology Businesses Or Businesses That Employ Technology As A Key Kind Of Strategic Advantage, Is You Always Have To Be Investing In The Future.

This Is Classic When You Begin Thinking About What Is A Great Founder Is, You Navigate What Is Apparent Paradoxes.

One Of The Things Is When You Think, "wait, I'm Fearful Of Retaliation, I'm Fearful Of Oppression Because Of Someone Who Is Going Into A Public Office, Who Might Be Vengeful For Their Own Personal Reasons, That's Actually Not A Reason To Hide - That's A Reason To Step Up, Right?"this Is Part Of What We Learned From The 1920s.

There's An Ability To Learn & Adapt, An Ability To Constantly Have A Vision That's Driving You, But To Be Taking Input From All Sources.

If I Ever Hear A Founder Talk About Oh This Is How I Have A Balanced Life So On And So Forth - they're Not Committed To Winning.

I Was Never Given This Advice, People Aren't Given This Advice, Focus On Growing And Maintaining Relationships For Your Network, And That's Key. And Most Of The Advice Tends To Be, You Know, Discover Your Strengths, Build Up Your Resume, Get A Title, All Of That Stuff Pales In Comparison.

A Little-known Company With A Realistic Framework That Appeals To Entrepreneurial Employees Is Going To Be More Attractive Than A Famous Company That Treats Its People Like Disposable Assets.

A Networker Likes To Meet People. I Don't. I Like Accomplishing Things In The World. You Meet People When You Want To Accomplish Something.

There's A Lot Of People In The World That Would Love To Trade Places With American Citizens, And We Are Very Fortunate To Be Here.

What Makes The Meaning Of Life Is People, So You Try To Be Good To People Immediately Around You And In Your Broader Community. So A Lot Of My Projects Are About How I Can Affect The World In The Hundreds Of Millions.

The Reality Is: A Founder Is Someone Who Deals With A Ton Of Different Headaches And No One Is Universally Super Powered.

Pay Attention To Your Culture And Your Hires From The Very Beginning.

A Product Needs To Be Sufficiently Innovative To Distinguish Itself From The Pack, But Not So Forward Thinking As To Alienate The User.

It's Useful To Be Able To Recognize Whether You're On Track Or Not. To Have That Belief, But Also Paranoia About Am I Tracking Against My Investment Thesis.

One Of The Phrases I Frequently Look For Is Infinite Learning Curve.because Each Entrepreneurial Pattern Is To Some Degree Unique And New.

People Generally Worry About Social Networking More Than They Need To. In Kind Of Consumer Internet Investing And On Social And Professional Networks, I Kind Of Look At Time Spending And Time Efficiency. You Know, Time Saving Sites. So On Time Spending Sites, Things Where You Play Lots Of Games Or That Sort Of Thing, You Might Worry About A Productivity Loss If People Are Spending A Lot Of Time Doing That. So If There's A Lot Of Kind Of Addictive Gaming Going On During Work Hours, That Won't Be As Helpful To You.

The Key Issue When You're Looking At Cost Cutting Is To Always Plan For The Future.

Donald Trump Has Shown That He Will Essentially Attack Individuals, Make Second Amendment Jokes.

Second Amendment

...silicon Valley's Success Comes From The Way Its Companies Build Alliances With Their Employees.

One Of The Challenges In Networking Is Everybody Thinks It's Making Cold Calls To Strangers. Actually, It's The People Who Already Have Strong Trust Relationships With You, Who Know You're Dedicated, Smart, A Team Player, Who Can Help You.

The Thing That Changes Your Professional Life, Your Capabilities, Your Learning, Your Understanding, Your Opportunity Flow, Your Ability To Make Things Happen, Is The Center Relationships You Have With Powerful And Effective People Around You In The Industry, In The Activity That You Want To Be Doing.

Finished Ought To Be An F-word For All Of Us. We Are All Works In Progress. Each Day Presents An Opportunity To Learn More, Do More, Be More, Grow More In Our Lives And Careers.

When You Have An Idea, A Classic Entrepreneurial Impulse Is To Hold The Idea Close To You And Not Tell People And That's Almost Always A Mistake.

Your Network Is The People Who Want To Help You, And You Want To Help Them, And That's Really Powerful.

The Fastest Way To Change Yourself Is To Hang Out With People Who Are Already The Way You Want To Be.

The Entrepreneurial Journey Starts With Jumping Off A Cliff And Assembling An Airplane On The Way Down.

One Of The Ways They Run Forward Is By Viewing The Thing They’re Doing As Something That’s Going To Be The Whole World.

When Thinking About How To Deploy Kind Of Professional And Social Networking Into Your Business, It's Really Not A Question Of If, It's A Question Of When. And The Reason Is, Just Think About The Fact That Those Businesses That Adopt New Technologies To Operate Efficiently And Use Them To Get A Competitive Edge Are The Businesses That In Fact, You Know, It Becomes One More Competitive Advantage. Whether It's A Fax Machine Or A Mobile Phone Or A New Way Of Doing Financing Or Any Of These Things, You Know, These Are Key Things To Do.

Managing Risk Is A Key Variable, Frankly, All Aspects Of Life, Business Is Just One Of Them, And One Of The Things That Most People Do In Terms Of Managing Risk, That's Actually Bad Thinking, Is They Think They Can Manage Risk To Zero. Everything Has Some Risk To It. You Know, You Drive Your Car Down The Street, A Drunk Driver May Hit You. So What You're Doing Is You're Actually Trying To Get To An Acceptable Level Of Risk.

If You Have To Conduct Layoffs, Which Is Always A Regrettable Thing, There's Kind Of Three Things That Are Very Important. One Is To Communicate Well With Your Employees In Order To Help Them Understand Why It Is You're Doing, And How. Second Is To Make Sure That The Employees Who Are Part Of The Go Forward, Understand Kind Of What Happened And Are Not Like The Ground Doesn't Keep Moving. It's Like, Okay, We Did That, We're Moving Forward, Here We Go. And Then For The Employees That You Unfortunately Have To Let Go, Try To Provide As Much Support For Them As Possible.

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