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After You Produce You Can Select. You Can Curate. You Can Censor. But For Now, Have Bad Ideas, Lots And Lots Of Bad Ideas.

-Seth Godin

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After You Produce You

Seth Godin

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After You Produce You Can Select. You Can Curate. You Can Censor. But For Now, Have Bad Ideas, Lots And Lots Of Bad Ideas.

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I Don't Think We Have Any Choice. I Think We Have An Obligation To Change The Rules, To Raise The Bar, To Play A Different Game, And To Play It Better Than Anyone Has Any Right To Believe Is Possible.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

Things That Look Like Shortcuts Are Actually Detours (disguised As Less Work).

What Are You Working On? If Someone Asks You That, Are You Excited To Tell Them The Answer? If You're Not, You're Wasting Away.

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Faith In Yourself, In Your Friends, In Your Colleagues And Most Of All, Faith In Your Ability To Impact Our Future Is The Best Strategy I Know.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.

Many People Believe That Great Designers Get Great Clients. It's The Other Way Around.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

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Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

There's No Life-work Balance. I Think You Have To Have The Discipline To Have The Life You Want To Have. And If You Are Stealing From One Part Of Your Life In Order To Make The Other Part Work, You Are Going To Pay For It.

No One Has Ever Built A Statue To A Critic, It's True. On The Other Hand, It's Only The People With Statues That Get Pooped On By Birds Flying By.

In A Battle Between Two Ideas, The Best One Doesn't Necessarily Win. No, The Idea That Wins Is The One With The Most Fearless Heretic Behind It.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Dig Your Well Before You're Thirsty.

You Can Risk Being Wrong Or You Can Be Boring.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

Dreamers Don't Have Special Genes. They Find Circumstances That Amplify Their Dreams.

Learning Is Not Done To You, It Is Something You Choose To Do.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

It Takes Three Years To Be An Overnight Success, Sometimes More.

How Do I Dance With The Fear? Fear Is Not The Enemy. Paralysis Is The Enemy.

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The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else.

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Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

Most People Don't See That They Have Options Beyond What Society Tells Them To Do. That's The Biggest Problem. They Honestly Believe That Compliance Is The Shortcut To Success.

I Made A Decision To Write For My Readers, Not To Try To Find More Readers For My Writing.

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The Devil Doesn't Need An Advocate. The Brave Need Supporters, Not Critics

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Courage Doesn't Always Involve Physical Heroism In The Face Of Death. It Doesn't Always Require Giant Leaps Worthy Of Celebration. Sometimes, Courage Is The Willingness To Speak The Truth About What You See And To Own What You Say.

Great Leaders Don't Try To Please Everyone. Great Leaders Don't Water Down Their Message In Order To Make The Tribe A Bit Bigger. Instead, They Realize That A Motivated, Connected Tribe In The Midst Of A Movement Is Far More Powerful Than A Larger Group Could Ever Be.

Art Is The Work Of A Human, An Individual Seeking To Make A Statement, To Cause A Reaction, To Connect. Art Is Something New, Every Time, And Art Might Not Work, Precisely Because It's New, Because It's Human And Because It Seeks To Connect.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Studying Entrepreneurshi P Without Doing It... Is Like Studying The Appreciation Of Music Without Listening To It.

The Only Path To Amazing Runs Directly Through Not-yet-amazing

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At The Age Of Four, You Were An Artist. And At Seven, You Were A Poet.

Forgive Yourself For Not Being The Richest, The Thinnest, The Tallest, The One With The Best Hair. Forgive Yourself For Not Being The Most Successful, The Cutest Or The One With The Fastest Time. Forgive Yourself For Not Winning Every Round. Forgive Yourself For Being Afraid. But Don’t Let Yourself Off The Hook, Never Forgive Yourself, For Not Caring Or Not Trying.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

Skepticism Doesn't Help You Hear.

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The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

'teamwork' Is The Word That Bosses Use When They Actually Mean 'do What I Say'

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You Don't Launch A Popular Blog, You Build One.

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Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

I Don't Think There's A Shortage Of Remarkable Ideas. I Think Your Business Has Plenty Of Great Opportunities To Do Great Things. Nope, What's Missing Isn't The Ideas. It's The Will To Execute Them.

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The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

Which Are You?...competen T, Inspiring, Passionate, Obsessed, Provocative, Impatient, Hungry, Driven, Adoring, Inspired, An Artist, A Genius, Someone Who Cares...? With All These Remarkable, Powerful, Important Options Available To Each Of Us, Why Do So Many Of Us Default To Competent?

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

The Combination Of Passion And Art Is What Makes Someone A Linchpin.

Your History Of Work Is As Important As The Work You'll Do Tomorrow.

No One Knows More About The Way You Think Than You Do.

Just As We Don't Spend A Lot Of Time Worrying About How All Those Poets Out There Are Going To Monetize Their Poetry, The Same Is True For Most Bloggers.

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

But This Is A Remarkable Egg, An Egg Worth Talking About, An Egg Worth Crossing The Street For, An Egg Worth Writing About.

As Soon As You Are Willing To Say 'it's Not For You', You're Freed Up To Make Art.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

If You're Not Willing To Get Your 'worst One Ever' Out Of The Way, How Will You Possibly Do Better Than That?

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

Being Charismatic Doesn't Make You A Leader. Being A Leader Makes You Charismatic.

The Way To Work With A Bully Is To Take The Ball And Go Home. First Time, Every Time. When There's No Ball, There's No Game. Bullies Hate That. So They'll Either Behave So They Can Play With You Or They'll Go Bully Someone Else.

The Cul-de-sac ( French For "dead End" ) ... Is A Situation Where You Work And Work And Work And Nothing Much Changes

Great Innovations, Powerful Interactions And Real Art Are Often Produced By Someone In A State Of Wonder. Looking Around With Stars In Your Eyes And Amazement At The Tools That Are Available To You Can Inspire Generosity And Creativity And Connection

Success Brings With It The Fear Of Blowing It. With More To Lose, There's More Pressure Not To Lose It.

All Good Ideas Are Terrible... Until People Realize They Are Obvious. If You're Not Willing To Live Through The Terrible Stage, You'll Never Get To The Obvious Part.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

We Don't Become Mediocre All At Once, And We Rarely Do It On Purpose.

It's Possible That Your Next Frontier Isn't To Get More Efficient, It's To Get More Brave.

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

Be Genuine. Be Remarkable. Be Worth Connecting With.

No One Is As Smart As All Of Us.

Gifts Are Not Favors. If You Expect Something In Return, It's Not A Gift.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.

And It Turns Out That Tribes, Not Money, Not Factories, That Can Change Our World, That Can Change Politics, That Can Align Large Numbers Of People. Not Because You Force Them To Do Something Against Their Will. But Because They Wanted To Connect.

As Our Society Gets More Complex And Our People Get More Complacent, The Role Of The Jester Is More Vital Than Ever Before. Please Stop Sitting Around. We Need You To Make A Ruckus.

It's Uncomfortable To Challenge The Status Quo.

There's No Shortage Of Great Ideas. There's A Shortage Of Execution.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

Those That Spend The Most Effort In Search Of Shortcuts Are Often The Most Disappointed And The Least Successful.

Initiative Is The Privilege Of Picking Yourself.

'how Was Your Day?' Is A Question That Matters A Lot More Than It Seems.

No Niche Is Too Small If It's Yours.

If You're Not Willing To Face The Abyss Of Choice, You Will Almost Certainly Not Spend Enough Time Dancing With Opportunity.

Way More Productive, I Think, To Push Yourself To Be More In The World, Not To Encourage Yourself To Hide.

How Was Your Day? If Your Answer Was "fine," Then I Don't Think You Were Leading.

Gratitude And Opportunity Create More Of The Same.

Transferring Your Passion To Your Job Is Far Easier Than Finding A Job That Happens To Match Your Passion.

Giving People What They Want Isn't Always What They Want.

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

A Customer Is Never Out Of Warranty, Even If His Product Is.

If You're Passionate, Be Passionate Enough To Fail. Fail Small, Accept Responsibility, Repeat. The People Who Make Change Are The Survivors Of Serial Failure.

The Market ... Demands A Signal From You That You're Serious, Powerful, Accepted, And Safe.

Play A New Game, Not The Older Game But Faster.

Positive Thinking Is Hard. Worth It, Though.

Art Is What We Call...the Thing An Artist Does. It's Not The Medium Or The Oil Or The Price Or Whether It Hangs On A Wall Or You Eat It. What Matters, What Makes It Art, Is That The Person Who Made It Overcame The Resistance, Ignored The Voice Of Doubt And Made Something Worth Making. Something Risky. Something Human. Art Is Not In The ...eye Of The Beholder. It's In The Soul Of The Artist.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

A Product For Everyone Rarely Reaches Much Of Anyone.

Fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

Dreams Are Difficult To Build And Easy To Destroy.

By My Definition, Most Art Has Nothing To Do With Oil Paint Or Marble. Art Is What We're Doing When We Do Our Best Work.

There's A Big Difference Between Not Settling And Not Starting.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

Successful People Are Successful For One Simple Reason: They Think About Failure Differently.

The First Step To Getting Good Is Admitting That You Aren't (yet).

I Believe That Uncertainty Is Really My Spirit's Way Of Whispering, I'm In Flux. I Can't Decide For You. Something Is Off-balance Here.

Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

The Only Purpose Of Starting Is To Finish

The Challenge With Being An Initiator Of Projects Is That You Are Never, Ever Done.

The Most Successful Givers Aren’t Doing It Because They’re Being Told To. They Do It Because Doing It Is Fun. It Gives Them Joy.

Being An Artist Isn't A Genetic Disposition Or A Specific Talent. It's An Attitude We Can All Adopt. It's A Hunger To Seize New Ground, Make Connections, And Work Without A Map. If You Do Those Things, You're An Artist.

Inspirational Life

In Our Desire To Please Everyone, It's Very Easy To End Up Being Invisible Or Mediocre.

Success Comes From Doing The Hard Part. When The Hard Part Is All You've Got, You're More Likely To Do It. And This Is Precisely Why It's Difficult To Focus. Because Focusing Means Acknowledging That You Just Signed Up For The Hard Part.

We Don't Need More Stuff, We Need More Humanity.

Living With Doubt ... Is Almost Always More Profitable Than Living With Certainty. People Don't Like Doubt, So They Pay Money And Give Up Opportunities To Avoid It. Entrepreneurshi P Is Largely About Living With Doubt. If You Need Reassurance, You're Giving Up Quite A Bit To Get It. On The Other Hand, If You Can Get In The Habit Of Seeking Out Uncertainty, You'll Have Developed A Great Instinct.

It's Never Too Late To Start Heading In The Right Direction.

Heading In The Right Direction

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else. It Might Be The Competition Or A Technology Or The Lousy Things That Someone Did A Decade Ago. None Of It Is Going To Get Better As A Result Of Revisiting The Grudge.

One Reason People Who Spend A Lot Of Time Thinking About And Working On A Problem Or A Craft Seem To Find Breakthroughs More Often Than Everyone Else Is That They've Failed More Often Than Everyone Else.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training. There's No Such Thing As An Overnight Opera Sensation. Great Law Firms Or Design Companies Don't Spring Up Overnight... Every Great Company, Every Great Brand, And Every Great Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

Most Of The Time, Creative Entrepreneurs Lose Interest Long Before Their Marketing Message Loses Its Power.

Do You Believe In What You Do? Every Day? It Turns Out That Belief Happens To Be A Brilliant Strategy.

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