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Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

-Simon Sinek

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Never Opt For Change

Simon Sinek

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Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

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Words May Inspire But Only Action Creates Change.

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I Think Most People Are Inherently Interested In How Their Brain Works, In What Makes Them Tick.

Follow Those Who Follow Something Bigger Than Themselves - An Idea, A Belief, A Vision, A Cause. Run Away From Those Who Say We Need To Follow Them.

I Don't Consider Myself An Expert In The Why. I Don't Consider Myself An Expert In Leadership. I Consider Myself A Student Of Leadership And I Consider Myself A Student Of The Why. I'm Constantly Learning And I'm Constantly Looking For Opportunities Where It It Will Fail.

The Only Time I Waste Is Time I Spend Doing Something That, In My Gut, I Know I Shouldn't. If I Choose To Spend Time Playing Video Games Or Sleeping In, Then It's Time Well Spent, Because I Chose To Do It. I Did It For A Reason - To Relax, To Decompress Or To Feel Good, And That Was What I Wanted To Do.

There Are Two Types Of Claims: Those Based On Hard Numbers And Those Based On Slippery Numbers.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

You'll Never See The President Carry His Own Luggage, And Why? Because Even Though We Know He Has Luggage, It Would Reduce His Stature If He Was Too Much Like Us. We Need To Think Of Our Leaders As Being Above Us, Even Though They Must Still Relate To Us.

Leadership Is A Way Of Thinking, A Way Of Acting And, Most Importantly, A Way Of Communicating.

Leadership Is Not About The Next Election, It's About The Next Generation.

Leadership Is Not A Rank, It's A Choice.

The Cost Of Leadership Is Self-interest.

The Leader's Job Is To Lead And Protect. Not Have All The Answers, Not Know Everything To Do, Not To Micromanage And Tell People What To Do Or How To Do It. A Leader's Job Is To Lead And Protect. That's Their Job, And It's The People Within The Organization - Their Job Is To Get The Work Done.

In This Age Of Omniconnectedness, Words Like 'network,' 'community' And Even 'friends' No Longer Mean What They Used To. Networks Don't Exist On Linkedin. A Community Is Not Something That Happens On A Blog Or On Twitter. And A Friend Is More Than Someone Whose Online Status You Check.

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

To Spend More Money, You Have To Have More Money, But Time Is Fixed And We All Have The Same Amount To Spare. How We Choose To Spend It Can Make A Significant Difference On The Impact We Have In Our Careers Or In The World.

How Can You Help The Human Race Progress?

It's Better To Do It Than To Talk About How Perfect It Could Be.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

I Only Have One Why, And My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible.

Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

Those Who Fear The New Are The Ones Who Have Mastered The Old.

Leaders Don't Look For Recognition From Others, Leaders Look For Others To Recognize.

Entrepreneurs See The Thing They Want Or Need, Then Try To Figure Out A Process Of How To Get It. People Who Shouldn't Be Entrepreneurs See The Standard Process They Need To Go Through To Get The Thing They Want Or Need Then Decide If They Want To Go Through That Process.

We Think That We All Have To Like Each Other Before We Trust Each Other And That Necessarily Is Not The Case.

Leadership Is Like Parenting.

You Have To Have A Patience For College.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

Leadership Is Not Achieved By An Individual. Leadership Is Bestowed By The Group.

Safe Is Good For Sidewalks And Swimming Pools, But Life Requires Risk If We Are To Get Anywhere.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible. My Why Is To Inspire People To Do The Things That Inspire Them So That Together We Can Change Our World. That's Why I Wake Up Every Single Day. I'm Agnostic To The Form It Takes: I Teach, I Write, I Speak, I Advise.

Together We Can

What I Thought I Developed All Of Those Years Ago Was A Pattern To Understand Communication.

Confidence Is Believing In Yourself. Arrogance Is Telling Others Youre Better Than They Are. Confidence Inspires. Arrogance Destroys.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

What Good Is It To Have A Belly If There's No Fire In It? Wake Up, Drink Your Passion, Light A Match And Get To Work.

Stories Are Attempts To Share Our Values And Beliefs. Storytelling Is Worthwhile When It Tells What We Stand For.

What You Do Simply Proves What You Believe.

If Our Leaders Are To Enjoy The Trappings Of Their Position In The Hierarchy, Then We Expect Them To Offer Us Protection. The Problem Is, For Many Of The Overpaid Leaders, We Know That They Took The Money And Perks And Didn’t Offer Protection To Their People. In Some Cases, They Even Sacrificed Their People To Protect Or Boost Their Own Interests. This Is What So Viscerally Offends Us. We Only Accuse Them Of Greed And Excess When We Feel They Have Violated The Very Definition Of What It Means To Be A Leader.

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

The Ones Who Show Up To Take, They Show Up And Say, "hi. My Name Is Steve. I'm An Expert In This And I've Studied This And I've Worked With These Clients." On Every Single Power Point Presentation, It Has Their Email, Their Twitter Handle And Their Facebook Account, So You Can Follow Them. At The End, They Tell You, "please Follow Me." When You Ask Them A Question, They Say, "well, I Could Tell You The Answer, But You Should Really Just Read My Book."

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

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Risk Deters Those Who See What They Could Lose. Those Focused On The Gain See It As A Necessary Part Of Their Journey, Even If The Possibility Of Loss Exists.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

Look Down From As High As Possible. Look Ahead As Far As You Can See. Then Decide What To Do.

Decision Making

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All The Perks, All The Benefits And Advantages You May Get For The Rank Or Position You Hold, They Aren’t Meant For You. They Are Meant For The Role You Fill. And When You Leave Your Role, Which Eventually You Will, They Will Give The Ceramic Cup To The Person Who Replaces You. Because You Only Ever Deserved A Styrofoam Cup.

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The People Who Say,"what Guarantee Do I Have?" I Walk Away. I'll Get You Later.

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Self Confidence

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A Leader Should Not Take Credit When Things Go Right If They Are Not Willing To Accept Responsibility When Things Go Wrong.

My Sister Made Certain Choices About The Life She Wanted. Those Choices Include A Steady Job, A Husband And Children. But Balance And Stability Come At A Cost. It Is Harder For Her To Be Spontaneous. It Is Harder To Just Up And Leave.

Great Leaders And Great Organizations Are Good At Seeing What Most Of Us Can’t See. They Are Good At Giving Us Things We Would Never Think Of Asking For.

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Empowering Others

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True Love Is When Both People Think They Have The Better Half Of The Deal.

Leadership Is A Choice To Protect The Person To The Left Of Us, And Protect The Person To The Right Of Us, And Sometimes That May Come At A Cost. It May Cost Us Our Benefits, It May Cost Us Our Comfort, It May Sometimes Cost Us Our Perks, Whatever It Is, Credit.

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

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If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

The Value Of Emotions Comes From Sharing Them, Not Just Having Them.

There Are Leaders And There Are Those Who Lead. Leaders Hold A Position Of Power Or Influence. Those Who Lead Inspire Us.

Position Of Power

Simple Ideas Are Easier To Understand. Ideas That Are Easier To Understand Are Repeated. Ideas That Are Repeated Change The World.

The Democrats' Response Throughout The Healthcare Debate? Give The People More Statistics.

Usually What Happens Is Somebody Grabs Me And They Always Pull Me Off To The Side. Nobody Ever Does It Publically. They Say, "i Didn't Want To Be Here." Or, "i Don't Usually Like People Like You." Or, "i Didn't Believe The Things You Actually Talked About Would Work. I'm Here To Tell You That You Converted Me." That Happens A Lot.

We Can Rationalize Anything And Easily Quit On Ourselves. Leadership Is Refusing To Quit On Others.

Happy Employees Ensure Happy Customers. And Happy Customers Ensure Happy Shareholders—in That Order.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year. Those Who Forget Why They Were Founded Show Up To The Race Every Day To Outdo Someone Else Instead Of To Outdo Themselves. The Pursuit, For Those Who Lose Sight Of Why They Are Running The Race, Is For The Medal Or To Beat Someone Else.

Following Takes Why. Transactions Take What. It Has To Be Real. It Has To Be The Same For Writing A Book.

A Leader Must Be Inspired By The People Before A Leader Can Inspire The People.

Unhealthy Cultures Create Addiction. Healthy Cultures Create Social Bonds.

Focus On Long Term Success But Be Willing To Make Short Term Adjustments To Get There

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

Don't Wait For Perfection Before You Start. Start Somewhere So You Can Have Something Tangible You Can Work To Perfect.

Sometimes Spending Time With Someone Who Is Perceived As 'successful' Can Make Us Feel Less Successful.

Employees Represent An Opportunity To Inspire Not A Burden To Carry.

Being Driven Is Not The Same As Being Passionate. Passion Is A Love For The Journey. Drive Is A Need To Reach The Destination.

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

Optimists Focus On The Place They Are Going. Pessimists Focus On The Obstacles Along The Route. To Become An Optimist Simply Look Ahead.

The Reality Is That Fulfillment, Success And All Of These Good Things Comes From Trying To Help Those That We Care About To Achieve Those Things. How Can I Help Somebody I Care About Find The Job They Love? How Can I Help Somebody I Care About Find Happiness In Their Work? And When We Commit To Service It Actually Biologically And Anthropologically Is More Likely To Lead To Our Own Success And Our Own Happiness.

It's Important To Slow Down, Every Now And Then, For No Other Reason Than To Call Someone To Say 'hi.' It Doesn't Have To Be A Long Conversation. Just Calling Out Of The Blue Does More To Let Someone Know You Still Care About Them Than Nearly Anything Else.

Your Work Is Your Own Private Megaphone To Tell The World What You Believe.

Putting Yourself First Is Not Selfish. Quite The Opposite. You Must Put Your Happiness And Health First Before You Can Be Of Help To Anyone Else.

The Best Ideas Are The Honest Ones. Ones Born Out Of Personal Experience. Ones That Originated To Help A Few But Ended Up Helping Many.

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

Rule Books Tell People What To Do. Frameworks Guide People How To Act. Rule Books Insist On Discipline. Frameworks Allow For Creativity.

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

Disney Is One Of The Best Hotel Companies In The World. Yet They Have Never And Will Never Open A Casino On The Vegas Strip.

There Is No Decision That We Can Make That Doesn't Come With Some Sort Of Balance Or Sacrifice.

Leadership Is Not A Rank Or A Position, It Is A Choice - A Choice To Look After The Person To The Left Of Us & The Person To The Right Of Us.

The Most Basic Human Desire Is To Feel Like You Belong. Fitting In Is Important.

The Most Important Thing To Do Before You Die Is Live.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

It Is Not The Genius At The Top Giving Directions That Makes People Great. It Is Great People That Make The Guy At The Top Look Like A Genius.

Always Plan For The Fact That No Plan Ever Goes According To Plan.

According To Plan

No Matter How Many Or How Few People You Have Reporting To You, You Must Remember That As You Climb Higher In The Ranks, Your Words Will Be Taken As Commands Even If You're Just Thinking Out Loud.

Hearing Is Listening To What Is Said. Listening Is Hearing What Isn't Said.

You Have To Be Careful What You Think You Know.

You Think You Know

I Try To Find, Celebrate And Teach Leaders How To Build Platforms That Will Inspire Others.

The Goal Is Not Simply To 'work Hard, Play Hard.' The Goal Is To Make Our Work And Our Play Indistinguishab Le.

When You Explain To People What You're Trying To Do, As Opposed To Just Making Demands Or Delegating Tasks, You Can Build Instant Trust, Even If It's Just For That Short Time You're On The Phone.

If You Hire People Just Because They Can Do A Job, They'll Work For Your Money, But If They Believe What You Believe, They'll Work For You With Blood And Sweat And Tears.

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

When Leaders Care Less About Their People, Their People Will Be Careless.

Every Company Knows What They Do Some Know How They Do It Very Few Know Why

People Who Believe I'm An Idiot Don't Hire Me And They Don't Call.

If You Sell What You Do, You're A Vendor. If You Sell Why You Do It, You're A Brand.

Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

Only You Can Take Responsibility For Your Happiness..but You Can't Do It Alone. It's The Great Paradox Of Being Human.

If You Want To Achieve Anything In This World, You Have To Get Used To The Idea That Not Everyone Will Like You.

Our Struggles Are The Short Term Lessons We Learn To Achieve Long Term Success.

It's Always The Organizations That Are Resource Constrained That Come Up With The Good Ideas To Win.

I'm Very Prescriptive About Who I Work With.

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

I Know If I Persist It Will Pay Back In Dividends And It Always Does. What Starts To Happen Is Like Exercise, The Pain Goes Away. It Starts To Get Easier And The Weight Starts To Get Lighter And People Start To Notice A Difference In You And You Start To Notice A Difference In Yourself. You Find Your Ability To Make Decisions Is Easier; You Find You Are Inspired More Often. You Find Your Success Increases. You Find That Your Random Moments When You're In The Flow Are No Longer Random And You Can Control Them. Other People Notice The Difference.

What's Important To Me Is That I Put Messages Out, Whether It's A Ted Talk, Whether It's A Book.

Customers Will Never Love A Company Until Its Employees Love It First.

We Must Be Clear About Where We’re Going If We Want Anyone To Help Us Get There.

The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit Job We Don't Like. You Don't Always Have To Quit, And Quite Frankly, Option Two Is To Try To Help Others Solve The Problem That You Are Struggling With.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

When My Books Came Out, They Started Selling But They Started Selling At A Relatively Consistent But Low Pace. And They Started To Pick Up The Pace.

The Confident Ask Questions To Learn What Will Connect. The Insecure Just Keep Talking With The Hope Something Will Stick.

The Ability For A Group Of People To Do Remarkable Things Hinges On How Well Those People Can Pull Together As A Team.

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

Walt Disney Had A Very Clear Sense Of Why. He Was About Happiness. Remember When Disney Was Founded, It Was During War. People Said That Life Sucked. And He Said, "no." He Was An Eternal Optimist Who Said: "life Is Beautiful. It's About Giving. It's About Family." Look What Happened. His Cause Grew And People Committed Themselves To Helping Him Grow The Disney Why And It Was Hugely Successful.

Success Is When Reality Catches Up To Your Imagination.

Great Leaders Don't Need To Act Tough. Their Confidence And Humility Serve To Underscore Their Toughness.

No One Knows Everything. But Together, We Know A Whole Lot.

Leadership Is Absolutely About Inspiring Action, But It Is Also About Guarding Against Mis-action.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

When We Help Ourselves, We Find Moments Of Happiness. When We Help Others, We Find Lasting Fulfillment.

We Think Leadership Is About Rank And Power, But Better To Think Of Leadership As The Responsibility For Other Human Beings. That Leadership And Rank May Not Go Together. So It Manifests In This Remarkable Way.

Though We May Have Desires Or Bold Goals, For Whatever Reason, Most Of Us Don't Think We Can Achieve Something Beyond What We're Qualified To Achieve. Why, I Ask, Do We Let Reality Interfere With Our Dreams?

You Have To Have A Patience For Exercise.

Too Many People Write Books Because They Want To Be A New York Times Best-seller. They Want The Glory And The Fame.

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

The True Value Of A Leader Is Not Measured By The Work They Do. A Leader's True Value Is Measured By The Work They Inspire Others To Do.

Value Is A Perception Not A Calculation. Value Is Something People Feel, Not Something We Tell Them They Get

Work Requires Effort. Things We Love To Do Feel Effortless. Only Do The Things You Love And You'll Never Have To Work Again.

Things You Love

I Cannot Tell You How Long It Takes For Your Exercise To Work. If You Haven't Seen Any Results In A Year Or Six Months You're Doing Something Wrong.

A Friend Is An Emotional Bond, Just Like Friendship Is A Human Experience.

Human Experience

Life Changes For The Better When We Realize That We Don't Have To Know Everything And We Don't Have To Pretend We Do.

Change For The Better

Trust Emerges When We Have A Sense That Another Person Or Organization Is Driven By Things Other Than Their Own Self-gain.

We Should All Have An Opportunity To Feel A Part Of Something Not Just Have A Part In Something.

Of Course There Are People Out There Who Are Helping Others Find Their Why. Some Are Doing A Really Great Job And Some Are Doing A Not So Great Job. I Love The Fact There Are People Out There, And Consultants Out There Doing That.

Followers Want To Be Taken Care Of. Leaders Want To Take Care Of Others. We Can All Be Leaders.

Truly Human Leadership Protects An Organization From The Internal Rivalries That Can Shatter A Culture. When We Have To Protect Ourselves From Each Other, The Whole Organization Suffers. But When Trust And Cooperation Thrive Internally, We Pull Together And The Organization Grows Stronger As A Result.

And When A Leader Embraces Their Responsibility To Care For People Instead Of Caring For Numbers, Then People Will Follow, Solve Problems And See To It That That Leader’s Vision Comes To Life The Right Way, A Stable Way And Not The Expedient Way.

Dream Big. Start Small. But Most Of All, Start.

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