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It Was A Long Time Ago, We Were In The Office, And We Had Finished Work Exhausted. A Friend Of A Friend Said 'hey, Take This It Will Give You Energy,' So I Thought I'd Try It. I Didn't Know What It Was. It Made Me Laugh And Laugh, Like Crazy...to The Point That My Back Hurt' *he Holds His Hips* 'like I'd Just Had A Baby.

-Giorgio Armani

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It Was A Long

Giorgio Armani

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It Was A Long Time Ago, We Were In The Office, And We Had Finished Work Exhausted. A Friend Of A Friend Said 'hey, Take This It Will Give You Energy,' So I Thought I'd Try It. I Didn't Know What It Was. It Made Me Laugh And Laugh, Like Crazy...to The Point That My Back Hurt' *he Holds His Hips* 'like I'd Just Had A Baby.

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The Stars I Have Worked With Not Only Look Good In My Clothes, But They Also Embody A Spirit Of Dedication And Hard Work That I Relate To And Admire.

The Essence Of Style Is A Simple Way Of Saying Something Complex.

I Find That Fashion Recently Has Been A Little Too Hasty. Often Times, It's Put Together Quickly To Catch The Attention Of The Media, And I Didn't Want To Do That.

Individual Style Is The Correct Balance Of Knowing Who You Are, What Works Fro You, And How To Develop Your Own Personality

Knowing Who You Are

Sì Is My Tribute To Modern Femininity, An Irresistible Combination Of Grace, Strength And Independent Spirit.

Anyhow, Even Though I Have This Home Theater, I Love Going Out To The Movies. Movies Are Meant To Be Experienced Together.

I Love Things That Age Well - Things That Don't Date, That Stand The Test Of Time And That Become Living Examples Of The Absolute Best.

Elegance Is Not To Be Noticed, But To Be Remembered.

Clean Lines Have Always Been Important To Me, Both In Terms Of Interiors As Well As Fashion. For Interiors, I Am More Interested In Textures And Surface Treatments Than Bold Color Or Print - The Vein On A Wood Or The Shine On A Lacquer, For Example. I Know Immediately When Something Isn't Working - Usually It's A Question Of Consistency - And I Make Instantaneous Decisions On How To Remedy The Situation.

Today We No Longer Live In A Way That Is Constrained By Simple Working Or Leisure Environments - We Travel, We Work On Laptops In Coffee Shops, We Go Out To Dinner Straight From Work.

The World Is Changing And So Is Fashion.

I Have Always Been Fascinated By The Values Of Sport And Loved Its Rituals; In Fact, Since Ancient Times Sport Has Been A Byword For Top Physical Prowess And Spectacular Athletic Performance.

Elegance Does Not Catch The Eye. It Stays In Memory.

Working With Cate Blanchett, On And Off The Screen, Has Always Been A Highlight For Me. She Embodies The Perfect Combination Of Consummate Actor And World-class Fashion Icon.

Youth Culture Adopts Armani And Adapts It In Its Own Way, As Befits Youthful Enthusiasm.

Being Famous Very Often Means Sacrificing Your Privacy And That Of Others. You Have To Impose On Those Close To You A Pace And Lifestyle That Might Be A Bigger Sacrifice For Others Than It Is For You.

Jeans Represent Democracy In Fashion.

I Design For Real People. I Think Of Our Customers All The Time. There Is No Virtue Whatsoever In Creating Clothing Or Accessories That Are Not Practical.

Elegance Is Not About Being Noticed, Its About Being Remembered.

Through Fashion I Have Shown My Interpretation Of The Competitive Spirit By Dressing Sportsmen And Women, Choosing To Work With Both Those Who Are Among The World's Most Renowned Athletes And Also Those Who Are Yet To Achieve Fame In The Arena Of Sport.

In Practice, I've Had A Presence In China Since 1998 With My Commercial Spaces And Shops.

Luxury Is Obviously The Direction That Interests Me The Most, But There Is A Lot Of Confusion Between Luxury And Exhibitionism. For Me, The Concept Of Luxury Is More Traditional, More Exclusive, More Sophisticated Than Luxury For The Masses.

Actually I Am Very Glad That People Can Buy Armani - Even If It's A Fake. I Like The Fact That I'm So Popular Around The World.

War Taught Me That Not Everything Is Glamorous.

Elegance Is Not Being Noticed, It's About Being Remembered.

Remain True To Yourself And Your Philosophy.

True To Yourself

Accessories Are Important And Becoming More And More Important Every Day. They Can Completely Change The Look Of An Outfit, And Women Like The Idea Of Having A Wardrobe That's Versatile. For Instance, A Strong Piece Of Jewelry Can Make A Simple Outfit Look Elegant.

The Human Body Is Something That I Truly Love, Above All Else.

It Is A Fact That, In The West, We Live In A Capitalist Society, But That Does Not Mean That We Cannot Be Guided By The Idea Of A Social Conscience In Our Work. Yes, Fashion Design Requires Consumers To Consume, But We Can Do Our Bit For Society By Running Our Companies In A Socially Responsible Way, And By Creating Products That Promote Respect For Social And Environmental Issues. There Is Also The Possibility For Power And Influence To Be A Force For Change.

Elegance Is Not Catching Somebody's Eyes, It's Staying In Somebody's Memory

All My Work At Armani Is Based Primarily On My Personal Vision Of Style, And While I Differentiate Between The Look And Mood Of My Various Labels, I Am Never Overly Concerned With Being 'on Trend.'

I Like To Think That When An Athlete Wears Armani, It Makes Him Or Her Feel Confident, And As We All Know, Confidence Is Fundamental To Winning In Any Competition.

The Confident Artist Is A Fool.

A Perfume Is More Than An Extract It Is A Presence In Abstraction. A Perfume, For Me, Is A Mystique.

Elegance Doesn’t Mean Being Noticed, It Means Being Remembered

In The Beginning, I Thought That Women Needed Protection, On A Style Level, To Have The Right Impact To Let Them Realize Their Desire For Success. Now, Many Years Later, Women No Longer Need A Masculine Uniform. Women Have Changed.

I Believe That Style Is The Only Real Luxury,that Is Really Desirable

From The Elitism Of Luxury To The Democracy Of Beauty.

For Me, Couture Is The Kingdom Of Imagination, Creativity And Experimentation, And This Is How I Approach It. I Do, However, Remain Pragmatic And Realistic.

The Goal I Seek Is To Have People Refine Their Style Through My Clothing Without Having Them Become Victims Of Fashion.

Italy Is Not Widely Thought Of As A Pioneer Of Youth Culture In The Way, Say, The Uk Is.

Technical Garments For Sporting Performance Will, I Believe, Simply Become More And More Fit For Purpose And Will Perform Better And Better. What Is Perhaps More Interesting Is How This Technology Will Cross Over Into The Fashion Mainstream. We Already See This Trend In Everything From Footwear To Outerwear.

I Was An Observer. I Liked To Listen Rather Than Openly Express Myself. This Trait Is Something That I've Retained Over The Years.

I Am Impressed With America's Capacity For Change, And Their Ability To Bring Someone As Inspirational As Barack Obama Into The White House.

Emphasize Comfort Without Compromise.

Retailing Has Become Fiercely Competitive. Today There Are Many Large Global Fashion Companies Who Have Opened Up Mono-brand Stores In Major Cities Around The World. When I First Opened My Boutique In New York, In 1985, There Were Almost No Other European Luxury Brands Present With Their Own Stores. Now Fifth Avenue Is Packed With Huge Stores From Major Italian And French Labels.

Of Course Sportsmen And Women Are Not Only Great Role Models, They Are Great Fashion Models Too, As They Are At The Peak Of Physical Perfection.

Anyone Who Is Passionate About What They Do Will Have A Better Chance Of Connecting With Future Generations Than Those Who Simply Follow Transient Trends. At Least Their Work Will Have A Distinctive Character, And This Is What People Respond To, I Believe.

I've Always Thought Of The T-shirt As The Alpha And Omega Of The Fashion Alphabet, ... The White T.

It Is Imperative To Create Luxury Products That Are Also Functional. My Vision For Fashion Precludes Frivolous, Fantasy-only Designs. That Said, Fashion Does Tend To Move More Quickly Than Interior Design. One Doesn't Change Their Couch Every Season As One Does Their Wardrobe.

When I Was Younger, I Never Laughed. I Was Always Sour. If I Look At Pictures Of Me From The Past, I Never See A Smile. I Think It Came Out Of My Insecurity. I Had A Lot Of Complexes.

I Believe That My Clothes Can Give People A Better Image Of Themselves - That It Can Increase Their Feelings Of Confidence And Happiness.

Sports Will Always Be Important In Global Culture, And So Fashion, As A Reflection Of Cultural Trends, Will Always Incorporate Influences From Sports.

The Interesting Thing About Basketball Is That It Is Played Recreationally All Over The World In Playgrounds Where People Shoot Hoops. Perhaps It Is Because Of This That The Look Of The Game Seems To Have Been Able To Cross Over Into Streetwear More Easily Than That Of Some Sports That Are Confined To More Specialist Arenas.

There Are Always Protests, Whether You Do Something Good Or Bad. Even If You Do Something Beneficial, People Say You Do It Because It's Advertising.

Remain True To Yourself And Your Philosophy. Changing In The Face Of Adversity Will In Fact Diminish Your Credibility With Your Customers.

Remember That, In The End, The Customer Doesn't Know, Or Care, If You Are Small Or Large As An Organization - She Or He Only Focuses On The Garment Hanging On The Rail In The Store.

My Strong Sense Of Discipline Has Always Been With Me, And It Also Gave Me The Need For Deep Affection. I Have Never Been Satisfied With Acquaintances Who Are Superficial, Volatile, Or Quick To Change. I Have Surrounded Myself With People With Whom I Am In Total Complicity.

Acknowledge The Elegance Of Simplicity.

I've Used A Lot Of Jersey, But I've Also Done A Lot Of Complex Pattern Weaves In These Fabrics In Solid Colors, And There Are Lots Of Little Dresses For Cocktail And Evening. I've Done A Series Of Very Important Evening Dresses As Well, Just To Show That These Two Ideas Can Also Work Well Together. Today's Woman Can Wear An Important Evening Dress Or A Simple Pant And Top. It's All In The Personality Of The Woman.

The Difference Between Fashion And Style Is Quality

I Started To Take Care Of My Body After I Turned 50. I Never Liked How I Looked Physically Because I Was Too Cute, Short, With Coloring Only On My Cheeks, The Perfect Little Nose, And Then The Blue Eyes. But I Would Have Preferred To Have The Look Of A Tough Guy From The Wrong Side Of Town - One Of Those Fascinatingly Ugly Looks.

I Don't Like Women Who Follow Fashion In The Sense Of Becoming Victims Of It. I Like Women Who Have Elegance, Who Have Allure, Who Use Fashion, Rather Than The Other Way Around.

Madonna, As We Know, Is Very Difficult.

Accessories Are Important And Becoming More And More Important Every Day.

I've Tried To Find A New Elegance. It's Not Easy Because People Want To Be Shocked. They Want Explosive Fashion. But Explosions Don't Last, They Disappear Immediately And Leave Nothing But Ashes.

Never In My Wildest Dreams Did I Entertain The Idea That I Would Become A Fashion Designer.

When I Go On My Boat Or To My Vacation Houses, Where I Still Unfortunately Spend Very Little Time, I Don't Go With The Celebrities I Know But With A Close Group Of Friends And People Who Have Worked With Me For A Long Time.

A Woman Should Always Dress To Be Remembered, Not Simply To Be Noticed.

Of Course, The Muscular Build Of Athletes Is Always A Challenge For A Designer, But My Clothing's Softness And Comfort, Which Are Central Aspects Of My Stylistic Vision, Allow It To Adapt To Various Physical Builds Effortlessly.

China Approaches Fashion With Strong Enthusiasm. And I Believe That This Enthusiasm Can Be Translated Into Something Interesting, Economically Speaking. Not Only For My Brand, But Also For Other Brands.

Why Do I Put Myself In A Position To Be Cast Aside Or Not Considered As I Would Like To? Because I Am A Creative Mind, Because I Still Aspire To Be One.

It Is Difficult To Talk About Fashion In The Abstract, Without A Human Body Before My Eyes, Without Drawings, Without A Choice Of Fabric - Without A Practical Or Visual Reality.

Movies Always Fascinated Me. They Are An Endless Source Of Inspiration. There Are Countless Images By Great Directors That Made A Profound Impression On Me, And I See Film As A Sublime Example Of Teamwork.

Elegance Is Not Standing Out, But Being Remembered.

I've Always Had A Great Interest In Sports That Embody The Values Of Commitment, Hard Work And Teamwork - All Values I Strongly Believe In.

Eliminate The Superfluous.

My Success Was Also Owed To Career Women Who Maybe Had Big Legs Or Ample Thighs, Who Felt Well-protected By My Fluid Clothing That Hid Their Flaws.

To Create Something Exceptional, Your Mindset Must Be Relentlessly Focused On The Smallest Detail.

There Are So Many Things To Take Into Account - Your Ambition, Your Ego, The Press, The Consumers. You Can Never Be Sure That You'll Be On Top Of The Pile Again.

The Difference Between Style And Fashion Is Quality.

I Didn't Have A Happy Childhood.

Happy Childhood

Our Wardrobe Needs To Be More Versatile, And, Above All, It Needs To Be Comfortable.

I Think That Everyone Has The Right To Fall In Love At Any Age. But In Life You Have To Learn How To Control Your Emotions. You Must Know Self-discipline.

Falling In Love

That Is What [andy] Warhol Portraits Do: They Elevate The Subject Into An Icon Of The Pop Culture He Was Documenting.

It Was A Long Time Ago, We Were In The Office, And We Had Finished Work Exhausted. A Friend Of A Friend Said 'hey, Take This It Will Give You Energy,' So I Thought I'd Try It. I Didn't Know What It Was. It Made Me Laugh And Laugh, Like Crazy...to The Point That My Back Hurt' *he Holds His Hips* 'like I'd Just Had A Baby.

If People Want To Change, They Will. If They Don't Want To, It's Hard To Make Them Do So. The Current Interest In The Environment Is A Good Thing. The Best Way To Make A Contribution In Fashion Is To Promote The Idea That A Fundamental Interest In Preserving The Environment Is Itself Fashionable.

I Sensed That Women Wanted To Be A Little Different. My Fluidity Gave Them A Way Of Interpreting Their Bodies In A More Personal, Individual Way.

My Philosophy Has Always Been To Help Women And Men Feel Comfortable And Confident Through The Clothes They Wear.

I Like To Think That I Can Introduce People To The Idea Of Simplicity And Elegance.

I Wanted To Dress The Woman Who Lives And Works, Not The Woman In A Painting.

Style Is Having The Courage Of One's Choices And The Courage To Say No. It's Good Taste And Culture.

My Brands All Are Unique In Terms Of Their Spirits, But They Have The Same Armani Stamp. There Is A Level Of Taste Which Runs Through Every Single Product. Sitting Side By Side, They Are Perhaps More Stimulating Than They Would Be Just On Their Own. It Gives A New Idea, A New Proposal, A New Perspective.

My Aesthetic Is About Simplicity, Elegance, And Comfort, Whether That Is Interpreted In A Man's Suit Or A Track Suit.

It Would Be Very Hard For Me To Do Things Somebody Else's Way.

Today, People No Longer Go Out With A Total Look Or Ensemble Taken Straight From The Runway. Customers Mix And Match Between Labels And Between Price Points. The Idea Is To Create Something For Yourself: What You Want, And How You Want It. I Realize That Shoppers Want More Flexibility And Choice Now.

You Have To Have Doubts. I Have Collaborators I Work With. I Listen And Then I Decide. That's How It Works.

To Be The Best In Your Field Is A Great Ambition, And Requires Discipline And A Huge Amount Of Effort. The Athletes Who Possess This Drive Are The Ones I Am Attracted To.

I've Always Worked. I Have Always Been Too Responsible. But I Don't Know How To Live Any Other Way. I Think That This Discipline Was Also Demanded Of Me By My Work.

There Is A Danger In Becoming An Icon, As People Can See You As Remote And Untouchable, And They Are Less Willing To Tolerate You Doing Things That Don't Fit With Their Preconceived Idea Of You. Iconic Status Can Be Like A Pair Of Handcuffs, Especially If, Like Me, You Wish To Continually Stretch Yourself Creatively, As Warhol Did.

Sports Are Fundamental For Growing In A Healthy Way: They Represent Fair Competition, Strength, And Exercise, Which Enhance The Body's Healthy Balance And Strengthen The Mind.

Modern Life Requires Us To Be More And More Flexible In Our Attire.

The Secret Is To Remain True To Your Aesthetic Vision, So That People Can See That You Really Believe Passionately In What You Are Doing. That Way, They Can Relate To Your Style. At The Same Time, You Experiment-you Try New Things.

The Creative Universe Begins With Its Essentiality, And, Whatever Path The Imagination Takes, Ends With Its Purity.

I Know That People Who Have Been Closely Involved With My Work For Many Years Are Terrified Of Having To Answer To Someone Else, Someone Who Is Not Me, And That It Won't Be Me To Help Them In Their Problems. This Is My Real Problem.

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