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The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

-Seth Godin

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The Brand Of The

Seth Godin

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The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

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Falling In Love

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Habits Are Where Our Lives And Careers And Bodies Are Made.

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No One Can Force You To Stand Up, Speak Up And Make A Difference. But If You Back Off And Play Along, Please Understand That Whatever Happens Happened, At Least In Part, Because You Acquiesced.

Making A Difference

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

It Takes Confidence And Guts To Intentionally Create Tension.

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

The Notion That I Do My Work Here, Now, Like This, Even When I Do Not Feel Like It, And Especially When I Do Not Feel Like It, Is Very Important. Because Lots And Lots Of People Are Creative When They Feel Like It, But You Are Only Going To Become A Professional If You Do It When You Don't Feel Like It. And That Emotional Waiver Is Why This Is Your Work And Not Your Hobby.

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When You Are Trusted Because You Care, It's Quite Likely The Revenue Will Take Care Of Itself

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It Turns Out That The People Who Like Their Jobs The Most Are Also The Ones Who Are Doing The Best Work, Making The Greatest Impact, And Changing The Most.

You Don't Launch A Popular Blog, You Build One.

If You Don't Like Your Definition Of 'good Enough', Then Feel Free To Change That, But The Goal Before Shipping Is Merely That. Not Perfect.

The Status Quo Is Leaving The Building, And Quickly.

...treasure What It Means To Do A Day's Work. It's Our One And Only Chance To Do Something Productive Today, And It's Certainly Not Available To Someone Merely Because He Is The High Bidder. A Day's Work Is Your Chance To Do Art, To Create A Gift, To Do Something That Matters. As Your Work Gets Better And Your Art Becomes More Important, Competition For Your Gifts Will Increase And You'll Discover That You Can Be Choosier About Whom You Give Them To.

No One Has Ever Built A Statue To A Critic, It's True. On The Other Hand, It's Only The People With Statues That Get Pooped On By Birds Flying By.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

Art Is When We Do Work That Matters In A Creative Way, In A Way That Touches (people) And Changes Them For The Better.

I Was Amplifying The Negative At The Expense Of The Positive, Not To Serve Any Useful Function, Not To Make My Writing Better, But To Destroy It. The Lizard Brain, So Attuned To People Laughing Behind Our Backs, Was On High Alert For This Sort Of Criticism And Would Do Anything It Could To Stop Me From Writing Again. I Haven't Sought Out And Read A Review Or A Tweet Since.

All Motivation Is Self-motivation. Your Family, Your Boss, Or Your Co-workers Can Try To Get Your Engine Going, But Until You Decide What To Accomplish, Nothing Will Happen.

Accomplish Nothing

Change Is Not A Threat, It's An Opportunity. Survival Is Not The Goal, Transformative Success Is.

The Reason You Might Choose To Embrace The Artist Within You Now Is That This Is The Path To (cue The Ironic Music) Security.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

Just Start. Start Now. Fail Often. Enjoy The Ride.

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Art Is A Personal Gift That Changes The Recipient. The Medium Doesn't Matter. The Intent Does.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.

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The Enemy Of Creativity... Is Fear. We're All Born Creative, It Takes A Little While To Become Afraid. A Surprising Insight: An Enemy Of Fear Is Creativity. Acting In A Creative Way Generates Action, And Action Persuades The Fear To Lighten Up.

Do The Emotional Labor Of Working On Things That Others Fear.

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Art Is A Personal Act Of Courage.

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Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

Great Work Is Always Shunned At First.

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Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training. There's No Such Thing As An Overnight Opera Sensation. Great Law Firms Or Design Companies Don't Spring Up Overnight... Every Great Company, Every Great Brand, And Every Great Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

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If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.

Art Isn't Only A Painting; It's Anything That Changes Someone For The Better, Any Nonanonymous Interaction That Leads To A Human (not Simply A Commercial) Conclusion.

An Artist Is Someone Who Uses Bravery, Insight, Creativity, And Boldness To Challenge The Status Quo. And An Artist Takes It Personally.

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The Opportunity Of A Lifetime Is To Pick Yourself. Quit Waiting To Get Picked; Quit Waiting For Someone To Give You Permission; Quit Waiting For Someone To Say You Are Officially Qualified... And Pick Yourself.

Creating Art Is A Habit, One That We Practice Daily Or Hourly Until We Get Good At It

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The Question Is Not Will You Succeed? But Rather, Will You Matter?

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

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I Think Art Is The Ability To Change People With Your Work, To See Things As They Are And Then Create Stories, Images, And Interactions That Change The Marketplace.

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The Combination Of Passion And Art Is What Makes Someone A Linchpin.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

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Most Of The Time, Creative Entrepreneurs Lose Interest Long Before Their Marketing Message Loses Its Power.

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If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

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There's No Map For Being An Artist.

Being An Artist

Figure Out The People Part And The Technology Gets A Whole Lot Simpler.

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Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.

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The Person Who Fails The Most Wins.

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Is It Worth Getting One More Tweet Out, Or Putting Your Phone Down And Doing Something That Is Worth Tweeting?

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Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

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Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

It's Possible That Your Next Frontier Isn't To Get More Efficient, It's To Get More Brave.

We Notice What We Choose To Notice.

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If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

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The Future Isn't So Much About Absorbing Or Tolerating Change, It's About Making Change.

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If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

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Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.

Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work.

Making Mistakes

Things That Look Like Shortcuts Are Actually Detours (disguised As Less Work).

Competition And The Market Are Like Water, They Go Where They Want

The Definition Of A Revolution: It Destroys The Perfect And Enables The Impossible.

The Enemy Of Creativity Is Fear.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

Looking Forward

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

Leading Is A Skill, Not A Gift. You're Not Born With It, You Learn How.

The Goal Has Never Been To Always Succeed. The Goal Is To Be Allowed To Keep Initiating.

You Dont Need To Convince Everyone. All You Need To Do Is Motivate People Who Choose To Follow You.

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

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If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

Taking Delight In The Journey Takes Confidence. It Pushes The Envelope Of Design.

If You Work In An Urgent-only Culture, The Only Solution Is To Make The Right Things Urgent.

Employee Engagement

Nothing About Becoming Indispensable Is Easy. If It's Easy, It's Already Been Done And It's No Longer Valuable.

Permission Marketing Is Marketing Without Interruptions.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

By My Definition, Most Art Has Nothing To Do With Oil Paint Or Marble. Art Is What We're Doing When We Do Our Best Work.

I Hope I'm Better Looking Than Yoda, But - I'm Really Interested In People Who Have Something To Say, A Change They Want To Make And Can't Figure Out Why They Can't Make It Spread.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

Your Peer Group Are People With Similar Dreams, Goals And Worldviews. They Are People Who Will Push You In Exchange For Being Pushed, Who Will Raise The Bar And Tell You The Truth. They're Not In Your Business, But They're In Your Shoes. Finding A Peer Group And Working With Them, Intentionally And On A Regular Schedule, Might Be The Single Biggest Boost Your Career Can Experience.

Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

Conversations Among The Members Of Your Marketplace Happen Whether You Like It Or Not. Good Marketing Encourages The Right Sort Of Conversations.

People Don't Believe What You Tell Them. They Rarely Believe What You Show Them. They Often Believe What Their Friends Tell Them. They Always Believe What They Tell Themselves.

If You Hear My Idea But Don't Believe It, That's Not Your Fault; It's Mine. If You See My New Product But Don't Buy It, That's My Failure, Not Yours. If You Attend My Presentation And You're Bored, That's My Fault Too.

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If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

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