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In The Beginning, I Thought That Women Needed Protection, On A Style Level, To Have The Right Impact To Let Them Realize Their Desire For Success. Now, Many Years Later, Women No Longer Need A Masculine Uniform. Women Have Changed.

-Giorgio Armani

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In The Beginning, I

Giorgio Armani

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In The Beginning, I Thought That Women Needed Protection, On A Style Level, To Have The Right Impact To Let Them Realize Their Desire For Success. Now, Many Years Later, Women No Longer Need A Masculine Uniform. Women Have Changed.

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Acknowledge The Elegance Of Simplicity.

I Started To Take Care Of My Body After I Turned 50. I Never Liked How I Looked Physically Because I Was Too Cute, Short, With Coloring Only On My Cheeks, The Perfect Little Nose, And Then The Blue Eyes. But I Would Have Preferred To Have The Look Of A Tough Guy From The Wrong Side Of Town - One Of Those Fascinatingly Ugly Looks.

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Eliminate The Superfluous.

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Remember That, In The End, The Customer Doesn't Know, Or Care, If You Are Small Or Large As An Organization - She Or He Only Focuses On The Garment Hanging On The Rail In The Store.

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Clean Lines Have Always Been Important To Me, Both In Terms Of Interiors As Well As Fashion. For Interiors, I Am More Interested In Textures And Surface Treatments Than Bold Color Or Print - The Vein On A Wood Or The Shine On A Lacquer, For Example. I Know Immediately When Something Isn't Working - Usually It's A Question Of Consistency - And I Make Instantaneous Decisions On How To Remedy The Situation.

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It Was A Long Time Ago, We Were In The Office, And We Had Finished Work Exhausted. A Friend Of A Friend Said 'hey, Take This It Will Give You Energy,' So I Thought I'd Try It. I Didn't Know What It Was. It Made Me Laugh And Laugh, Like Crazy...to The Point That My Back Hurt' *he Holds His Hips* 'like I'd Just Had A Baby.

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Luxury Is Obviously The Direction That Interests Me The Most, But There Is A Lot Of Confusion Between Luxury And Exhibitionism. For Me, The Concept Of Luxury Is More Traditional, More Exclusive, More Sophisticated Than Luxury For The Masses.

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Sì Is My Tribute To Modern Femininity, An Irresistible Combination Of Grace, Strength And Independent Spirit.

The Confident Artist Is A Fool.

My Philosophy Has Always Been To Help Women And Men Feel Comfortable And Confident Through The Clothes They Wear.

There Are Always Protests, Whether You Do Something Good Or Bad. Even If You Do Something Beneficial, People Say You Do It Because It's Advertising.

Remain True To Yourself And Your Philosophy.

True To Yourself

Elegance Is Not About Being Noticed, Its About Being Remembered.

I Love Things That Age Well - Things That Don't Date, That Stand The Test Of Time And That Become Living Examples Of The Absolute Best.

I've Always Thought Of The T-shirt As The Alpha And Omega Of The Fashion Alphabet, ... The White T.

Remain True To Yourself And Your Philosophy. Changing In The Face Of Adversity Will In Fact Diminish Your Credibility With Your Customers.

Actually I Am Very Glad That People Can Buy Armani - Even If It's A Fake. I Like The Fact That I'm So Popular Around The World.

The Stars I Have Worked With Not Only Look Good In My Clothes, But They Also Embody A Spirit Of Dedication And Hard Work That I Relate To And Admire.

Youth Culture Adopts Armani And Adapts It In Its Own Way, As Befits Youthful Enthusiasm.

In Practice, I've Had A Presence In China Since 1998 With My Commercial Spaces And Shops.

Accessories Are Important And Becoming More And More Important Every Day.

Never In My Wildest Dreams Did I Entertain The Idea That I Would Become A Fashion Designer.

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